SMA (Social Media Activities) Communication • Blogs (Posting / Updating & Submission): Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga • Micro-blogging / Presence applications: FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer • Social Networking: Bebo, BigTent, Elgg, Facebook, Geni.com, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock, Qzone, Vkontakte • Social Network Aggregation: NutshellMail, FriendFeed Events • Events & meet-ups: Upcoming.yahoo.com, Eventful, Meetup.com, oodle.com, upcomingevents.com, Collaboration • Wikis: Wikipedia, PBworks, Wetpaint • Social Bookmarking (social tagging): Delicious, StumbleUpon, Google Reader, CiteULike • Social News: Digg, Mixx, Reddit, NowPublic • Opinion Sites: Epinions, Yelp Multimedia • Photography & Art Sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr • Video Sharing: YouTube, Viddler, Vimeo, sevenload • Livecasting: Ustream.tv, Justin.tv, Stickam, Skype • Music and Audio sharing: imeem, The Hype Machine, Last.fm, ccMixter, ShareTheMusic • Presentation Sharing: docstoc.com, slideshare.net Ratings and Reviews • Product Reviews: epinions.com, MouthShut.com • Business Reviews: Customer Lobby, yelp.com • Community Q&A: Yahoo! Answers, WikiAnswers, Ashville, Google Answers • Discussion Boards & Forums Entertainment • Media & Entertainment Platforms: Cisco Eos • Virtual worlds: Second Life, The Sims Online, Forterra • Game sharing: Miniclip, Kongregate Map / Local Listing • Local Classified Ad Posting: Gumtree, khiji, • Local Business Listing: Google, Yahoo & Bing Monitoring & Tracking • Brand Monitoring; Dell, MINI • Information Aggregators: Netvibes, Twine (website) • Social Media Monitoring: Sysomos Heartbeat • Social Media Analytics: Sysomos MAP Brand Promotion (third party site) • Squidoo Lens: Squidoo Lens Creation for Brand Promotion • Hubpages: Hubpages Creation for Brand Promotion • Rediff Blogs: Rediff Blogs Creation for Brand Promotion • Google Page: Google Page Creator for Brand Promotion Viral Marketing (Article or Press Release) • Article (Writing / Publish): Article Writing & Publish on Local editor Site or international editor site • Press Release (Writing / Submission) : Press Release Writing & Submission to local site & international site Mobile Marketing • SMS Marketing: Send SMS through Online or SMS Gateway System • MMS Marketing: Send MMS through Online or MMS Gateway System • Mobile Web Banner or Poster: Promotion Web Banner or Poster through Mobile Email Marketing • Bulk email: Promote your Site or Product through eMail Media

1. (Search Engine & Social Media)
Digital
Marketing
nikul-patel.blogspot.in

2. E-Marketing / WEB Promotion
SEO (Search Engine Optimization)
• SEO is a process to optimize your site in a way that will give it the best chances
of a high search engine listing ahead of your competitors or SEO is a process to
increase website traffic or visitor for your business
http://nikul-patel.blogspot.in
SMO (Social Media Optimization) / Digital Marketing / Web 2.0
• Social Media Optimization (SMO) is a set of methods for generating publicity
through Social Media Channel
PPC Campaign (Portal & Social Network)
• PPC Campaign is sponsored search program which has one of the best
industries Returns on Investment (ROI)

3. SEO – Search Engine Optimization
http://nikul-patel.blogspot.in
1. Designing Analysis
2. Website & Keyword Analysis / Research
3. On Page Optimization
4. Off Page Optimization
5. Technical Optimization
6. Monitoring & Tracing
7. Analytic & Goal Conversion Setup
8. Reports Design & Submission
We specialize in Organic/Natural (White Hat SEO Techniques) Search Engine Optimization
Services; we follow Search Engine Algorithm & Guidelines to optimize your site
White hat SEO is not just about following guidelines, but is about ensuring that the
content a search engine indexes & subsequently ranks is the same content a user will see.
We offer our clients a range of specialist search engine optimization services, focusing on
marketing your business web site through both on page & off page factors.

4. Social Media Marketing :
• SMM (Social Media Marketing) / SMO (Social Media Optimization is a term and a
set of processes which needs to be follow for online promotions. One can achieve
the same by having excellent presence in various social networking website like
linkedin, facebook, twitter, youtube.
• Web 2.0 is considered the second generation of Internet-based services such as
Rich Internet Applications (RIA), e-commerce platforms, social networking sites,
blogs, wikis, online collaboration, audio-video streaming, & communication tools..
http://nikul-patel.blogspot.in

5. Social Media Contains…
• Social Bookmarking (Delicious)
• Social News (Digg, Reddit)
• Social Networking (Facebook, LinkedIn)
• Social Broadcasting (Youtube, Podcasts)
• Blog Designing & Updating with new layout
• Blog Submission & Posting
• Local Classified Ad Posting
• Local Business Listing
• Brand monitoring
• Events and meetups
http://nikul-patel.blogspot.in
• Photosharing (flicker)
• Presentation sharing (docstoc)
• Social Broadcasting (Youtube)
• Ratings and reviews
• Merchant Brand Promotion (Hubpages)
• Viral Marketing (Article & PR)

6. http://nikul-patel.blogspot.in

7. Social Media Marketing is…
• Inexpensive
• Fast
• Viral
• Results can't be measured
• Peer-to-peer Conversation
• Exchange of content
• Optional
• Hard
Right Message
+
To Right People
+
The Right Conversation
=
Social Media Marketing
http://nikul-patel.blogspot.in

8. Things to Consider for Successful Campaign
• Target audience:
• Length of campaign
• Strength of product & Site
• Time constraints
• A definition of success
http://nikul-patel.blogspot.in
Social Media Marketing can be unpredictable if sufficient
planning has not been made. Consider the following
points for any SMM campaign

9. Top 10 Social Networking Website
“ Build your online Brand with Social Media ”
http://nikul-patel.blogspot.in
Sr. No
Social Networking
Site
Total Unique
Visitors(m)
(Dec07)
Total Unique
Visitors(m)
(Dec08)
% Change
1 Orkut.com 7.123 12.869 81
2 Facebook.com 1.619 4.044 150
3 Bharatstudent.com 1.736 3.269 88
4 hi5.com 714 2.012 182
5 ibibo.Com 1.970 990 -50
6 MySpace Sites 352 741 110
7 LinkedIn.com 293 513 75
8 PerfSpot.com 2.106 433 -79
9 BIGADDA.com 515 385 -25
10 Fropper.com 256 248 -3

10. PPC (Pay Per Click) Campaign
http://nikul-patel.blogspot.in
LinkedIN PPC / PPM Campaign
The best way to reach millions of engaged professionals & Rich profile data drives
maximum ROI out of your budget
Google Adword
Google AdWords is Sponsored search program which has one of the best industries
Returns on Investment (ROI).
Facebook PPC / PPM Campaign
Facebook Marketing Solutions helps (brand) marketers share with users
and create movements on Facebook.
Yahoo Search Marketing
Advertise your business in search results on Yahoo! & other popular sites. You can put your
business in front of potential customers when they search for what you sell.
Microsoft Ad Center* (Show ads on Bing)
Start your search advertising with Microsoft today and Clicks. Leads, Sales, We're here to
help you grow your business. Pay only when someone clicks your ad.
Portal PPC
Campaign
Social Networking PPC
Campaign

11. NIKUL PATEL
M: +91 – 9979879333,
Mail: nick.it3@gmail.com
Blog: http://nikul-patel.blogspot.com
FOLLOW ME
LinkedIn: http://in.linkedin.com/in/patelnikulv
Twitter: https://twitter.com/patelnikulv
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Facebook: https://www.facebook.com/nikulpatel83