More Feeling, Less Metrics. That's what I concluded when I asked myself "What Does Your Next Content Audit Need?"
I've recently audited 130 blogs and 3500 posts and I concluded you need to personally audit your blog and your competitors blogs to get an emotional response - a feeling. That's the difference. You can't delegate or outsource that experience. You can't use a grading tool to give you a feeling.
Do we need more content? No.
Do we need more metrics? No.
We need MORE feeling. We need to add more humans and humanity back into the process of content creation.
Feelings can be warm and fuzzy or dank, damp and mean. Feelings evoke a reaction - good and bad. They can make us grow. They can make us shrink. That's the risk. Don't take the road of the middle ground. Don't look for average. Don't be numbed by numbers and algorithms.
2. BACK STORY (THE HARD WORK)
Content AUDIT
130 Blogs, 3500 Posts
25 blog posts per blog Audited by
hand
Which types of Media are embedded in
blog posts
An Analysis
Content NETWORKS vs SOCIAL
NETWORKS
Copyright Boomylabs 2011-2013
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4. One Blog Audit Explained
MoRe InFo
http://www.slideshare.net/
nickkellet/content-trumps-whatcan-a-content-audit-of-22-topblogs-teach-you
%age of posts
including video
%age of posts
including docs
%age of posts
including audio
%age of posts
including graphics
tagged Listly
lists linking to
25 posts
%age of posts
including slides
%age of posts
including lists
Copyright Boomylabs 2011-2013
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5. BIG LESSONS
CONTENT AUDITS ARE ABOUT FEELINGS
WE NEED NUMBERS, BUT YOU HAVE TO EXPERIENCE THE CONTENT
PLUGGING BLOGS INTO GRADING TOOLS IS CONVENIENT, BUT IT GIVES YOU A
FALSE SENSE OF CONFIDENCE
AUDITS ARE ABOUT BEING AWARE
UNCOVERING PATTERNS, THEMES & GAPS
EMBEDDED MEDIA IS RISING
FACEBOOK, TWITTER AND G+ NOW ARE EMBEDDABLE
SLIDES, VIDEOS, AUDIO, LISTS, GRAPHIC & DOCS ARE WIDELY USED IN BLOGS
NETWORKS : SOCIAL & CONTENT
CONTENT NETWORKS ARE UNIQUE, YOU NEED YOUR OWN FOLLOWING ON EACH
PLATFORM
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8. WE ALL LEARN DIFFERENTLY
CREATE OR REUSE
AUDIO
VIDEO
SLIDES
LISTS
GRAPHICS ETC
THIS IS NOT HARD TO FIX
BEWARE PERSONAL BIAS OR FEAR
Copyright Boomylabs 2011-2013
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9. TAKEAWAY
GO FIX YOUR
PODCASTING/ AUDIO
STORY
or
GO FIX VIDEO (use
other people’s videos)
Copyright Boomylabs 2011-2013
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10. #1 KING/QUEEN OF LISTs
= 1 HEIDI COHEN / IAN CLEARY
3 AMY PORTERFIELD
= 4 MALHAR BARAI /JEFF
BULLAS
Of PoStS
InClUdE
LiStS
57.1%
98,6% Of BlOgS UsE LiStS
Copyright Boomylabs 2011-2013
Image Credit:
11. #2 KING OF GRAPHICS
1 IAN CLEARY
2 = ORBITMEDIA / MICHELLE
SMORGEN
4 BUFFER APP
5 SOCIALMOUTHS
20.4%
Of PoStS
InClUdE
gRaPhIcS
81.4% Of BlOgS UsE GrApHiCs
Copyright Boomylabs 2011-2013
Image Credit:
12. #3 KING OF Video
1 GARY VAYNERCHUK
2 TIM WASHER
3 William SHATNER
4 MARTIN SHERVINGTON
5 NEIL FERREE
Of PoStS
InClUdE
vIdEo
14.7%
78.6% Of BlOgS UsE ViDeO
Copyright Boomylabs 2011-2013
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13. #4 KING OF AUDIO
1 FRED WILSON
2 MICHELE PRICE
3 AMY PORTERFIELD
=4 MICHAEL STELZNER /
BARRY FELDMAN
4.5%
Of PoStS
InClUdE
AuDiO
30.0% Of BlOgS UsE AuDiO
Copyright Boomylabs 2011-2013
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14. #5 KING OF SLIDES
1 SLIDESHARE
2 MICHAEL BRENNER
= 3 LEE ODDEN, JOE
PULZZI, JEFF BULLAS, RIC
DRAGON, NEIL FERREE
3.1%
Of PoStS
InClUdE
sLiDeS
40.0% Of BlOgS UsE sLiDeS
Copyright Boomylabs 2011-2013
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15. Who Is Using WHICH Media?
Copyright Boomylabs 2011-2013
Image Credit:
16. 60 NeW BlOgS
MaKeS 130
(&3500 pOsTs)
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60. hAVE YOU TRIED Listly?
98.6% OF BLOGGERS USE LISTS
!
LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED
Copyright Boomylabs 2011-2013
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