Google+ has over 540 million active users but engagement is declining, with only 50% of top brands actively posting each month, down 24% year-over-year. While it has strong brand awareness, only 22% of adults use Google+ at least monthly. The best uses for brands on Google+ are driving search and collaborating with customers and teams through circles, hangouts, and Google My Business profiles.
36. Google+ measurement
‣ Number of users that have you in a circle
‣ Number of +1s on posts (via Google Analytics)
‣ Total brand mentions
‣ Profile views
‣ Referring links on site
37. ‣ The Economist
‣ National Geographic
‣ ESPN The Magazine
‣ Time
‣ Discover
‣ Popular Science
‣ Forbes
‣ Elle
‣ Vogue
‣ Glamour
Top 10 Brands on Google+
Source: Statista
38. would you bet against google?
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