User Experience Utopia (Ad Club Seattle)
As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work. Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises. Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBM…whew, hold on, just catching our breath…Microsoft, PBS, Peet's Coffee and others. We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.
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User Experience Utopia (Ad Club Seattle)
- 1. User Experience Utopia Nick Finck, September 15, 2009 Use #uxutopia when commenting on twitter Ad Club Seattle
- 2. ? Who the f#@k is this dude? Ad Club Seattle
- 3. Nick Finck • Principle & Director of User Experience at Blue Flavor • Based in Seattle, Washington • Over 13 years of experience working in the web field • Projects: Adobe, Cisco, CitiBank, Converse, FDIC, HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee • Former publisher of Digital Web Magazine Ad Club Seattle
- 4. ? What makes a good user experience? Ad Club Seattle
- 5. Facets of the User Experience Peter Morville, Semantic Studios, June 21st, 2004
- 6. Usable WellsFargo.com WaMu.com
- 7. Usable WellsFargo.com WaMu.com
- 8. Usable WellsFargo.com WaMu.com
- 9. Usable WellsFargo.com WaMu.com
- 10. Findable Wikipedia.org search Target.com help search
- 11. Credible BestBuy.com Frys.com
- 12. Accessible Safeway.com Costco.com Target Settles Accessibility Lawsuit for $6 Million
- 13. Accessible Safeway.com Costco.com $6 Million loss Target Settles Accessibility Lawsuit for $6 Million
- 14. Desirable Apple Google iPhone Android AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
- 15. Desirable Apple Google iPhone Android 5% of SmartPhone Market Share 50% of SmartPhone Web Traffic 72% customer sat AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
- 16. Desirable Apple Google iPhone Android 5% of SmartPhone SmartPhone Market Market Share Share TBD 50% of SmartPhone 5% of SmartPhone Web Traffic Web Traffic 72% customer sat customer sat TBD AdMob Mobile Metrics, February 2009 Ben de Castella, Next Level Ideas, April 12th, 2009
- 19. Valuable Macys.com Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009.
- 20. Valuable Macys.com $300 Million increase in sales Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009.
- 21. ? Where are we headed? Ad Club Seattle
- 22. Interface & Devices Innovation Ad Club Seattle
- 23. Ad Club Seattle
- 24. Device Independent 97bottles.com yelp.com website website iPhone website Mobile website iPhone App
- 25. Innovation Pedometer Nike+
- 26. Ad Club Seattle
- 27. Ad Club Seattle
- 28. Ad Club Seattle
- 29. Ad Club Seattle
- 32. Photo courtesy of Microsoft
- 33. Photo courtesy of Microsoft
- 34. Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
- 35. ? What milestones must we pass? Ad Club Seattle
- 36. We need to fail more Ad Club Seattle
- 37. Failure is not falling down, failure is not getting up. Ad Club Seattle
- 38. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times Ad Club Seattle
- 39. Coming together Ad Club Seattle
- 40. It is not about us, it is about the users! Ad Club Seattle
- 41. Photo by Dirk Borchers http://www.flickr.com/photos/dirkborchers/495659224/
- 42. Photo by Jenny Morros http://www.flickr.com/photos/13799732@N08/1411680967/
- 43. Photo by Rion Nakaya http://www.flickr.com/photos/rion/47437262/
- 44. Building a future Ad Club Seattle
- 45. Education The Information Architecture Institute
- 46. Mentor program Ad Club Seattle
- 47. ...and Books!
- 48. Thank you! Ad Club Seattle
- 49. Thank you! Remember, comment on twitter with #uxutopia Ad Club Seattle
- 50. ? Questions? Ad Club Seattle
- 51. User Experience Utopia Nick Finck nick@blueflavor.com Blue Flavor - http://blueflavor.com Personal - http://nickfinck.com Ad Club Seattle