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[Digital marketing];[social media]
1.
Social Media
+ Social Marketing For You and Your Organization Marc Ross @ 2ndSix
2.
3.
Why? What? Me?
4.
Result Content
5.
Conversation
6.
Career
7.
Community
8.
Customers
9.
Culture
10.
Chaotic
11.
Connections
12.
Confrontation
13.
Clutter
14.
Commerce
15.
Champion
16.
Numbers
17.
US Internet Users
‘ 09 = 220m US Social Network Users on Once a Month ‘ 08 = 79m ‘ 09 = 88m ‘ 13 = 115m
18.
Online Use Next
5 Years Teens = 21% increase
19.
Online Use Next
5 Years Adults = 50% increase
20.
Online Use Next
5 Years Ages 3-11 = 61% increase
21.
MySpace US =
76m Intl = 54m Total = 130m
22.
Facebook US =
52.5m Intl = 122.5m Total = 175m
23.
LinkedIn Total =
35m
24.
Bebo Total =
36m
25.
BlackPlanet Total =
10m
26.
Twitter Total =
7m
27.
28.
29.
30.
31.
Result
32.
33.
34.
35.
Action
36.
Offline Drives Online
= Online Drives Offline
37.
Participation Engagement
38.
Integration Addition Accumulation
39.
Communicate Communicate Communicate
Reinforce the Message
40.
Maximize Content
Event Audience Opportunity
41.
Learn Search
Hear Discover Understand Fail
42.
Ideas
43.
Content
44.
Conversation
45.
Customers
46.
Commerce Career
47.
Cool?
48.
Ideas
49.
Marc A. Ross
Principal 2ndSix [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross
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