1. What is circular economy?

2. CradlePeople - joining minds for a
positive footprint
We have set the audacious goal to make Denmark
the first country to have zero impact on the
environment and to be a circular economy

3. The Linear Economy

4. The Circular Economy

5. Closing the loop for citizens

6. Closing the loop for waste

7. Closing the loop for the industry

8. Global Rises in Prices

9. It’s all ressources!
including cotton, food, water, …

10. Why does “the old” system not work?

11. In 2011 there was produced 1,6
billion phones for the EU market
with only 0,7 billion inhabitants!
Image courtesy of Chris Jordan

12. The Hidden Ressource
Consumption
• T-shirt 3,2 kg + 2700 liters of water
• Cell Phone 26 kg
• Flat Screen TV 2614 kg

13. ”Doesn’t help being less bad”
Michael Braungart

14. • Down-cycle?
• Re-cycle?
• Up-cycle?

15. • Down-cycle
• Re-cycle
• Up-cycle

16. Biological cycle
Technical cycle

17. Focus Areas
1. Production Design
2. Business Models
3. System Building
4. Sectorial cooperation

18. Production Design
• Ressource Optimiced Production
• Choice of Materials
• Qualitative Design
• Design for seperation

19. Biological cycle

20. Technical cycle

21. Technical cycle

22. Business Models
• From product to service
• From Consumer to User
• Leasing, Rental and borrowing
• Experience Economy
• Performance Contracts
• Intelligent demand

23. Technical cycle

24. Biological cycle
Technical cycle

25. Biological cycle
Technical cycle

26. System Building
• Effective repairs
• Collection and Recycling Systems
• Treatment systems
• Collection Technologies

30. Sectorial Cooperation
• Match Making
• Combine Production and infrastructure
• Cooperation on Collection Systems
• Industry Standardization
• Certifications

32. Find out more at
cradlepeople.dk