This presentation focuses on the team dynamics that build and deploy large-scale social campaigns within the Washington DC area. Start-ups have influenced a “small is the new black” mentality that now has many large organizations segmenting out smaller teams for more focused, agile and flexible collaboration to truly promote innovation.

2. Small Teams, Big Conversations
‣ Common Issues
‣ Uncommon Solutions
‣ Things to Remember
#smwAntiSocial

3. About Me
... and the whistle

4. COMMON
ISSUES

5. Association
for everything including associations

6. source: flic.kr/p/6d4sM8

7. source: the internets

8. source: flic.kr/p/aC4S9N

9. Fashion
victims

10. source: allthingshillaryclinton.blogspot.com

11. source: the internets

12. First day on the job
... and you don’t have a computer for me?

13. Five Million Dollars
... and 45 minutes with a class of students

14. UNCOMMON
SOLUTIONS

15. Think like a start-up
The three i’s

16. The three i’s
1. Integrate
2. Iterate
3. Innovate
#smwAntiSocial

17. Integrate
#smwAntiSocial

18. Integrate
#smwAntiSocial

19. Integrate
#smwAntiSocial

27. Iterate
‣ Routine Code Releases
‣ User Research
‣ Pivot: Clay, Not Concrete
#smwAntiSocial

28. Users!
... not internal politics

29. Iterate
‣ Stand, Don’t Sit in Meetings
‣ Exercise Regularly
‣ Walk & Talk
#smwAntiSocial

30. Sprint!
... no really, run don’t walk

32. Innovate!
.. and ask for forgiveness

33. Innovate
‣ Hackathons
‣ Show & Tell
‣ Innovation Day
#smwAntiSocial

34. Design is not about innovation.
Design is about communication.
— JASON SANTA MARIA

35. Innovation in design is usually a
wonderful byproduct or direct
result of a particular need.
— JASON SANTA MARIA

37. Royalty
Designers are treated like royalty

38. ‣ Every product starts with design
‣ A start-up is formed
‣ Milestones are set & assigned

39. Executives
Company
Team

40. ‣ Weekly reviews
‣ EPM Mafia/Gunslinger
‣ Done! Right?

41. Design
... build & test again

42. THINGS
TO REMEMBER

43. Small Teams, Big Conversations
‣ Easy with the pant suit
‣ Typewriters should be extinct
‣ Cubicles = Routine walks
#smwAntiSocial

44. Small Teams, Big Conversations
‣ Think like a start-up
‣ Find tools that help
‣ Learn from users
#smwAntiSocial

45. Small Teams, Big Conversations
‣ Experiment and ask for
forgiveness
‣ Show & Tell
‣ Love your designers
#smwAntiSocial

46. Small Teams, Big Conversations
‣ Have a gunslinger
‣ It’s never done
#smwAntiSocial

47. THANKS!
@Whitmoyer