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Designing Content                                      to Improve Learning




       Nick@sealworks.com
       Twitter.com/NickFloro
Understand Design
Itʼs about
communication and
problem solving.
Design is how it works.
WARNING
The following screens are not pretty
 and may cause adverse reactions.
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
How do you fix it?
Designing Learning #eldc2011
7 Questions to Define the Project
                                              What is the budget?
What is the goal?
                              What are the learning objectives?
    Does the content exist?


What is the timetable?


    Who is the audience and
    how will they use it?


 Current technology or
 solution in place?
Web
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Pixels & Aspect Ratio
Selecting a Size              Android Xoom
                              1280 x 720

                                       HTC Incredible
   iPad                                800 x 480
   1024 x 768


                   iPhone 4
                   960 x                         Droid
                                                 854 x 480
                              iPhone
                              480 x 320
Web   App
Web App
JAVASCRIPT   JQuery

     HTML 5
 CSS3        AJAX
Process




Discover   Define    Design   Develop   Deliver
Designing Learning #eldc2011
Sketches
Wireframes
www.balsamiq.com
Sketchy & iMockUps
http://www.teehanlax.com/blog/2010/06/14/iphone-gui-psd-v4/
Pulse for iOS
Wireframes
Design
         • Focus on audience

         • Content is key
         • Transparent interface
Designing Learning #eldc2011
Text
1. Create Text
       2. Make a selection
       3. Invert select
       4. Save alpha channel




Text
       5. Deselect
       6. Load Alpha Channel
       7. Load Color
       8. Offset
       9. Apply Blur
       10. Reposition
       11. Save
       12. If the copy changed,
          start over
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
How should we

 Design?
Focus on the

Audience
Content
     is the key
Transparent
              3
   Interface
Designing Learning #eldc2011
• Inherently interesting content
Typography
             • Multilevel readership that
               encourages scanning
             • Headlines that make me want
               to know more

             • Subheads that complete
               the story
             • Intriguing captions

             • Well-built text
             – Alex White, Thinking in Type
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Layout & Grid
                “Information presented with
                clear and logically set out titles,
                subtitles, texts, illustrations, and
                captions will not only be read
                more quickly and easily but
                the information will also be
                better understood and
                retained in memory. This is a
                scientifically proved fact and the
                designer should bear it in mind
                constantly.”

                Josef Müller-Brockman,
                Grid systems in graphic design
Navigation




                             Banner


Secondary
Nav if needed




                             Content



Flash
Image
Designing Learning #eldc2011
Navigation




                             Banner


Secondary
Nav if needed




                             Content



Flash
Image
Technology
             • HTML

             • CSS
             • Javascript

             • AJAX
             • Flash
Just for Me
Younique - Mini Campaign
Just for Me      • Younique - Mini Campaign
                   • 95% buyers customized the vehicle
                   • 50% name the car


                 • Starbucks - Customize
                   your cup
                   • 19,000 ways to order your coffee


                 • Car Industry
                   • 1995 - 910 cars
                   • 2003 - 1314 cars
Customize Your Cup
Just for Me   • Younique - Mini Campaign
                • 95% buyers customized the vehicle
                • 50% name the car


              • Starbucks - Customize
                your cup
                • 19,000 ways to order your coffee


              • Car Industry
                • 1995 - 910 cars
                • 2003 - 1314 cars
Designing Learning #eldc2011
Design: Keep it Simple
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Keep it Simple
Every click should meet userʼs
 expectations and lead them
        toward a goal.
Remember
User Goals   Users typically come to a site
             with a goal in mind
Remember
User Goals   Users typically come to a site
             with a goal in mind
Emulating common GUI elements
        increase usability
Avoid
Unnecessary
Intro         • Always offer users easy
                access to content
              • Bookmark location for quick
                return to content
Improve Usability
Avoid
                      Remove Older Technology
Unnecessary
Intro         • Always offer users easy
                     Links to Materials
                access to content
                      Adding Quiz Module
              • Bookmark location for quick
                return to content
Avoid
Unnecessary
Intro         • Always offer users easy
                access to content
              • Bookmark location for quick
                return to content
Designing Learning #eldc2011
How do we find something
   on the web today?
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
mashup
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
http://www.marumushi.com/apps/newsmap/
              newsmap.cfm
Everyone Creates/Publishes Content

                            Pictures

    Blog

                                                      Video




                                                              Audio




                                                       3D Models




                                                       ePortfolios


           Micro-blogging

                                           Course Management System




                            Multiplayer Environment
Provide
Logical
Navigation   • Always offer users easy
               access to content
             • Bookmark location for quick
               return to content
Provide
Logical
Navigation   • Keep navigation structures
               visible
Provide
Logical
Navigation   •   Support back button
                 navigation
Design for
Consistency   •   Consistency in user interface
                  is the best way to improve
                  your site's performance
Target Low-
Bandwidth
Users         •   Smaller the download, the
                  better
              •   Initial screen download
                  should be no more than
                  100k, including all
                  macromedia flash files, html
                  and images
              •   Reducing download time
              •   Flash - use the Load Movie
                  action only when the user
                  specifically requests a file
Design for
Accessibility   •   make your content available
                    to all users, including those
                    with disabilities (508)
                •   highly descriptive Alternate
                    Tags allow your content to be
                    interpreted
Design for Flexibility
Design for
Accessibility   •   make your content available
                    to all users, including those
                    with disabilities
                •   highly descriptive Alternate
                    Tags allow your content to be
                    interpreted
Design for
Accessibility   •   make your content available
                    to all users, including those
                    with disabilities
                •   highly descriptive Alternate
                    Tags allow your content to be
                    interpreted
Testing for Usability
Test for
Usability
            •   Have someone with fresh
                eyes test drive your site to
                make sure it accomplishes
                both user goals and site
                goals
            •   Survey
Test for
Usability   •   Test on Windows 7,
                Vista, XP
                  • Internet Explorer 6.x, 7, 8, 9
                  • Firefox 3+


            •   Test on OS X
                  − Safari 4+
                  − Firefox 3+
Test for
Usability
            •   Re-test the site each time
                you make even small
                changes
Quality Assurance:
   Test Cases
Another example...
Designing Learning #eldc2011
Scaling
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Wireframes
Designing the Possibilities
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
The New Look
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Collaboration
Designing Learning #eldc2011
Designing Learning #eldc2011
Sneak Peak
in development - don’t tell anyone
Designing Learning #eldc2011
Capture & Analyze
Using CoverFlow view and Preview of Graphics
Design Scrapbook: iPhoto | LittleSnapper
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Designing Learning #eldc2011
Design
Engineering
              • Workflow

              • Flexibility

              • Learning Objects

              • Re-expression

              • Experiment
Managing
Expectations   • Communication
                 • Review goals prior

                 • What works
                 • What doesn’t work

                 • Final Goal
Resources
Games
        1. Play


        2. Watch others play


        3. Experiment
Designing Learning #eldc2011
Designing Learning #eldc2011
Resources
            • Designing Interactions
               • Bill Moggridge
Resources
            • Designing the Obvious:
              A Common Sense Approach to Web
              Application Design
               • Robert Hoekman Jr.
howconference.com
CSS3 for Web Designers
Dan Cederholm | A Book Apart
Resources   • A Whole New Mind: Moving from the
              Information Age to the Conceptual
              Age
               • Daniel Pink
www.manager-tools.com
Podcasts
www.businessweek.com
www.istockphoto.com
www.thinkvitamin.com
www.smashingmagazine.com
Nancy Durate   Garr Reynolds
www.presentationzen.com
www.balsamiq.com
www.silverback.com
Screencasts 101 Mini-Session



              www.jingproject.com
www.twitter.com
http://www.37signals.com/svn/
www.launchcycle.com
Download the Presentation at:
http://www.slideshare.net/nickfloro
Thank You



            Nick Floro
            nick@sealworks.com
            twitter.com/NickFloro

            Download the Presentation at:
            http://www.slideshare.net/nickfloro

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