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          Listly




Thursday, 4 October, 12
Lists Connect People to Passion
                We love Lists
                      “List Posts” are top performing content on the web

                      30% of content are in a list format

                Why do we love Lists?
                      They prove we are smart

                      They make us smarter

                      We skim lists

                      It’s always a positive ROI - even for a bad list

                      We only see lists on topics that we love.



Thursday, 4 October, 12
Content: Ramp trumps Decay
                Spiked Launch + Long Tail
                      We accept and expect this
                      So we create more content
                      We perpetuate the myth

        Views




                                Classic post: “Peak & Decay”
                                      content lifecylce




                                                               Time



Thursday, 4 October, 12
Content: Ramp trumps Decay
                Spiked Launch + Long Tail                      Content Should Mature
                      We accept and expect this                  Declining Views is flawed
                      So we create more content                  Focus on utility
                      We perpetuate the myth                     Involve people

        Views




                                Classic post: “Peak & Decay”
                                      content lifecylce

                                                                       Listly: “Launch & Ramp”
                                                                           content lifecycle




                                                                                         Time



Thursday, 4 October, 12
Organic Crowd Validated SEO
                1 list: 500+ hits/day & rising


                      http://list.ly/list/Um-old-hindi-evergreen-songs

                      Crowd-validated content drives organic SEO

                      Be useful




Thursday, 4 October, 12
Amplification
                EBook - Danny Iny                                         Blog Roll - Tonner Doll
                          http://list.ly/list/15x-naked-                           http://list.ly/list/1Sn-best-
                          marketing-resource-list                                  doll-blogs-fashion-
                                                                                   collecting-photos




                                       http://blog.list.ly/2012/08/01/share-the-
                                          possible-enable-the-new-normal/

Thursday, 4 October, 12
Listly: Social Curation Mojo
                Brand, Publishers & Bloggers
                      Listly helps more people see, share & engage with your
                      content over a longer period of increase revenue, exposure
                      or engagement

                      Listly lets you rethink your content lifecycle and content
                      expecations.

                Consumers : Giving & Receiving Utility
                      How cool would it be if this was your list?

                      You too can make content worth sharing




Thursday, 4 October, 12
Lists Around Passions
                Hindi Songs List                                    Cendrine Marrouat - Tools
                      How to get 500 click/day                        Her Biggest Blog Post Ever
                          http://list.ly/list/Um-old-hindi-              http://www.creativeramblings.com/
                          evergreen-songs                                10-websites-free-images-blog/

                EBook Marketing Danny Iny                           12 Most - Customer Service
                      Go Naked - Ebook                                Hands down best customer
                                                                      feedback platform
                      21k view / 24 Embeds
                                                                         http://12most.com/2012/09/24/ways-
                          http://list.ly/go/naked                        to-use-listly-for-customer-feedback/

                Denise Wakeman                                      Lean Startup Tools & services
                      Ultimate List Post Tool                         75k views, 600+ curators
                          http://denisewakeman.com/online-            http://list.ly/list/9E-tools-and-
                          visibility/ultimate-tool-building-list-
                          post/                                       services-for-a-lean-startup?
                                                                      feature=search




Thursday, 4 October, 12
Lists Around Events
                GSummit                         ITSM
                      65,000 Views in 10 days    Crowdsourcing speakers

                      http://list.ly/people/     Call for Papers
                      gamificationco
                                                 http://www.sdi-e.com/
                      85k views todate           sdi-events/tomorrows-it-
                                                 service-future-today/

                                                The Nines
                                                 http://list.ly/people/
                                                 toddrhoades




Thursday, 4 October, 12
Lists for Organizing
                Guest Blog Posts                   http://www.tonnerdoll.com/
                                                   blog/doll-blogs/the-best-
                                                   doll-blogs-a-list-you-can-
                      Andy Crestodina              vote-on-and-add-to
                          http://list.ly/1XQ
                                               Lists of Books
                      Ric Dragon
                                               Lists of People
                          http://list.ly/1hp

                Blog Rolls
                      Tonner Doll




Thursday, 4 October, 12
Lists for Content
                Videos & Slides and Audio
                      Sound - #Soundof100
                          http://list.ly/list/1Fq-what-makes-you-happy-soundof100?
                          feature=search

                      Video - #45Conversations
                          http://list.ly/list/1OB-the-first-45conversations-g-hangouts-on-air?
                          feature=search

                      Slides - Best of Slideshare
                          http://list.ly/list/1kH-abhishek-shah?feature=mylist




Thursday, 4 October, 12
Connecting Locations
                Top Adelaide Tweeters                Top Doers North Ohio
                      http://list.ly/list/wW-your-    http://list.ly/list/nj-top-
                      favourite-adelaide-             doers-thats-people-who-
                      tweeters?feature=mylist         get-stuff-done-in-
                                                      northeast-ohio




Thursday, 4 October, 12
Fun Lists
                Reasons People LOVE and HATE Lists
                      http://list.ly/list/Vx-list-of-why-people-love-lists-why-people-
                      hate-lists?feature=search

                60 Second Dog Trick Videos
                      http://list.ly/list/1sF-bounty-60-sekunden-tricks?feature=

                Awkward Moments
                      http://list.ly/list/106-the-awkward-moment-when?
                      feature=mylist

                Paraprosdokians
                      http://list.ly/list/1k5-paraprosdokians



Thursday, 4 October, 12
What’s New
                oEmbed Support
                API
                Caching
                Simpler Embed Workflows
                      Simpler Wordpress Integration




Thursday, 4 October, 12
What’s Next?
                Premium Product
                      More Control
                      More Scale
                      More Insight



                Bulk Importing
                      Importing Pinboards
                      Importing via Delicious
                      Importing Lists eg via Twitter



                More Layouts
                      More publisher control
                      Filtering of content




Thursday, 4 October, 12

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Hecklers hangout

  • 1. #HecklersHangout Listly Thursday, 4 October, 12
  • 2. Lists Connect People to Passion We love Lists “List Posts” are top performing content on the web 30% of content are in a list format Why do we love Lists? They prove we are smart They make us smarter We skim lists It’s always a positive ROI - even for a bad list We only see lists on topics that we love. Thursday, 4 October, 12
  • 3. Content: Ramp trumps Decay Spiked Launch + Long Tail We accept and expect this So we create more content We perpetuate the myth Views Classic post: “Peak & Decay” content lifecylce Time Thursday, 4 October, 12
  • 4. Content: Ramp trumps Decay Spiked Launch + Long Tail Content Should Mature We accept and expect this Declining Views is flawed So we create more content Focus on utility We perpetuate the myth Involve people Views Classic post: “Peak & Decay” content lifecylce Listly: “Launch & Ramp” content lifecycle Time Thursday, 4 October, 12
  • 5. Organic Crowd Validated SEO 1 list: 500+ hits/day & rising http://list.ly/list/Um-old-hindi-evergreen-songs Crowd-validated content drives organic SEO Be useful Thursday, 4 October, 12
  • 6. Amplification EBook - Danny Iny Blog Roll - Tonner Doll http://list.ly/list/15x-naked- http://list.ly/list/1Sn-best- marketing-resource-list doll-blogs-fashion- collecting-photos http://blog.list.ly/2012/08/01/share-the- possible-enable-the-new-normal/ Thursday, 4 October, 12
  • 7. Listly: Social Curation Mojo Brand, Publishers & Bloggers Listly helps more people see, share & engage with your content over a longer period of increase revenue, exposure or engagement Listly lets you rethink your content lifecycle and content expecations. Consumers : Giving & Receiving Utility How cool would it be if this was your list? You too can make content worth sharing Thursday, 4 October, 12
  • 8. Lists Around Passions Hindi Songs List Cendrine Marrouat - Tools How to get 500 click/day Her Biggest Blog Post Ever http://list.ly/list/Um-old-hindi- http://www.creativeramblings.com/ evergreen-songs 10-websites-free-images-blog/ EBook Marketing Danny Iny 12 Most - Customer Service Go Naked - Ebook Hands down best customer feedback platform 21k view / 24 Embeds http://12most.com/2012/09/24/ways- http://list.ly/go/naked to-use-listly-for-customer-feedback/ Denise Wakeman Lean Startup Tools & services Ultimate List Post Tool 75k views, 600+ curators http://denisewakeman.com/online- http://list.ly/list/9E-tools-and- visibility/ultimate-tool-building-list- post/ services-for-a-lean-startup? feature=search Thursday, 4 October, 12
  • 9. Lists Around Events GSummit ITSM 65,000 Views in 10 days Crowdsourcing speakers http://list.ly/people/ Call for Papers gamificationco http://www.sdi-e.com/ 85k views todate sdi-events/tomorrows-it- service-future-today/ The Nines http://list.ly/people/ toddrhoades Thursday, 4 October, 12
  • 10. Lists for Organizing Guest Blog Posts http://www.tonnerdoll.com/ blog/doll-blogs/the-best- doll-blogs-a-list-you-can- Andy Crestodina vote-on-and-add-to http://list.ly/1XQ Lists of Books Ric Dragon Lists of People http://list.ly/1hp Blog Rolls Tonner Doll Thursday, 4 October, 12
  • 11. Lists for Content Videos & Slides and Audio Sound - #Soundof100 http://list.ly/list/1Fq-what-makes-you-happy-soundof100? feature=search Video - #45Conversations http://list.ly/list/1OB-the-first-45conversations-g-hangouts-on-air? feature=search Slides - Best of Slideshare http://list.ly/list/1kH-abhishek-shah?feature=mylist Thursday, 4 October, 12
  • 12. Connecting Locations Top Adelaide Tweeters Top Doers North Ohio http://list.ly/list/wW-your- http://list.ly/list/nj-top- favourite-adelaide- doers-thats-people-who- tweeters?feature=mylist get-stuff-done-in- northeast-ohio Thursday, 4 October, 12
  • 13. Fun Lists Reasons People LOVE and HATE Lists http://list.ly/list/Vx-list-of-why-people-love-lists-why-people- hate-lists?feature=search 60 Second Dog Trick Videos http://list.ly/list/1sF-bounty-60-sekunden-tricks?feature= Awkward Moments http://list.ly/list/106-the-awkward-moment-when? feature=mylist Paraprosdokians http://list.ly/list/1k5-paraprosdokians Thursday, 4 October, 12
  • 14. What’s New oEmbed Support API Caching Simpler Embed Workflows Simpler Wordpress Integration Thursday, 4 October, 12
  • 15. What’s Next? Premium Product More Control More Scale More Insight Bulk Importing Importing Pinboards Importing via Delicious Importing Lists eg via Twitter More Layouts More publisher control Filtering of content Thursday, 4 October, 12