The full agenda for Social Brand Forum 2013, held October 24-25 at the Iowa River Landing in Coralville. Learn more and register at http://socialbrandforum.com

1. 2013 Agenda
Marriott Hotel & Conference Center | Coralville, IA
THURSDAY, OCTOBER 24th
12:00–1:15
Registration/Sponsor Tables Open
1:15–1:30
Welcome – Nick Westergaard, Brand Driven Digital
1:30–2:30
Opening Keynote Sponsored by ExactTarget
Jay Baer, Convince and Convert – “Youtility”
2:30–3:15
Laura Fitton, Hubspot – “Social, Context and Delightion: How Inbound
Companies Solve for the Customer”
3:15–3:30
Break/Birds of a Feather Networking
3:30–4:15
Lee Odden, TopRank Online Marketing – "Win More, Suck Less – How
to Optimize Your Social, Search, & Content Marketing"
4:15–5:00
Special LIVE Episode of the Social Pros Podcast
Hosted by Jay Baer featuring guest Tim Washer
5:00–7:00
Networking Reception at Vesta — just a short walk from the Marriott
FRIDAY, OCTOBER 25th
Breakfast on your own; Complimentary yoga at 6:30 AM
8:00–9:00
Registration/Sponsor Tables Open
9:00–9:15
Welcome/Updates — Nick Westergaard, Brand Driven Digital
9:15–10:00
Morning Keynote Sponsored by Fusionfarm
Gini Dietrich, Arment Dietrich/Spin Sucks – "Spin Sucks”
10:00–10:15
Break/Birds of a Feather Networking
10:15–11:00
Monica Vernon, Vernon Research Group — “Social Scene Midwest:
The State of Social Media Use in the Midwest”
11:00–11:45
Tim Washer, Cisco – “Producing Non-Boring Video on a Shoestring
Budget”
11:45–1:00
Lunch – Sponsor Tables Open
1:00–1:45
Tim Hayden, TTH-Strategy – “The Mobile Moment: Achieving Success
in a Wireless World”
1:45–2:30
DJ Waldow, Marketo– “Why You Need To Graduate From Email
Marketing To Marketing Automation”
2:30–2:45
Break/Birds of a Feather Networking
2:45–3:45
Closing Keynote Sponsored by GroSocial
Marcus Sheridan, The Sales Lion— “The Power of Content Marketing
to Build Your Brand, Business, and Bottom Line”
3:45–4:15
Closing Remarks – Nick Westergaard, Brand Driven Digital

2. What Are ‘Birds of a Feather’?
During these lightly structured networking breaks, we’ll have various spaces throughout the
event designated as nests for birds of a feather based on topic area. Birds of a Feather include
Small Business, B2B Social, Agencies, Education/Non-Profit, and Blogging/Content. Each
flock will be led by an expert and will provide opportunities to connect, share, and synthesize
key take-aways from the Social Brand Forum.
Thanks to Our Sponsors