![AT&T and Apple iPhone In mid-December 2006, [Jobs] showed off the iPhone's brilliant screen, its powerful Web browser, its engaging user interface. [AT&T’s Stan] Sigman, a taciturn Texan steeped in the conservative engineering traditions that permeate America's big phone companies, was uncharacteristically effusive, calling the iPhone "the best device I have ever seen."](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. Confidentiality: Putting the Hurt on Consumers
- 2. AT&T and Apple iPhone In mid-December 2006, [Jobs] showed off the iPhone's brilliant screen, its powerful Web browser, its engaging user interface. [AT&T’s Stan] Sigman, a taciturn Texan steeped in the conservative engineering traditions that permeate America's big phone companies, was uncharacteristically effusive, calling the iPhone "the best device I have ever seen."
- 3. What’s the Deal? We don’t know! Device exclusives typically end after 12 months AT&T’s deal with Apple Penned in 2006 Still ongoing Terms kept confidential
- 4. Why Does it Matter? Lack of information in the marketplace Those wanting iPhone but not AT&T are locked in to two-year agreements No one knows when AT&T will lose its exclusivity http://www.youtube.com/watch?v=LsyTAq2ny9Y Early Termination Fee of $175 for terminating AT&T early
- 5. Is Today the Day? Insiders report that today AT&T loses iPhone exclusivity Media Event today! [1:00 p.m. EST] http://theappleblog.com/live/ http://twitter.com/theappleblog