this is the presentation I used during my talk last september 28, 2012 at the Customer Loyalty Conference

1. We Add Surprise To Every
Calendar

2. The Online Group Buying
Phenomenon

3. What is Group Buying?
Also known as collective buying, it offers products and services
at significantly reduced prices on the condition that a minimum
number of buyers would make the purchase.
-Wikipedia
What makes Social Commerce websites different?
The power of consumers to participate in product/service
feedback through reviews and virally share the information in
their networks

4. What are the elements of a
Group Buying Site

5. How much is bought online?
$145B or 4% of US Total Retail in 2009

6. What was bought online?
Source: US Census Bureau (covers non-retail channels only – catalog,
phone, internet)

7. Of the non-retail channels, how much
is bought online?
Non-retail
channels such
as Catalogs,
Phone sales…
are shifting to
e-Commerce

8. How social commerce is
shaping consumer behavior

9. • Buy goods without
having to “touch it”
• Use credit card or
Paypal instead of
cash
• Shopping for
Convenience

10. We believe that not all customers are
created equal
ABC Store

11. Deal Sites is a step away from
Loyalty and Advocacy!

12. What is the profile of a
“Daily Deals” Hunter?

13. Deal Hunters are…
1.Seeking value-for-money (a discount is a
MUST!)
2.Different Profile for each verticals (Daily
Deals, Retail and Travel)
3.Impulse buyers

14. How does Loyalty fits in the
big picture?

15. We make sure we understand what our
site visitors need and we deliver!
We SURPRISE &
DELIGHT our
Customers We LIVE Hungry
We CHAMPION
We make GREAT IDEAS
STRONG MOVES

16. How do we do understand our site
visitors and customers?
The biggest
advantage of
being in the social
commerce
industry is the
ability to TRACK
repeat/new
customers
instantly.

17. Taking a Closer Look at our
Loyal Customers

18. How to keep deal hunters
happy =)

19. Happy customers are paying
customers
• Fresh deals every day
• Value-for-money
• Easy payment system (credit card, paypal, OTC)
• Option for items to be delivered or picked-up
• After-sales services
What do we do about it?

20. Case Study

21. Case Study: Living Lokal