Summary of my views of the next generation (v2.0) business model for sports which has a greater focus on the sports participant, fan and consumer & the controlled, bought and earned media.

1. Business model for Sports v2.0 Understanding Control, Bought and Earned Media across Sports Participants, Fans and Consumers Nick Gonios September 2009 nick@sportssymposia.comwww.sportssymposia.com

2. The term ‘sport’ means different things to different people…. ‘we’re passionate sports fans!’ Casual sports – ‘come on dad!’ http://www.flickr.com/photos/wasteofspace/2520425039/ Local sports participation – ‘in the scrum go!’ http://www.flickr.com/photos/10909491@N06/2326547659/

3. Yet to some people, sport is this...

4. …and had local affinity and passion

5. Then came the ‘one size fits all’ media TV, Radio and newspapers creating the current business model of sport

6. Business model for Sport v1.0is relatively simple… Step 1. Control (Make) content (professional/elite sports sports leagues – based on theatre, emotion and tribes) Step 2. Buy the right to this content (gain ‘attention’ against this controlled content – typically called ‘sports sponsorship’) Companies looking to generateunique brand association Packaged and Controlledcontent is the media

7. …but has lost the value of participation of sport! Mass Marketsports consumption is commercially driven SportsAudience Millions of viewers per team National (Elite) Leagues(e.g. AFL National League) 10,000’s of viewers & supporters per team (local media coverage) Tier 2/3 Leagues(e.g. State level and regional level) 1000’s of supporters per team(some local media coverage) Local Metro Leagues(e.g. suburban club leagues) Junior Leagues(e.g. suburban juniors) 10-100’s of supporters per team (effectively no media coverage) Leagues or CompsParticipants Mass Sports Participation is Govt subsidied

8. It’s simplethis model is notsustainable!

9. Why?

10. It’s driven by…

11. Consumption of ‘stuff’

12. and withsports mediaconversationshaving beencontrolled…

13. …the sports evolution has begun

14. 10seperationbetween sports leagues, clubs and players & sports fans and consumers is now leaguebrandpassion clubcommunityengagement playeraffinity

15. the new sport characteristicsPEOPLE 2 PEOPLE TRANSPARENT PASSION AUTHENTIC SUSTAINABLE

16. Business model for Sport v2.0driving sustainability sports media/services Influencers Participant communityengagement Consumer Fan Made Bought Earned Influencers

17. Some examples ofthe evolutionin sports social dynamics

18. Lance Armstrong building community withdirect fan engagement

19. Adidas All Blacks Rugby ‘in stadium’ fan engagement

20. community sports participantdriven online media & sponsorship services

21. communities creating their own competitive social sports leagues

23. for some this is all a threat for some it’s a HUGE opportunity!

24. what position are you going to take?

25. Opportunities to better engage with your sports fan, consumers and participants and generate new revenues OR a slow extinction?

26. To discuss these challenges issues and opportunities, contact me: Nick Gonios nick@sportssymposia.comwww.sportssymposia.comtwitter: @nickgoniosskype: nickgonios