A PPT covering the general background on Google their lust for more revenue, changes in the search algo and then why G+ is a fail, The original Google Docs ppt is here: http://bit.ly/OdnNt8

1. Google+ & SEO
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

2. Nick Garner
He looks after Search Engine Optimisation, Pay Per Click for the
UK, Social Media Optimisation, Refer a Friend, and some parts of
Unibet's conversion optimisation activities.
He is a recognised expert in SEO and social media within the
iGaming industry with a long track record of commercial
successes.
An internet marketing veteran, Nick has been architecting and
building marketing strategies for the 13 years. He puts his
commercial successes down to a practical understanding of
internet related technology, human behaviour and the commercial
drivers on the internet
Nick is a family man and competitive international sportsman
based just outside London.
Nick Garner. Global Head of Search, Unibet
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

3. Google's share isn't growing much
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

4. But it's revenues are...
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

5. Information / Commercial Internet
Mix in commercial with
$15.62 per person per year in the UK* information as much as
possible
Rank (fairly) Rank (fairly) hard
easy
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

6. Conclusion
$15.62 per person per quarter in the UK*
Google is becoming an ads engine, mining data about you to be the perfect middleman
For more of this thinking see seobook.com
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

7. Signals are changing
OLD: Look for algo weaknesses NEW: Look for 'human patterns'
and exploit them > SEO in ranking sites, socially engineer
them > Online PR
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

8. What G+ promises
More:
•Reach in search
•Direct traffic
•Engagement
•Conversions without adwords
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

9. SEO & G+
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

10. He says it's (kind of) connected
"When someone recommends something, that's a pretty
good indicator of quality, we are strongly looking at using
this in our rankings." said Matt Cutts, Google's principal
engineer for search.
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

11. Core idea: Circles > Reach
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

12. Core idea: Circles > Reach

13. Not Logged in
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

14. Logged in > because I follow Unibet...
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

15. G+: Connecting the network
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

16. +1's anyone?
It's the 'quality' of the network, mate.
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

17. Social (& G+) & SEO
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

18. How does the cycle work?
Share Socially
Create share Earn the social
worthy content rankings boost
Win natural
More searchers
Extend your links from the
biased to seeing
reach value of the
your stuff
content
Earn more
Amplify
social
network reach
followers
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

19. Memes
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

20. Start with great content
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

21. Start with Great Content
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

22. Add a little PR outreach
http://techcrunch.com/2012/03/06/dollar-shave-club/
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

23. Spread across social networks
http://www.facebook.com/DollarShaveClub
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

24. Spread across social networks
https://twitter.com/#!/dollarshaveclub
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

25. Spread across social networks
http://www.youtube.com/watch?v=ZUG9qYTJMsI
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

26. Rank in personalized search
https://www.google.com/search?q=shave (while logged in to my account)
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

27. Earn links like crazy
The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links from
high authority domains in just a few days.
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

28. Win the Internet
Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

29. A great case study for SEO
If DSC had integrated SEO into their viral and social marketing plan, they likely could have
Nick Garner | rankings across search terms that would continue to send them traffic long after the
earned Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

30. Unibet Memes
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

31. Meme: Villas-Boas
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

32. What next for Villas-Boas?
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

33. What next for Villas-Boas?
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

34. Links & brand awareness
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

35. Resource
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

36. What resource is needed?
The right person:
• Journalist / blog owner
o Has their own blog/site (ideally)
o Not too hung up on being 'newsey'
o A bit technical
• Personality
o Creative
o Funny!
o Inquisitive
o Persuasive
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

37. James Our G+/Online PR guy
o Southampton Solent BA
(Hons) Journalism
o Independent On Sunday
o Sevenoaks Chronicle
o Goal.com
o Five Year Plan fanzine
o Stand up comedy
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012

38. Final thoughts for Google+
• It's time to shift our footprint from
exploiting the algo's weaknesses, to
engineering human behaviour and
harvesting the right signals i.e. Online
PR with and SEO backdrop > G+
• For me its an either way bet
• G+ Win: we are early adopters and
we out pace competitors
• G+ Fail: we use this content and
engagement on other social
channels anyway
Nick Garner | Unibet | PRmoment SEO: The impact of PR and Google+ on search 2012