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%
              11                    39                         50



              7                          53                          40
Better   44

              8                 43                             49



              7                41                              52
Same



         47   10                     45                             45



W orse             25                              38                    37


         9
                   22                         35                    43



                        Less                            Same                  More
%
               69                  81                 74        17                          16                      24                            81

          40                  35                 41                                74                 65                 38                  35

          35             26             13                     11                           16                 12                       26

     25              16                 10                 5                            6                      16                   16

     24                  22             12                 10                               12                 14                       22

     21              16                     15                                62                 24            16                   16

    20                   22                 17                       30                     14                 12                       22

    17                   22             8                  7                            6                  6                            22

    17              11                  12                               36                 14             9                       11

    16              14                      19                 16                                24             18                 14

    15                   21             12                          24                                62                      71        21

7                   10                  11                               37             8                  5                       10
%
                    72                  88                  80       15                            11                     22                           37

               42                  37                  49                                 84                 72                39                                79

              38              27             10                  9                                 16                 11                                    49

          30                 21              9                   5                             6                          18             7

         23                   23             9                   9                             7                      9                  10

    17                        27             6                   5                             5                  6                                    41

    15                       22                  15                       28                   9                  7                          16

    14                   11                      12                                  65             19                9                           26

    13                   9                   8                                 41                  13             5                      10

    12                   12                       19                 16                                 29                19                 11

    12                       22                  13                       27                                 75                     83       16

4                        9                   9                                  48             5                  2                      5
30
                                                                                                                                                 %
               62                  67             62        20                       26                       28

          36                  31             24                        54                      52                 35                        53

          34                 26              22                        56             33                      29                           46

      30                 22              19                14                   17                      15                            31

     28                  22                  22                   35                 25                      23                      23

     27                  21              17                                      21                          24                      25
                                                           13

     24                 16               18                                     17                      15                      17
                                                                 28

 22                     18               18                                     15                       17                     13
                                                            17

 20                     18              11                                                39                           47        19
                                                            19

17                  13                  12                                  9                       7                            21
                                                           11

15                  8                   11                                  5                           12                  7
                                                       6

13                  12                  15                                      13                  10                          15
                                                            16
%




0   20   40   60   80
Japan
                                                Vietnam



USA          Australia

                                     Thailand
                         Singapore                  China
  Europe




           Korea
28   %


         17


        16


        13


    9


    7


    7


3
%
                      40




Yes              25


      84

            15




           10
No


      16
           10
62   %

               60


               59


          40


          38

     22


     20


    15

    14


3
83                                                                                Aware        Most liking
          78
                       70         69
                                            66            65
                                                                    60       60                      58
                                                                                          58
                                                                                                                   55




     33



                            12                                 11
                                       9                                 9                                    10
                   5                                                                                                    5
                                                      3                            2
                                                                                               0




                        ệ    ạ                                                            ườ   ố
                                            ậ
                                 Nước rửa       ườ
                   ộ                                                                                      ố
                                   chén                   ộ    ố
               ủ                 Sunlight       ề         ọ                         ấ
                                                                                                          ầ
                                                 ườ
Help line: Ms Phuong Anh
 •   (083) 5142584 ext 133
 •   0909 454 669
 •   anhnguyen@fta.com.vn

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[Research];[Vietnam consumer confidence & spending]

  • 1.
  • 2.
  • 3.
  • 4. % 11 39 50 7 53 40 Better 44 8 43 49 7 41 52 Same 47 10 45 45 W orse 25 38 37 9 22 35 43 Less Same More
  • 5. % 69 81 74 17 16 24 81 40 35 41 74 65 38 35 35 26 13 11 16 12 26 25 16 10 5 6 16 16 24 22 12 10 12 14 22 21 16 15 62 24 16 16 20 22 17 30 14 12 22 17 22 8 7 6 6 22 17 11 12 36 14 9 11 16 14 19 16 24 18 14 15 21 12 24 62 71 21 7 10 11 37 8 5 10
  • 6. % 72 88 80 15 11 22 37 42 37 49 84 72 39 79 38 27 10 9 16 11 49 30 21 9 5 6 18 7 23 23 9 9 7 9 10 17 27 6 5 5 6 41 15 22 15 28 9 7 16 14 11 12 65 19 9 26 13 9 8 41 13 5 10 12 12 19 16 29 19 11 12 22 13 27 75 83 16 4 9 9 48 5 2 5
  • 7. 30 % 62 67 62 20 26 28 36 31 24 54 52 35 53 34 26 22 56 33 29 46 30 22 19 14 17 15 31 28 22 22 35 25 23 23 27 21 17 21 24 25 13 24 16 18 17 15 17 28 22 18 18 15 17 13 17 20 18 11 39 47 19 19 17 13 12 9 7 21 11 15 8 11 5 12 7 6 13 12 15 13 10 15 16
  • 8. % 0 20 40 60 80
  • 9. Japan Vietnam USA Australia Thailand Singapore China Europe Korea
  • 10. 28 % 17 16 13 9 7 7 3
  • 11. % 40 Yes 25 84 15 10 No 16 10
  • 12. 62 % 60 59 40 38 22 20 15 14 3
  • 13. 83 Aware Most liking 78 70 69 66 65 60 60 58 58 55 33 12 11 9 9 10 5 5 3 2 0 ệ ạ ườ ố ậ Nước rửa ườ ộ ố chén ộ ố ủ Sunlight ề ọ ấ ầ ườ
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Help line: Ms Phuong Anh • (083) 5142584 ext 133 • 0909 454 669 • anhnguyen@fta.com.vn