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Foursquare Social Spotlight

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Nick Westergaard
Nick Westergaard

Check-In to the Power of Brand Building 
via Location-Based Social Media

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nick westergaard | branddrivendigital.com | summer–fall 2013 social spotlight Foursquare Check-In to the Power of Brand Building via Location-Based Social Media
Location, Location, Location ... Photo via Flickr user Matt Biddulph
It’s a Game! Photo via Flickr user betsyweber
Foursquare: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
BADGES! Photo via Flickr user Austin Bryan
Photo via Flickr user rondostar Experience-Specific Badges
1 Foursquare by the Numbers
20 millionusers strong — over 2 billion check-ins to date
2,000/mincheck-ins per minute!
20% pushlocation updates from foursquare to facebook
1 in 4 Familiar with “Checking In”
However, Check-Ins Are Stalling
So Is Frequency
2 How Brands Engage
How Brands Engage ‣ Check-In Driven Offers ‣ Build a Brand Page for Engagement ‣ Branded Badges
Photo via Flickr user Carly & Art Mayor Offers
Example
Build a Brand Page
Merchant Program ‣ Claim Your Venue ‣ Connect with Customers ‣ Create Specials & Offers
Build a Brand Page (Non Brick)
Branded Badges
Promoted Updates Photo via Flickr user bfishadow
3 Things to Remember About Foursquare
Promotion Is Key
Photo via Flickr user mikecogh Promotion Is Key
The Competition Photo via Flickr user rishibando
10 Most Followed Companies ‣ Starbucks ‣ MTV ‣ History Channel ‣ Ellen DeGeneres Show ‣ CNN ‣ Bravo ‣ VHI ‣ People Magazine ‣ Louis Vuitton ‣ New York Times
Measurement ‣ Depends on strategy — offers, etc. ‣ Total likes on brand page ‣ Total number of check-ins ‣ Number of offers redeemed ‣ Increase in sales — if you can tie it back to Foursquare offer
Where Do You Check-In?
nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: worktalkshow.com twitter: @nickwestergaard
Photo via Flickr user TAKA@P.P.R.S

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