This document discusses consumers' motivations and actions when terminating their relationships with brands through email, Facebook, and Twitter. It explores why consumers end brand relationships, how they go about terminating these relationships, and the impact on consumers' intent to do business with brands in the future. The document finds that consumers most often terminate relationships when emails come too frequently, content becomes repetitive or boring over time, or content is irrelevant. Consumers generally prefer to simply unsubscribe from emails rather than marking them as spam. The document provides strategies for brands to handle relationship terminations respectfully.