How Healthy Is Your Blog (2007)

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Case study and best practice guidelines for development of a blog based current awareness consumer health library new service. Presented at NSW Health Libraries Forum 2007.

Saúde e medicina Tecnologia Negócios

How healthy is your blog? by Nicky Hayward-Wright 8 November 2007 “ Focus on the User Environment: Techniques and Technologies” NSW Health Libraries Forum

Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design ,[object Object],[object Object],[object Object],[object Object]

strong colours white space meaningful images small chunks meaningful labels Tailored and Targeted Information

purposeful advertising Widgets avoid widget noise accessible comment features (1) easy subscription (2)

Content Selection Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accreditation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object]

Measuring Service Value ,[object Object],[object Object],[object Object],[object Object],Alzheimer’s News Alzheimer’s News

Lessons Learnt ,[object Object],[object Object],[object Object]

Is your blog… ,[object Object],[object Object],[object Object],[object Object]

[object Object],Nicky Hayward-Wright Coordinator Library & Information Service Alzheimer’s Australia NSW [email_address] © 5 November 2007

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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