Balancing the life of a professional on social media representing your personal self and business.

1. personal and professional
http://flic.kr/p/6h5b29 Social Media

2. @nickdenardis

3. Nick DeNardis
Associate Director of Web Communications
Wayne State University
http://wayne.edu/
Host of EDU Checkup
http://educheckup.com/
Curator of EDU Snippits
http://edusnippits.com/

5. Why does this matter?

10. https://www.facebook.com/Twogirlsandapuppy

11. Social Network
Quiz

26. Personal Professionalism
Social Media

27. Real World Rules
Still Apply

28. In a Shorts-and-
Sneakers World, Keep It
Business Casual

29. https://twitter.com/mherek/status/278228955310473216

30. Beware the Bubble

31. http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html

32. Use Careful Privacy
Settings, But Don't
Count on Them

33. http://www.huffingtonpost.com/2013/01/22/melissa-cairns-ohio-teach_n_2529166.html

34. Boss-Bashing Is Bad

35. http://newyork.cbslocal.com/2010/08/20/teacher-fired-for-ripping-students-blames-facebook/

36. Credibility Counts

38. Mind Your Manners

41. Politics Can Backfire

42. Avoid the Over-Share

43. http://www.bitrebels.com/social/twitter-psychology-the-nitty-gritty-scoop-infographic/

44. http://bufferapp.com/

45. Your Online Reputation
Is Your Reputation

46. http://klout.com/

47. Personal Business
Social Media

49. http://mashable.com/2010/06/15/gatorade-social-media-mission-control/

50. Establish Goals

51. Write down
Specific business
Goals and
Objectives

53. Use YouTube to grow
my business.

54. Get 15 new leads
through Facebook in
April, 2013.

55. Listen

57. “social media firehose”

58. http://google.com/reader

59. Build

60. http://wordpress.com/ http://tumblr.com/

63. Choose your channels

65. Email is not dead.

66. http://mailchimp.com/

67. Participation

68. #backchannel

70. Timeliness and
Frequency

71. http://new.burgieweb.com/best-time-of-day-to-post-on-social-media/

73. Transparency

74. http://blogs.wayne.edu/web/2011/08/16/social-media-butterfingers/

76. Tracking Progress

77. http://bitly.com/

78. http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867

79. http://google.com/analytics

80. Moving Target

82. Thank You
@nickdenardis
nick.denardis@gmail.com
slideshare.net/nickdenardis