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Cloud Computing

Architecturing a dynamic infrastructure




Dr. Nicky Hekster
IT Architect
IBM Public Sector
March 26th 2009                            © 2009 IBM Corporation




Introduction speaker

    My name: Nicky Hekster

    IT Architect
      focus on Healthcare & LifeSciences

    Active in ICT since 1987
      background in Super -, Grid -,
      Autonomic Computing

    n.s.hekster@nl.ibm.com

    You can find me on LinkedIn


       March 26th 2009
2                                          © 2009 IBM Corporation




                                                                    1
Agenda
      The need for a new datacenter
      What is Cloud Computing?
      What does a cloud look like?
      Examples
      References




         March 26th 2009
3                                           © 2009 IBM Corporation




    The world is
    SMALLER
    The world is
    FLATTER
    The world is about to get a whole lot
    SMARTER




         March 26th 2009
4                                           © 2009 IBM Corporation




                                                                     2
The Internet of
                         people is 1 billion
                         strong. Almost
                         one third of the
                         world’s population
                         will be on the
                         Web by 2011.



BECAUSE                                        1 trillion things
                                               connected to
IT CAN.                                        the Internet.




By 2010,                                       There will likely be
30 billion RFID tags,                          4 billion mobile
embedded into                                  phone subscribers
our world.                                     this year.


       March 26th 2009
5                                                        © 2009 IBM Corporation




                          IT merging with
                         the physical world




       March 26th 2009
6                                                        © 2009 IBM Corporation




                                                                                  3
Real-time information




       March 26th 2009
7                                    © 2009 IBM Corporation




New business and consumer services




       March 26th 2009
8                                    © 2009 IBM Corporation




                                                              4
In the meantime at the datacenter …
Crisis of infrastructure complexity
                                                                                                                                                                                                                                                                                                Information growth
                                                                                                                                                                                                                                                                                                54% per year



                                                                                                                                                                                                                                                                                                        Maintenance costs
                                                                                                                                                                                                                                                                                                        70 cent per €1


                                                                                                                                                                                                                                                                                                   Utilization
                                                                                                                                                                                                                                                                                                   85% runs idle



                                         March 26th 2009
9                                                                                                                                                                                                                                                                                                                                                                                                                         © 2009 IBM Corporation




Today’s Enterprise Application Complexity                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Page 1 of 2
    M a inframe apps - B lue

                                                                                                                                                                                       Application Diagram V4
     PC/NT apps - G reen
                                                                                                                                                                                                                                                                                                                                                                                                                                            Depository
     Unix apps - Y ellow
                                                                                                                                                                                                                                                                                                                                                                                                                                              Banks
                                                                               Vendor Setup
      3rd party interface        - Orange
    Lines:       Colors have no special meaning.
                                                                                                      Vendor
                                                                                                                                 Process Servers                                                                                                                                                                                                                                                                                                                                                          I17 Customer Perceived
          They are to help make the diagram easier to
                                                                                                    Maintenance                                                                                                                                                                                                                                                                                                             UAR - Universal Account
                                                                             Budget                                                                                                                                                                                                                                                                                                                                                                                                                              In-Stock
                                                                                                                                                                                                                                     NEW Sound scan
    read.                                                                                                                           (Imaging)                                                                                                                                                                  Sterling VAN
                                                                                                                                                                                                                                                                                                                                                                                                                               Reconcilliation
                                                                                                                                                                                                                                        NPD Group
                                                                          Analysis Tool                                                                                                                                                                                    Roadshow
       For More Information:             See the database                                                                                                                                        Mesa D ata
                                                                                                                                                                                                                                                                                                              Mailbox (Value)
                                                                                                        Printer                                                                                                                     AIG W arrant y Gu ard
                                                                                                                                                   S20-Sales
          containing information about each                                                           Maintenance                                   Polling                                                                                                                                                                                                   I13- Auto
      application:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  I15 Hand Scan
                          Application V4.mdb
                                                                                                                                                                                                                                                                                                                                                            Replenishment
                                                                                                                                                                                                                                                                                       I06 - Customer                                                                                                                                                                                                                                    Apps
                                                                                                             Printer PO
                                                                                                                                                                                                                                                                                            Order
                                                                                     Insertions                                                                                                                                   S01 - Sales
         AIS Reports                                                                   Orders                                                                                                                                     Corrections
                                                  AIS Calendar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 I06 Warehouse
           Due Dates                                                                                          Print Costing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Management
                                                                  General             Invoice App
                                                                                                                                                                     E13
                                         Broadcast               Maintenance
         Stores & Mrkts
                                                                                                                                                                                                                                                                                                                                                                                                        Fringe PO
                                                                                                                                                                 E3 Interface
                                           Filter
           Smart Plus
                                                        M03 - Millennuim 3.0
          Smart Plus
                                                                                                                                                                                                                                                                                  S04 - Sales Posting
           Launcher
                                                                                                                  S07 - Cell
                                                                                                                                                                                                                                                                                                                                     I03 Return to
                                                                                                                   Phones
          P16 - Tally Sheet
                                                                                                                                                          D01 Post Load                                                                                                                                                                 Vendor
                                                            M02 - Millennium                                                                                                                                                                                                                                                                                                                                                 S06 - Credit App
                                                                                                                                                             Billing

                                                                                                                        Equifax
        Stock Options
                                                                                                                                                                                                                                                                                                                                                                                            S09 - Digital
                                                                                                                                                                                                                     I12 Entertainment
                                                        P15 EES Employee
                                                                                                                                                                                                                                                                                                                                                                                             Satellite
                                                                                                                                                                                                                          Software
                                                          Change Notice
          L02-Resource
                                                                                                                                                                                                                                                                                                                                                                                              System
                                                                                                                         A04 - Cust                                                                                                                                                                                                                                                                                                                  L01-Promo
          Scheduling
                                                                                                                        Refund Chks                                                                                                                                                                         E01-EDI                                           1

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Analysis
           (Campbell)
                                                        P14 On-line New
                                                           Hire Entry
                                                                                                                                                                   AAS                                                                                                                                                                                                                                                                                V02-Price
          Resumix                                                                                                        P01-
                                                                                                                                                                                                                                                                                                                                                                                                                                                      Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Washington,
                                                                                                                       Employee
                                                                                                                                                                                                                                                                                                                                                                                                                                                       Support
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    RGIS,
                                                                                                                       Masterfile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Ntl Bus Systems
                                                                 P09 - P17
              Cobra                                                                                                                 Frick                                                                                                                                                                                                                                                 S11 - ISP
                                                                  Cyborg                                                                                                                   CTO2.Bestbuy.
                                                                                                                                     Co                                                                                                                                                                                                                                                   Tracking
                                                                                                                                                                                                                                                                                                                         I10 Cycle Physical
                                CTS
                                                                                                                                                                                               com                                                            I04 Home                                                       Inventory
              ACH                                                                                                                                                                                                                                             Deliveries
                                                                                                                               V04-Sign
                               Prodigy
                                                                                                                                System                                                           U18 - CTO
                                                                                                                                                                                                                                                                                                                                                                                                                                                       I02 -
                Banks - ACH and Pos to                                                    POS                                                                                                                                                                                                                                                                                                                                                                                                                 X92-X96
                                                                                                                                                                                                                                                                                                                                                                                                                                                    Transfers
                         Pay
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Host to AS400
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Communication
            Plan Administrators
                                                                                                                          Spec Source                                                           B01 - Stock
             (401K, PCS, Life,
                                                                                                                                                                                                  Status
             Unicare, Solomon                                                                                             SKU Tracking                                                                                                                                                                                                                                          I11 Price
               Smith Barney)                                                                                                                                                                                                                                I09 Cycle Counts                                                                                                     Testing                                                         Supplier
                                                                                 S08 - Vertex
                                                                                                                                                                                                                                                                                                                                                                                                                                                Compliance
                                                                                                                    NPD,                                                                                                                                                                                          S02 -
                                                     Intercept                     Sales
                E02-Employee                                                                                                                                                                                                                                                                                    Layaways
                                                                                                                  SoundScan
                                                                                    Tax
                  Purchase
                                                                                                                                 Spec
                                                                                                                                                                                                                                                                                                                                                                                                                           I01 PO
                                                                                                                                Source                                                                                                                                                                                                                                                                                                                                                                            SKU
                                                                                                                                                                                                                                                                                                                                                                                                                          Receiving
                Scorecard - HR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Performance
                                                    V03- Mkt
                                                    Reactions                                                                                                                                                                                                                                                                                                                     L60 MDF
          P09                                                                                                                                                                                                                                                                                                                                                                      Coop
                                                                                   S03-Polling                                                                                                           I05
                                                                                                                       V01-Price Management                                                                                                                                                                                                                                                                                                                                                                   SKU Selection
        Bonus/HR
                                                                                                                                                                                                    Inventory Info
                                                                                                                               System                                                                                                                                                                                                                                                                                                                                                                             Tool


                                                  I35 - CEI                                                                                                                                                                                                                                                   K02
                                                                                                                                                                                                                                                                                                         Customer Repair
                ASIS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Arthur Planning
                                                                                                                                                                                                                                                                                                                                                                                                                                          I35 Early Warning
                                                                                                                                                                                                                                                                                                            Tracking
                                                                                                                                                                                                                                                                                                                                                                                                                                               System
                                                                                                                            I18
                                                 Rebate                                                                   SKU Rep
                                                 Transfer
                                                                                                                                                                                                                                                              I55 SKU                                                                                                                 I07 Purchase
          Store                                                                                                                                                                                                                                             Information                                                                                                                   Order                                                                                                                Ad Expense
                                       ELT
         Monitor
                                                                                                                    G02 - General
                                    PowerSuite
                                                                                                                      Ledger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Scorecard
                                                         Sign
          Texlon 3.5
                                                        System
                                                                                                                                                                                                                                                                                        NARM                          I14 Count Corrections                                                                                                                                                                        Store Budget
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Reporting
                                                                                                                                                                                                                                                                                                                                                                                                                                 Valley Media
                                                                                                                                                                                           B02 Merchandise
           U16-Texlon
                                           CopyWriter's                                                                                                                                        Analysis                                                                                                                                                                                                                                                                                                              BMP - Bus
                                            Workspace                                                                                                                                                                                                                                                                                                                                                                                                                                                            performance Mngt
                                                                                                                                                                                                                                                                                               EDI
                                                                                                                                                                                                                                                                                            Coordinator

       Merch Mngr Approval
        Batch Forcasting                                                                                                                                                                                                                                                                                                                                                                                                                            Journal Entry Tool Kit
                                                               AIMS
                                                                                                                                             A05 - AP
        Ad Measurement
           AIMS Admin

                                                                                                                                                                                                                                                                                                                                                                                                                INVENT ORY CON TROL APPS - PC                           INVENT ORY CON TROL APPS - PC
                                                                                                                                                                                                                                                                                              Cellular                                                                                                                                                                                                                                  ACCT S R EC A PPS - PC
                                                                                                                                                                                                                                                                                                                                                                                                                           Code Alarm                                                  DPI/C PI                                                990C OR
                                                                                                                                                                                                                                                                                              Rollover
                                                                AIMS                                                                                                                                                                                                                                                                                                                                                     Debit R eceivin gs
                                                                                                                                                                                                                                                                                                                                                                  OTHER A PPS - PC                                                                                                   IC Bat ching                                                 Bad D ebt
                       Ad                                                                                                                                                                                                                    S05 - House
                                                              Reporting                                                                                                                                                                                                                                                                                                                                                     Devo Sales
                                                                                                                                                                                                                                                                                                                                                              AP - Collection s/Cr edit                                                                                      Inventor y Adj/Count Corr ect                                  Ben efical F ees
                                                                                                                                                                                                                                                                                                                                                               TM - Credit C ard D B                                     Display Inventor y                                    Inventor y Control Reports                                  Ben eficial R econ cil
                    Launcher                                                                                                                                                                                                                  Charges
                                                                                                                                                                                                                                                                                                                                                                                                                              In Hom e                                            Inventor y Lev els                                               JEAXF
                                                                                                                                                                                                                                                                                                                                                                                                                             Jun kout s                                            Inventor y Roll                                                 JEBF A
                                                                                                                                                                                US Bank Recon                                                                                                                                                                                                                         Merch an dise W ithdrawl                                 Merch an dise W ithdrawl
                                                                                                                                                        Optika                                                                                                                                                                                                                                                                                                                                                                                     JEBK A
                                                      PSP                                                                                                                            File                                                                                                                                                                                                                                 Prom o Cr edits                                        Open Receiving s                                                  JEDVA
                                                                                                            C02 - Capital                                                                                                                                                                                                                                                                                                  RTV Accru al                                           PI Co unt Result s                                              JESOA
                                                                                                                                                                                                                                                                                                                                                                                                                              Shrin k                                         PI Tim e Results from Inv                                           JEVSA
                                                                                                              Projects                                                                                        Connect 3                                             ICMS Credit                                                                                                                                       AP R esear ch - Inv Cntrl                                    Price Prot ectio n                                              JEVSF
                                                                                                                                                                                                                                                                                                                                                                                                                     AP R esear ch- Addl Rpts                                  Sales Flash R eportin g
                                                                                                                                                           SiteSeer                                                                                                                                                                                                                                                                                                                                                                                 NSF
                                                      In-Home                                                                                                                                                                                                                                                                                                                                                       Book to Perp etual Inventor y                                 Shrin k R epo rting                                       TeleCr edit F ees
                 Data Warehouse                                                                                                                                                                                                                                                                                                                                                                                       Close Out R ep orting                                     SKU Gro ss M argin
                                                       Repair                                                                                                                                                             Connect 3
                                                                                                                                                                                                 Connect 3                                                                                                                                                                                                          Computer Intelligence D ata                               SKU Shrink Lev el D etail
           (Interfaces to and from the                                                                                                                                                                                                                                                              Cash Receipts/Credit
                                                                                                                                                                                                                           Reports
                                                                                                                                                                                                PDF Transfe                                                                                                                                                                                                             Count Corr ections                                              USM
             Data Warehouse are not                                                                         F06 - Fixed                                                                                                                                                                                                                                                                                              Cross R ef for VCB Dn lds                                    VCB Do wnload s
                                                                                                                                                                                                                                                                                                                                           Misc Accounting/Finance Apps - PC/NT
           displayed on this diagram)                                                                         Assets
                                                      Warranty                                                                                                                                                                                                                                                                                                                                                           Dam ag e W rite Off
                                                                                                                                                                                                                                                                                                                                         COBA      (Corp office Budget Assistant)                                        Debit R eceivin gs
                                                      Billing                      Star Repair                                                                                                                                                                                                                                               PCBS(Profit Center Budget System)
                                                                                                                                                                                                                     Cash Over/                                                                                                                                                                                        DFI Vend or D atab ase
                                                      System                                                                                                                                                                                                                                                                                                                                                        Display Inventor y Recon cil
                                                                                                                                                                                                                       Short                                                                                                                      Merchandising Budget                                                                                                                                            Pr epared b y Mich elle Mills
                                                                                                                                                                                                                                                                                                                                                                                                                    Display Inventor y Reporting




                                         March 26th 2009
10                                                                                                                                                                                                                                                                                                                                                                                                                        © 2009 IBM Corporation




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    5
It’s time to start thinking differently
about infrastructure.




      March 26th 2009
11                                                                 © 2009 IBM Corporation




A Dynamic Infrastructure
An evolutionary new model for efficient IT delivery




                          +                +                =   Reduced
                                                 SERVICE
                                                                  Cost
         VIRTUALIZATION       AUTOMATION
                                               MANAGEMENT




      March 26th 2009
12                                                                 © 2009 IBM Corporation




                                                                                            6
Evolution to Cloud Computing




        Late 80’s              Late 90’s               Early 2000                 2007




       March 26th 2009
13                                                                                   © 2009 IBM Corporation




What is Cloud Computing?
Cloud Computing is an emerging style of computing in which applications,
data, and resources are provided as services to users over the Web

     Services provided may be available globally, always on, low in cost,
     “on demand”, massively scalable, “pay as you grow”, …
     Consumers of the services need only care about what the service does
     for them, not how it is implemented
                                                                            Service Consumers
                                       Datacenter
                                      Infrastructure
                                                                     Access
                Monitor and Manage
                                                                    Services
                    Resources




             Cloud
          Administrator
                                                                    Component Vendors /
                             Component
                                                                     Software Publishers
               IT Cloud        Library


                                                       Publish and Update
                                                          Components

       March 26th 2009
14                                                                                   © 2009 IBM Corporation




                                                                                                              7
The basics
                                                                                Simple management interface
                                          CONSUMER                              Customizable SLA’s
                                                                                Metered like a utility




                                       CLOUD SERVICES




                                                                                Simple management
                                                                                Automated provisioning
                                            PROVIDER
                                                                                Efficient monitoring and utilization




            March 26th 2009
15                                                                                                            © 2009 IBM Corporation




     Architectural model for Cloud Computing
                                                                                                                Service Creation &
     Service Request &                 IT Infrastructure & Application Provider                                    Deployment
        Operations


                                                       Service Management                                          Virtual Image
       End User
                                                                                                                    Management
                                   User Request Management/Self Service Portal
       Requests
      & Operators
                                                 Service Lifecycle Management
                                    Image                           Performance         Availability/Backup
                                                    Provisioning                                                      Design
                                                                       Mgmt.                 / Restore
                               Lifecycle Mgmt.
                                                                                                                      & Build
                                   Security: Identity, Integrity,            Usage            License
                                                                           Accounting         Mgmt.
                                      Isolation, Compliance
                                                                           Monitoring        Scheduling
                                      SLA Capacity Planning
                                                                                                                   Image Library
      Service Catalog
                                                                                                                      (Store)
        Request UI
                                                                           Information Architecture
                              Service Oriented Architecture
      Operational UI

           …                                           Optimized Middleware
                              (image deployment, integrated security, workload mgmt., high availability)
                                                                                                                    Deployment


                                                     Virtualized Infrastructure
                                                                                                                    Operational
                                                 Virtual Resources & Aggregations
                                                                                                                     Lifecycle
                                     Server Virt.          Storage Virt.        Network Virt.                       of Images
                                                          System Resources
                                                                                           Network
                                                                      Storage
                                                 Blades
                              SMP Servers




            March 26th 2009
16                                                                                                            © 2009 IBM Corporation




                                                                                                                                       8
Technical foundation
Flexible, Scalable, Adaptable Services Oriented
Architectural Frameworks
                                                         Autonomic Computing
                              Virtualization

             Integration                                                       Provisioning


       Openness RAS                                   SOI
                                                                           Power Efficiency
                   Security
                                  Management
                                                              Packaging Efficiency
                                Monitoring
                                          Multi-core technology

           March 26th 2009
 17                                                                                    © 2009 IBM Corporation




 Linking business to IT

      Business processes as services




                             Topologies of federated services must be mapped onto
                             large numbers of diverse physical and virtual resources

               Soup of heterogeneous servers, storage, networks and their virtualization




           March 26th 2009
 18                                                                                    © 2009 IBM Corporation




                                                                                                                9
Ensemble approach
Virtualized resource pools – “small clouds”

                                                Stratus
                  Cirrus                                                    Cumulus


                             Highly homogeneous inside the
                             “ensemble”
                             Incredibly low labor costs for admin staffs,
                             labor does not scale up with nodes
                             Designed around solving a specific
                             workload very well
                             Redefined the ‘product boundary’ to be the
                             ensemble



                                                     Nimbostratus

  An ensemble is a pool of like systems that are managed as a single system
           March 26th 2009
 19                                                                              © 2009 IBM Corporation




 Ensembles – IBM Blue Cloud Program

                                    Software as a Service (SaaS)
                                                                    Hybrid service
        Mainframe service

                                                                             Database service

Storage backup,
archiving service
                                                                            Web application server
                                                                                      service

                                                                              File system service
       x86 service



      Virtual Client service                                           DMZ appliance service

                                 UNIX service        Consolidation service

           March 26th 2009
 20                                                                              © 2009 IBM Corporation




                                                                                                          10
Grid vs. Cloud
                                                Large number of allocation
     Few allocation requests to a
                                                requests to fewer resources
     larger number of resources
                                                Infrastructure on demand
     Parallelization
                                                     Automated provisioning
     Grid middleware
                                                     Pooling
         Coordination
         Scheduling                             Can provide a Grid infrastructure
     Grid software interfaces                   Accommodates also non-gridifiable
                                                workloads
     Virtual supercomputing
         Scientific workloads




          March 26th 2009
21                                                                      © 2009 IBM Corporation




Examples of Cloud Computing workloads
      Web 2.0 applications
         Provide rich user experience including real-time global collaboration
         Enable rapid software development
      Software to scan voluminous Wikipedia edits to identify spam
      Organize global news articles by geographic location
      Data-intensive workloads based on scalable architectures, such as
      Google’s MapReduce framework
         Financial modeling, real-time speech translation, Web search
         Next generation rich media, such as virtual worlds, streaming videos, Web
         conferencing, etc.
      Creation and publishing of new services via a completely integrated
      Eclipse-based environment




          March 26th 2009
22                                                                      © 2009 IBM Corporation




                                                                                                 11
The use of Cloud Computing

                          Software as a Service
                                                    •Industry specific services (Partners)
                                                                                               27%
                                                    •Cross industry services (SO)
Open Standards




                           Platform as a Service
                                                    •SOA – componentized & flexible
                                                                                               18%
                                                    •Cloud middleware




                      Infrastructure as a Service   •Green, dynamic, virtualized, scalable, &
                                                     shared infrastructure
                                                                                               55%
                                                    •Optimized for security, transactions,
                                                     data integrity



                    March 26th 2009
   23                                                                               © 2009 IBM Corporation




        A cloud taxonomy
        Hey! You! Get off of my cloud (M. Jagger, K. Richards, 1965)
                 Public
                 Private
                 Hybrid




                    March 26th 2009
   24                                                                               © 2009 IBM Corporation




                                                                                                             12
Infrastructure as a Service




     March 26th 2009
25                               © 2009 IBM Corporation




Cloud service/resource request




     March 26th 2009
26                               © 2009 IBM Corporation




                                                          13
Cloud projects monitoring




        March 26th 2009
27                                                                         © 2009 IBM Corporation




Example Cloud Computing                             for Next Generation Computing
Skills Development
                                                                                  Web 2.0
                                                                     Skills        Data
                                                                  Development    Intensive
                                                                                Processing
Google/IBM Academic Initiative
                                                                         •Apache Hadoop
• Promote open standards and Hadoop parallel computing model             •Eclipse
• Jointly provide compute platform of the future
                                                                         •GoogleFS

Benefits
• Trains students with next generation computing skills
• Optimizes emerging Internet scale workloads such as search,
  video, audio, 3D Internet, machine learning, mobile computing
                                                                      Cloud Computing
                                                                    Management Services
“We’re aiming to train tomorrow’s programmers to …
support a tidal wave of global Web growth and trillions
of secure transactions every day.“
Sam Palmisano, IBM CEO, October 8, 2007

quot;Google is excited to partner with IBM to … better equip
                                                                    Virtualized IBM and
students and researchers to address today’s developing
                                                                      Google Servers
computational challenges“
Eric Schmidt, Google CEO, October 8, 2007
        March 26th 2009
28                                                                         © 2009 IBM Corporation




                                                                                                    14
Example of Cloud Computing                           for Innovation Enablement


                                                                   Innovation Enablement
                                                                     •IBM Idea Factory
Sogeti Innovation Portal
                                                                     •Lotus Connections
• 72 hour ideation event for 18,000 users
                                                                     •WebSphere Portal
• Best ideas to be selected for trials
                                                                      Server
• Runs on IBM Cloud Computing Centre at Dublin
                                                                     •DB2

Benefits
• Promotes collaboration across “one company”
• Jumpstarts a new innovation culture
• Encourages the use of Web 2.0 technologies
                                                                      Cloud Computing
                                                                        Management
                                                                          Services
  quot;We want to use the IBM Cloud Computing
  Center at Dublin for the benefit of our
  customers. The environment will promote
  greater collaboration among Sogeti's
  consultants.quot;
                                                                     Virtualized Physical
   Michiel Boreel, CTO Sogeti, March 19, 2008
                                                                           Servers


         March 26th 2009
29                                                                              © 2009 IBM Corporation




Example of Cloud Computing                         for Government-led Initiatives

                                                                     Innovation
                                                                     Enablement
                                                                   Blogs         Wikis        Forums

                                                                     Profiles          Social Tagging

Vietnam Innovation Portal                                              Information Discovery
• Accelerates Vietnam’s evolution to a service-led economy
• Innovation platform for the Ministry of Science & Technology

Benefits
• Fosters collaboration among education, research and industry         Cloud Computing
                                                                     Management Services
• Accelerates development of next generation skills



 “The delivery of VIP will help foster
                                                                     Virtualized Physical
 innovation in Vietnam,”                                             Servers (Ensembles)
 Dr. Tran Quoc Thang,                                                System z, System x,
 Vice Minister of MoST, November 14, 2007                           System p, BladeCenter

         March 26th 2009
30                                                                              © 2009 IBM Corporation




                                                                                                         15
Software as a Service


                  e-mail, collaboration and Web conferencing, video and voice




     March 26th 2009
31                                                                              © 2009 IBM Corporation




 Platform as a Service
 Cloud services development on Amazon’s EC2




     March 26th 2009
32                                                                              © 2009 IBM Corporation




                                                                                                         16
IBM Whitepapers




 ibm.com/cloudcomputing
     March 26th 2009
33                                    © 2009 IBM Corporation




          Thanks for your attention
     March 26th 2009
34                                    © 2009 IBM Corporation




                                                               17

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Cloud Computing TU/e March 26th 2009 N.S. Hekster

  • 1. Cloud Computing Architecturing a dynamic infrastructure Dr. Nicky Hekster IT Architect IBM Public Sector March 26th 2009 © 2009 IBM Corporation Introduction speaker My name: Nicky Hekster IT Architect focus on Healthcare & LifeSciences Active in ICT since 1987 background in Super -, Grid -, Autonomic Computing n.s.hekster@nl.ibm.com You can find me on LinkedIn March 26th 2009 2 © 2009 IBM Corporation 1
  • 2. Agenda The need for a new datacenter What is Cloud Computing? What does a cloud look like? Examples References March 26th 2009 3 © 2009 IBM Corporation The world is SMALLER The world is FLATTER The world is about to get a whole lot SMARTER March 26th 2009 4 © 2009 IBM Corporation 2
  • 3. The Internet of people is 1 billion strong. Almost one third of the world’s population will be on the Web by 2011. BECAUSE 1 trillion things connected to IT CAN. the Internet. By 2010, There will likely be 30 billion RFID tags, 4 billion mobile embedded into phone subscribers our world. this year. March 26th 2009 5 © 2009 IBM Corporation IT merging with the physical world March 26th 2009 6 © 2009 IBM Corporation 3
  • 4. Real-time information March 26th 2009 7 © 2009 IBM Corporation New business and consumer services March 26th 2009 8 © 2009 IBM Corporation 4
  • 5. In the meantime at the datacenter … Crisis of infrastructure complexity Information growth 54% per year Maintenance costs 70 cent per €1 Utilization 85% runs idle March 26th 2009 9 © 2009 IBM Corporation Today’s Enterprise Application Complexity Page 1 of 2 M a inframe apps - B lue Application Diagram V4 PC/NT apps - G reen Depository Unix apps - Y ellow Banks Vendor Setup 3rd party interface - Orange Lines: Colors have no special meaning. Vendor Process Servers I17 Customer Perceived They are to help make the diagram easier to Maintenance UAR - Universal Account Budget In-Stock NEW Sound scan read. (Imaging) Sterling VAN Reconcilliation NPD Group Analysis Tool Roadshow For More Information: See the database Mesa D ata Mailbox (Value) Printer AIG W arrant y Gu ard S20-Sales containing information about each Maintenance Polling I13- Auto application: I15 Hand Scan Application V4.mdb Replenishment I06 - Customer Apps Printer PO Order Insertions S01 - Sales AIS Reports Orders Corrections AIS Calendar I06 Warehouse Due Dates Print Costing Management General Invoice App E13 Broadcast Maintenance Stores & Mrkts Fringe PO E3 Interface Filter Smart Plus M03 - Millennuim 3.0 Smart Plus S04 - Sales Posting Launcher S07 - Cell I03 Return to Phones P16 - Tally Sheet D01 Post Load Vendor M02 - Millennium S06 - Credit App Billing Equifax Stock Options S09 - Digital I12 Entertainment P15 EES Employee Satellite Software Change Notice L02-Resource System A04 - Cust L01-Promo Scheduling Refund Chks E01-EDI 1 Analysis (Campbell) P14 On-line New Hire Entry AAS V02-Price Resumix P01- Marketing Washington, Employee Support RGIS, Masterfile Ntl Bus Systems P09 - P17 Cobra Frick S11 - ISP Cyborg CTO2.Bestbuy. Co Tracking I10 Cycle Physical CTS com I04 Home Inventory ACH Deliveries V04-Sign Prodigy System U18 - CTO I02 - Banks - ACH and Pos to POS X92-X96 Transfers Pay Host to AS400 Communication Plan Administrators Spec Source B01 - Stock (401K, PCS, Life, Status Unicare, Solomon SKU Tracking I11 Price Smith Barney) I09 Cycle Counts Testing Supplier S08 - Vertex Compliance NPD, S02 - Intercept Sales E02-Employee Layaways SoundScan Tax Purchase Spec I01 PO Source SKU Receiving Scorecard - HR Performance V03- Mkt Reactions L60 MDF P09 Coop S03-Polling I05 V01-Price Management SKU Selection Bonus/HR Inventory Info System Tool I35 - CEI K02 Customer Repair ASIS Arthur Planning I35 Early Warning Tracking System I18 Rebate SKU Rep Transfer I55 SKU I07 Purchase Store Information Order Ad Expense ELT Monitor G02 - General PowerSuite Ledger Store Scorecard Sign Texlon 3.5 System NARM I14 Count Corrections Store Budget Reporting Valley Media B02 Merchandise U16-Texlon CopyWriter's Analysis BMP - Bus Workspace performance Mngt EDI Coordinator Merch Mngr Approval Batch Forcasting Journal Entry Tool Kit AIMS A05 - AP Ad Measurement AIMS Admin INVENT ORY CON TROL APPS - PC INVENT ORY CON TROL APPS - PC Cellular ACCT S R EC A PPS - PC Code Alarm DPI/C PI 990C OR Rollover AIMS Debit R eceivin gs OTHER A PPS - PC IC Bat ching Bad D ebt Ad S05 - House Reporting Devo Sales AP - Collection s/Cr edit Inventor y Adj/Count Corr ect Ben efical F ees TM - Credit C ard D B Display Inventor y Inventor y Control Reports Ben eficial R econ cil Launcher Charges In Hom e Inventor y Lev els JEAXF Jun kout s Inventor y Roll JEBF A US Bank Recon Merch an dise W ithdrawl Merch an dise W ithdrawl Optika JEBK A PSP File Prom o Cr edits Open Receiving s JEDVA C02 - Capital RTV Accru al PI Co unt Result s JESOA Shrin k PI Tim e Results from Inv JEVSA Projects Connect 3 ICMS Credit AP R esear ch - Inv Cntrl Price Prot ectio n JEVSF AP R esear ch- Addl Rpts Sales Flash R eportin g SiteSeer NSF In-Home Book to Perp etual Inventor y Shrin k R epo rting TeleCr edit F ees Data Warehouse Close Out R ep orting SKU Gro ss M argin Repair Connect 3 Connect 3 Computer Intelligence D ata SKU Shrink Lev el D etail (Interfaces to and from the Cash Receipts/Credit Reports PDF Transfe Count Corr ections USM Data Warehouse are not F06 - Fixed Cross R ef for VCB Dn lds VCB Do wnload s Misc Accounting/Finance Apps - PC/NT displayed on this diagram) Assets Warranty Dam ag e W rite Off COBA (Corp office Budget Assistant) Debit R eceivin gs Billing Star Repair PCBS(Profit Center Budget System) Cash Over/ DFI Vend or D atab ase System Display Inventor y Recon cil Short Merchandising Budget Pr epared b y Mich elle Mills Display Inventor y Reporting March 26th 2009 10 © 2009 IBM Corporation 5
  • 6. It’s time to start thinking differently about infrastructure. March 26th 2009 11 © 2009 IBM Corporation A Dynamic Infrastructure An evolutionary new model for efficient IT delivery + + = Reduced SERVICE Cost VIRTUALIZATION AUTOMATION MANAGEMENT March 26th 2009 12 © 2009 IBM Corporation 6
  • 7. Evolution to Cloud Computing Late 80’s Late 90’s Early 2000 2007 March 26th 2009 13 © 2009 IBM Corporation What is Cloud Computing? Cloud Computing is an emerging style of computing in which applications, data, and resources are provided as services to users over the Web Services provided may be available globally, always on, low in cost, “on demand”, massively scalable, “pay as you grow”, … Consumers of the services need only care about what the service does for them, not how it is implemented Service Consumers Datacenter Infrastructure Access Monitor and Manage Services Resources Cloud Administrator Component Vendors / Component Software Publishers IT Cloud Library Publish and Update Components March 26th 2009 14 © 2009 IBM Corporation 7
  • 8. The basics Simple management interface CONSUMER Customizable SLA’s Metered like a utility CLOUD SERVICES Simple management Automated provisioning PROVIDER Efficient monitoring and utilization March 26th 2009 15 © 2009 IBM Corporation Architectural model for Cloud Computing Service Creation & Service Request & IT Infrastructure & Application Provider Deployment Operations Service Management Virtual Image End User Management User Request Management/Self Service Portal Requests & Operators Service Lifecycle Management Image Performance Availability/Backup Provisioning Design Mgmt. / Restore Lifecycle Mgmt. & Build Security: Identity, Integrity, Usage License Accounting Mgmt. Isolation, Compliance Monitoring Scheduling SLA Capacity Planning Image Library Service Catalog (Store) Request UI Information Architecture Service Oriented Architecture Operational UI … Optimized Middleware (image deployment, integrated security, workload mgmt., high availability) Deployment Virtualized Infrastructure Operational Virtual Resources & Aggregations Lifecycle Server Virt. Storage Virt. Network Virt. of Images System Resources Network Storage Blades SMP Servers March 26th 2009 16 © 2009 IBM Corporation 8
  • 9. Technical foundation Flexible, Scalable, Adaptable Services Oriented Architectural Frameworks Autonomic Computing Virtualization Integration Provisioning Openness RAS SOI Power Efficiency Security Management Packaging Efficiency Monitoring Multi-core technology March 26th 2009 17 © 2009 IBM Corporation Linking business to IT Business processes as services Topologies of federated services must be mapped onto large numbers of diverse physical and virtual resources Soup of heterogeneous servers, storage, networks and their virtualization March 26th 2009 18 © 2009 IBM Corporation 9
  • 10. Ensemble approach Virtualized resource pools – “small clouds” Stratus Cirrus Cumulus Highly homogeneous inside the “ensemble” Incredibly low labor costs for admin staffs, labor does not scale up with nodes Designed around solving a specific workload very well Redefined the ‘product boundary’ to be the ensemble Nimbostratus An ensemble is a pool of like systems that are managed as a single system March 26th 2009 19 © 2009 IBM Corporation Ensembles – IBM Blue Cloud Program Software as a Service (SaaS) Hybrid service Mainframe service Database service Storage backup, archiving service Web application server service File system service x86 service Virtual Client service DMZ appliance service UNIX service Consolidation service March 26th 2009 20 © 2009 IBM Corporation 10
  • 11. Grid vs. Cloud Large number of allocation Few allocation requests to a requests to fewer resources larger number of resources Infrastructure on demand Parallelization Automated provisioning Grid middleware Pooling Coordination Scheduling Can provide a Grid infrastructure Grid software interfaces Accommodates also non-gridifiable workloads Virtual supercomputing Scientific workloads March 26th 2009 21 © 2009 IBM Corporation Examples of Cloud Computing workloads Web 2.0 applications Provide rich user experience including real-time global collaboration Enable rapid software development Software to scan voluminous Wikipedia edits to identify spam Organize global news articles by geographic location Data-intensive workloads based on scalable architectures, such as Google’s MapReduce framework Financial modeling, real-time speech translation, Web search Next generation rich media, such as virtual worlds, streaming videos, Web conferencing, etc. Creation and publishing of new services via a completely integrated Eclipse-based environment March 26th 2009 22 © 2009 IBM Corporation 11
  • 12. The use of Cloud Computing Software as a Service •Industry specific services (Partners) 27% •Cross industry services (SO) Open Standards Platform as a Service •SOA – componentized & flexible 18% •Cloud middleware Infrastructure as a Service •Green, dynamic, virtualized, scalable, & shared infrastructure 55% •Optimized for security, transactions, data integrity March 26th 2009 23 © 2009 IBM Corporation A cloud taxonomy Hey! You! Get off of my cloud (M. Jagger, K. Richards, 1965) Public Private Hybrid March 26th 2009 24 © 2009 IBM Corporation 12
  • 13. Infrastructure as a Service March 26th 2009 25 © 2009 IBM Corporation Cloud service/resource request March 26th 2009 26 © 2009 IBM Corporation 13
  • 14. Cloud projects monitoring March 26th 2009 27 © 2009 IBM Corporation Example Cloud Computing for Next Generation Computing Skills Development Web 2.0 Skills Data Development Intensive Processing Google/IBM Academic Initiative •Apache Hadoop • Promote open standards and Hadoop parallel computing model •Eclipse • Jointly provide compute platform of the future •GoogleFS Benefits • Trains students with next generation computing skills • Optimizes emerging Internet scale workloads such as search, video, audio, 3D Internet, machine learning, mobile computing Cloud Computing Management Services “We’re aiming to train tomorrow’s programmers to … support a tidal wave of global Web growth and trillions of secure transactions every day.“ Sam Palmisano, IBM CEO, October 8, 2007 quot;Google is excited to partner with IBM to … better equip Virtualized IBM and students and researchers to address today’s developing Google Servers computational challenges“ Eric Schmidt, Google CEO, October 8, 2007 March 26th 2009 28 © 2009 IBM Corporation 14
  • 15. Example of Cloud Computing for Innovation Enablement Innovation Enablement •IBM Idea Factory Sogeti Innovation Portal •Lotus Connections • 72 hour ideation event for 18,000 users •WebSphere Portal • Best ideas to be selected for trials Server • Runs on IBM Cloud Computing Centre at Dublin •DB2 Benefits • Promotes collaboration across “one company” • Jumpstarts a new innovation culture • Encourages the use of Web 2.0 technologies Cloud Computing Management Services quot;We want to use the IBM Cloud Computing Center at Dublin for the benefit of our customers. The environment will promote greater collaboration among Sogeti's consultants.quot; Virtualized Physical Michiel Boreel, CTO Sogeti, March 19, 2008 Servers March 26th 2009 29 © 2009 IBM Corporation Example of Cloud Computing for Government-led Initiatives Innovation Enablement Blogs Wikis Forums Profiles Social Tagging Vietnam Innovation Portal Information Discovery • Accelerates Vietnam’s evolution to a service-led economy • Innovation platform for the Ministry of Science & Technology Benefits • Fosters collaboration among education, research and industry Cloud Computing Management Services • Accelerates development of next generation skills “The delivery of VIP will help foster Virtualized Physical innovation in Vietnam,” Servers (Ensembles) Dr. Tran Quoc Thang, System z, System x, Vice Minister of MoST, November 14, 2007 System p, BladeCenter March 26th 2009 30 © 2009 IBM Corporation 15
  • 16. Software as a Service e-mail, collaboration and Web conferencing, video and voice March 26th 2009 31 © 2009 IBM Corporation Platform as a Service Cloud services development on Amazon’s EC2 March 26th 2009 32 © 2009 IBM Corporation 16
  • 17. IBM Whitepapers ibm.com/cloudcomputing March 26th 2009 33 © 2009 IBM Corporation Thanks for your attention March 26th 2009 34 © 2009 IBM Corporation 17