Mobile advertising can have a significant impact on brand awareness and purchase intent according to research. Creative mobile ads that are tailored for each platform can increase audience engagement. Google provides cross-platform mobile ad formats and works with brands like Reebok to create ads that perform well across iPhone, Android, and other mobile devices.

1. Creative mobile advertising
Andy Smith
Industry Head, AdMob
Google Confidential & Proprietary

2. Short n’ Sweet!
Proven impact mobile for brands
Creativity it’s a multi-platform thing
Google Confidential & Proprietary

3. Proven impact mobile
delivering for brands
Google Confidential & Proprietary
Source: Comscore Feb 2010

4. Impact of mobile Aided Brand Awareness
advertising vs 20
online today
10
Purchase Intent 5.6
Ad Awareness
22.2
2.4
5.9 1.3
0 4.9
2.6
Mobile 4.2
1.6
Online 12.1
Brand Favorablity Message Association
Percent of People Impacted
Google Confidential & Proprietary

5. Mobile advertising Aided Brand Awareness
vs early online 20
and video norms
10
7.8
Purchase Intent 22.2 Ad Awareness
5.6
18.9
5.9 4.1
Mobile 4
0
2.1
2.3
9.1
4.5
Online 4.2 5.8
11.3
(2000-02)
12.1
Video
(2002-04)
Brand Favorablity Message Association
Percent of People Impacted
Source:Millward Brown, Dynamic Logic Google Confidential & Proprietary

6. Mobile users pay more attention
% completely focused
33%
27%
19%
17%
13%
6%
Source: Universal McCann 2009

7. Creativity it’s a
multi-platform thing
Source: IAB/PWC mobile ad spend study apr 2010

8. Where our ads run globally
10,000+ iPhone Apps 8,000+ Mobile Websites 5000+ Android Apps
Google Confidential & Proprietary

9. Cross-platform ad formats
Engage your audience with banners & rich-media
iPhone Android iPod touch Palm Blackberry
Google Confidential & Proprietary

10. Google Confidential & Proprietary

11. Reebok: Canvas Ads Across Mobile Platforms
Google Confidential & Proprietary

12. Mobile site
Google Confidential & Proprietary

13. Mobile site – videos
Google Confidential & Proprietary

14. ‘Mobile
First’

15. Thank you
any questions?
twitter.com/googlemobileads
http://googlemobileads.blogspot.com/
Google Confidential & Proprietary

16. Fast & Furious - Engaging Post Click Experience
Google Confidential & Proprietary