Seo Working

1. Search Engine Optimization

2. What is SEO?
 Refers to the process of “optimizing” both the on-page
and off-page ranking factors in order to achieve high
search engine rankings for targeted search terms.

3.  Importance of the internet (Organic Listings).
1. Users use the search engines to access information, the search engines index websites and present data
upon the query of a keyword or key phrase.
2. 42% of search users click the top-ranking link. 8% click the second-ranking link, and the click-through rate
(CTR) continues to drop thereof.
3. Daily use of search engines rose from 33% in 2002 to 59% in 2005. The average day in 2005 reported 60
million people using a search engine. As of March 2007, Google accounts for 64% of US searches and 77% of
UK searches.
 Online Sales (Organic Listings)
1. Two-thirds of online Americans say they have purchased a product online.
2. 75% of internet users have the intent to purchase when using search engines.
3. 77% of search users choose organic over paid listing when searching and 67% choose organic search when
purchasing.
4. When the searcher is purchasing, organic click-through generates 25% higher conversion rates than
equivalent Pay-Per-Click (PPC) click-through.
 Ultimate Return on Investment (ROI)
1. 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC
campaigns were able to achieve this value.
*Statistics referenced from: http://www.intraspin.com/news/10-statistics-that-demonstrate-the-value-of-seo/

4.  Worldwide
 The internet has the highest global reach ~ 29%
 *The growth of internet usage has increased
~480% since 2000-2011.
 USA
 Amazingly, the reach for USA is ~ 67%
 *North America has the highest internet
penetration in the world ~ 78%
Search Engine Click Rate
Technology Worldwide Reach USA Reach
Cellular 5.3 Billion (71%) 294 Million (94%)
Newspaper 435 Million (6%) 56 Million (19%)
Radio 1.3 Billion (19%) 186 Million (61%)
Television 4.5 Billion (66%) 246 Million (80%)
Internet 1.96 Billion (29%) 207 Million (67%)
Mobile Internet 530 Million (11%) 106 Million (37%)
*Stats taken from: http://www.internetworldstats.com/stats.htm

5. •Targeted Traffic
Traffic •Highest CTR
•Flexibility
•Increased
Visibility Exposure
•Brand Awareness
•Cost Effective
•Long Term Results
Sales + ROI •Greater
conversion Rate
than Paid Listings
•Analytics
Measurable
•Rankings
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads

6.  Strategy
 Comprehensive strategy based
on meeting business objectives
within the project timeline
 Site Analysis
 Web Analytics
 Competitor Analysis
 SEO Compliance
 Site Structure Recommendations
 Meta tags / Content
 Submission
 Search Engines
 Directories
 Link Building
 Link Analysis
 Link to Relevant Sites & Blogs

7.  Our SEO process ensures that the key factors are focused on and optimized for the search engines.
 We find the best search terms, and then optimize your website to ensure you rank high on search
engines for these potentially profitable key phrases.
Internal Link Structure
Link Popularity / Relevance
Key Factors
Crawl ability / Optimized Code
Content Relevance

8.  Popular search engines are Google, Bing, Ask and Yahoo!.
 We focus on results with Google because it receives the most search engine traffic. That is
nearly 60 Billion searches per month!
 However, the website is submitted to all search engines and it is optimized in such a way
that all search engines crawl and index the content, so traffic is guaranteed from all search
engines.

9. Organic
Results

10. Reasons to conduct SEO
 The majority of clicks are going to
Organic listings.
 SEO is the most popular form of SEM.
 SEO provides a high ROI.
 Many people don’t go past the 1st
page in the Search results.
 Users trust the Natural results to be
more relevant to their Search query.

11.  Content is KING!
 Relevant content turns a visitor into a lead!

12.  Customers who are looking for your specific product or service have
the highest conversion rate.

13.  Perspective (Global / Regional)
 We select your keywords or phrases to target your audience, we ensure that you and
your company are found globally or regionally by those who require exactly what you
offer.
 SEO has many benefits for any organization which wants to reach all potential
customers locally or globally. You can reach the targeted customers of your own
choice.

14. This is how we get things going, the client contacts us to for SEO on his website
(after initial analysis) WE:
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-site & Off-site optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing.

15. 1. Comprehensive Website Analysis
2. Keyword Research and Analysis.
3. Baseline Ranking report.
4. Competitive analysis in Search Engines.
5. Content Analysis & SEO Copywriting.
6. Analysis of URL structure & information
architecture.
7. Analysis of internal linking.
8. Analysis of source code and page
layout.
9. Code validation.
10. Search Engine Saturation.
11. Link Popularity Analysis.
12. Link Relevancy & Co-Citation Analysis
(Topical Relevancy).

16.  Keyword Analysis
• Detailed Monthly Progress Reports
• Linking Structure Reconfiguration
• Content Development
• Edit Page Titles / Meta Tags
• Content Articles Created
• SEO Landing Pages Created & Uploaded
• Add 2 Cities or Keywords Every 90 Days
• Ethical / Transparent SEO Approach
• Link-Building
• Inbound Links
• Blog Comment Links
• “Follow” Links
• Blog Writing
• 300-500 Words Per Article
• Research Industry Relevant News for Content
• 100% Original Content Writing
• Relevant Outbound Links in Article
 • Create Brand Awareness
• Increase Organic Rankings, Drive Additional Traffic
• Analyze Traffic and Continue to Increase Traffic
• Convert Traffic Into Inbound Phone Calls and Leads
• Google Maps, Yahoo Maps and Superpages.com Local Listings Check
• Xml/html Sitemap Creation
• Sitemap Submissions
• Site Verification w/ Major Search Engines
• Search Engine Spider Accessibility Checks and Fixes
• Duplicate Content Checks
• Broken Link Repairs
• Content Optimization
• Proper Link Anchor Text
• Real Time Access to Website Analytics

17.  Weprovide competitive services, but the
SEO packages are the most affordable!

18. Based on Complete SEO Packages

19.  RSVP – “Beauty Across
Borders”
RSVP is a half-hour, weekly magazine talk show hosted by
two of the most distinguished and successful Filipina women
from the field of entertainment, beauty and health on The
Filipino Channel.
 SEO:
1. After only 1 month of targeted SEO
campaign – Complete Package, RSVP was
able to gain nearly 40+ visits per day.
2. Targeted traffic: 60% of the traffic was
directed from search engines.
3. Gained #1 ranking for the keyword
“international women talk show” and 1st and
2nd page rankings for 12 keywords.
4. Channel ratings had a positive impact due
to the organic listings.
5. SEO helped create a strong online presence
and develop a brand identity.

20.  SEO:
1. After only 6 months of targeted SEO campaign – Complete Package, Bid66 was able to gain
nearly 7K targeted visits per month.
2. Targeted traffic: 75% of the traffic was directed from search engines.
3. Gained #1 ranking for the keyword “bidding website” and 1st and 2nd page rankings for 10
keywords.
4. Interface design recommendations, landing pages.
5. Sales increased 26% in the first 2 months from organic results.
6. Targeted SEO campaign: Solid increase in local traffic - US.
Keywords on the first page of Google
1. Bidding website
2. Auction website
3. Online bidding
4. Online auction
5. Penny auctions

21.  Quran Reading
QR is a registered school in the state of Maryland, USA, and also the first one to introduce
Online Qur'an Reading Program. Quranreading.com is not just a mediocre Online Tutoring
program. USA’s "Fortune 500" executive having 15 years of experience in High Tech Industry
and 10 years of additional experience in running educational institutions is behind this mega
program.
 SEO:
1. After only 6 months of targeted SEO campaign – Complete Package, QR was able to
gain nearly 20K visits per month.
2. Targeted traffic: 75% of the traffic was directed from search engines.
3. Gained #1 ranking for the keyword “Quran Reading” and 1st and 2nd page rankings for
15 keywords.
4. Sales increased 20% in the first 2 months from organic results.
5. Targeted SEO campaign: 5000+ registered students within 1 year
6. Targeted visitors from Maryland, Virginia.
Keywords on the first page of Google
1. Quran Online
2. Learn Quran
3. Read Quran Online
4. Online Quran
5. Quran Reading

22.  Read How You Want:
Read How You Want Pty Ltd and its R&D parent company, Accessible Publishing Systems Pty Ltd , are both
Sydney, Australia-based privately held companies co-founded by electronic publishing pioneers
Christopher Stephen and Greg Duncan. When Chris's sister, who suffers from MS, developed difficulty
reading, they began experimenting to determine whether people with reading difficulties could benefit
from changing the text format.
 SEO:
1. 6 months SEO campaign – Complete Package, 1.5 – 3K monthly new visitors.
2. Targeted traffic: 75% of the traffic was directed from search engines.
3. First page rankings for “Large Prints”.
4. Sales increased 28% in the first 3 months from organic results.
5. Targeted local SEO campaign: Local exposure, targeted traffic.
Keywords 1st and 2nd Page local domain Google.co.nz
1. Large Prints
2. Large Print Books
3. Books In large Prints

23.  Cyber Designz
Cyber Designz is a leading web solution provider company functioning under its parent
company Sybo Technologies. Our rates are very affordable and lesser than the market. Our
professional website designers are highly skilled in all forms of web application development
including graphics design and interactive business software development.
Highly Competitive Keywords Ranked top 100’s
1. Web Designing
2. Web Designing Firm
3. Web Design Company
 SEO
 4-8K unique traffic per month.
 International Exposure. 27% increase in sales from organic traffic.
 Targeted SEO campaign, high competition keywords ranked within 6-9 months.
 Website design recommendations, landing pages.

24.  CSB UK
With over 30 years of experience in this specialized field. We offer our customers a fully
comprehensive, hassle free service.
This service can include everything from bespoke design, to liaison with local planning authorities and the fast
and efficient erection of your building.
 Keywords in Local Domain Google.co.uk
Steel Buildings
Commercial Steel Buildings
Steel Building Kits
Commercial Buildings
Cheap Steel Buildings
 SEO
 2-3K unique local traffic per month.
 National Exposure. 13% increase in sales from organic traffic.

25.  Build a Company:
Build-a-Company is an online professional networking platform that serves as the ideal
platform for entrepreneurs, innovators, venture capitalists and talent/manpower providers
to collaborate and convert ideas to reality globally and locally. You can setup your own
business and find sources for business working capital and start-up capital.
Highly competitive Keywords top 100 Goolge.com
1. Entrepreneur Networks
2. Global Entrepreneur Network
3. Local Entrepreneur Network
4. Entrepreneur Dating

26.  SAKHR:
Sakhr Software Company is a pioneer and market leader in
advanced Arabic language technology and solutions. With 28+
years of leading research and development in Arabic
computational linguistics, Sakhr has successfully transformed its
research in “Natural Language Processing” (NLP) into industry-
first commercial software and solutions. Governments and
enterprises in multiple industries across the Arab region and
beyond use Sakhr’s award-winning technology to handle any
Arabic content for the digital age.
Keywords
Arab Language technology Google 1st Page
Sakhr Software Google 1st Page
SEO
Average monthly traffic 5-7K visitors.
Landing page design recommendations.
60% increase in sales from organic listings.