this is a presentation i gave at the howzit MSN launch that looks at the MSN audience base and some interesting stats

2. Why howzit? MSN is about “whats going on today” We want to simplify a complicated world in an entertaining way.

3. So we ran a poll…how do you say “hello” in South African?

4. 4500+ respondents

5. From 4500+ respondent 46% say “howzit!” Followed by Heita (18%) & Sawubona (11%)

6. Who visits msn?

11. What interests our audience?

12. Local stuff…

13. News

14. Business

15. zalebs

16. FRESH!

18. New channels Moreusers local

19. One last bit of research…

20. Hotmail login page

21. Hotmail Inbox Pages

22. Hotmail sent email

23. Thank You