Social media only works if you engage your audience. Here are some conversation ideas to help build your fanbase and get your followers more engaged.

1. Social Media
Conversations
Presented by:
Nicky Reynolds

2. - The intermixing of people or groups
previously segregated
Social Media Integration
- The act of spreading your brand across
the popular social media platforms, and
being active on all of them
SOME INTEGRATION
In – te – gra – tion

4. Don’t panic.

5. Get Found

Connect and Engage

Create a Community

Promote Content

Don’t cancel your email
BUSINESS GOALS FOR USING FACEBOOK


6. Include social media icons in emails
 Ask subscribers to share and connect
 Send a dedicated email campaign
 Provide incentives
 Promote email sign-up via social
networks
 Build an email opt-in form on
Facebook
 Don’t forget SMS (text) if you can
afford it
 Promote email marketing on your blog
if you have one
 Include “Retweet This!” snippet in
emails

INTEGRATING EMAIL MARKETING
AND SOCIAL MEDIA

8. INTEGRATING SOCIAL ACTIVITIES WITH OTHER
EFFORTS
Convert your social followers to email
contacts for your e-newsletters
 Ask for referrals – that’s where
“sharing” and unique conversation
ideas come into play!
 Strengthen your SEO by creating
good content
 Get press – target journalists who
have a large SoMe following because
they’ll get people to your site


9. Live Events –
• Host a Twitter Party during one of your biggest events to get event-goers
involved in the promotion! Give away prizes, ask trivia questions, share
photos, etc.
Using QR Codes – The RIGHT Way
• Should go to a mobile friendly site, contest form, e-newsletter sign-up
form, etc. – NOT to your main website
• Don’t let them go into the void – use a code management system to track
scans
Tools of the Trade
• Pick a good social media tool to help you create and track your
Campaigns (I’ll show you a few later)

10. Create an Engaging Network
• Events
• Videos
• Discussions/Conversations
• Photos & Infographics
• Blog Articles / News Stories
• Giveaways –There are specific rules associated
with Facebook giveaways; however you no
longer have to use a sanctioned App!
• Ask a question – you’ll get answers!
• Create an engaging cover photo and change
it out periodically - *Again, there are rules!

11. More Ideas:
• Introduce a Fan of the Week program
• Hold a special Fan Day thanking fans for their support and input, and
Reward them with prizes, coupons, promo codes, etc.
• Fan Page Freebie Friday – Who wants a Freebie? Get 100 shares of
this post, and we’ll give away a prize to a random fan.
• Show Off Friday – We’re so proud of ____ (attraction, destination, photo,
Article, blog post, customer, employee, etc.) that we want to brag about it!
• T3/TN Travel Tuesdays – Thanks for traveling! Here are some
great deals! – Does your industry do something similar?
• Caption This – show photos of something in your town and ask fans to
create a caption. Bonus – give a prize to the person who’s caption generates
the most “likes.”
• Fan photo of the week – submit your photos of our town, a favorite
Seasonal icon, etc. (new one each week), and we’ll pick one every
week to showcase on our Facebook Page! - - You can post as a regular
post or put it as your Cover Photo for the week. *It doesn’t have to be
Related to your industry (although that’s great) – just get attention!
• Share this post at least 100 times by XXX Date and we’ll give away
a really cool prize!

12. OTHER SOCIAL MEDIA SITES YOU
SHOULD BECOME ENGAGED WITH
AS YOU MOVE FORWARD
Twitter
Instagram
Pinterest
LinkedIn
MySpace
Discount Sites

15. Pinterest
80% of Pinterest’s FB fans are women*
Pinterest hit 10 million U.S. monthly unique visitors faster than any
independent site in history. They currently have ~12 m monthly unq
visitors, over 70 m users, and more than 9 m FB-connected users
Daily users increased by 1,047% in 2012. Currently, there are 2.5 billion
monthly pageviews. 5 million pins per day.
Pinterest shoppers average $140-180 per order
YouTube
It’s the 2nd largest search engine in the U.S. next to only its
owner, Google.

19. MySpace – Seriously
• 2015 – There will be 83 M Millennials (a.k.a. digital natives)
and 74 M Boomers
• Issues for Millennials: Safety, Globalization (want to be connect to
the rest of the world), and Technology (cell phones, IPods, laptop)
Favorite websites for Millennials:
1. StumbleUpon
2. Mashable
3. Facebook
4. MSN & Yahoo
5. Google News
6. YouTube
7. Craigslist
8. Ebay
9. MySpace
Millennials are 130 times more likely to use internet than the average
American. It’s twice as likely to be internet access on their phone.

20. HOW TO KEEP UP
There are several sites like
Hootsuite, TweetDeck, and Vertical Response that
help you manage your networks.
 TweetDeck is a desktop application.
 Hootsuite and Vertical Response are internet based
so you can check them from any computer with
internet.
 Most have apps you can download onto your smart
phone or tablet device.
 Here are 2 examples…


32. Helpful Resources
o
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o
o
o
o
o
o
o
o
Mashable.com
MediaPost.com
SarahsFav.es
SocialMediaExaminer.com*
ExpandedRamblings.com (great for stats)
Facebook.com – closed groups for your industry (Tourism Geeks)
Subscribe to Mari Smith on Facebook and subscribe to her
eNewsletter*
Subscribe to Peter Shankman. He’s just cool. HARO (more PR than
SoMe, but didn’t want to leave it out!)
Subscribe to eMarketer’s Daily eNewsletters
HubSpot has some good whitepapers
Tracking – SocialMention.com

35. Tools You Need to
Know About
• TwitterCounter
• SocialBro
• SocialSeek
• Wildfire Social Media App
• Klout (your social score)
• Cyfe (monitor services like AdSense,
MailChimp, Google Analytics, etc.)
• FollowerWonk
• Google Alerts
• HowSociable
• NetVibes
• Pinerly (schedule pins)
• Seesmic, Hootsuite, Tweetdeck
• TweetPsych (analyzes last 1000
Tweets)
• Tweet Reach (measures impact
Of conversations)
• WhoUnfollowedMe

36. CONTACT ME
Facebook.com/NickyReynolds
Twitter: TrickyNicky
LinkedIn: Nicky Reynolds
Pinterest: AuntieNickNick