Internal link building is important for search engine optimization because it helps search engines understand the structure and importance of pages on a website. A good internal linking structure involves categorizing pages, using consistent in-text links and breadcrumbs to clearly show the relationships between pages, and sculpting PageRank flow so that the most important "money pages" receive more links and rankings. The presenter recommends optimizing a website's internal linking by following information architecture best practices and examples from Wikipedia.
3. The next 20 min:
• What’s an internal linking structure?
• Why is it important to optimize?
• Most important strategies
• Take aways
4. What you’ll learn:
• Why website structures are important for
link building
• Why the wikipedia works so well
• How to improve your breadcrumbs for link
building
5. Why are links
important?
• They give you a ‘vote’ for your website.
• They tell something about the page it
points to
• Therefore search engines use them to value
pages on your site and determine ranking
6. What is
internal link building
• Website structure
• In text links
• Breadcrumbs
• PageRank Flow (and PageRank sculpting...)
• tags and more...
30. Why the wiki works
Consistent, contextual links, in text
with great relevance and external link
building that flows with relevance
throughout the whole website
32. Breadcrumbs
• Home > books > horror > Stephen King
• But think about this:
• Bookstore > Horror books > Stephen King
33. Where are you?
• And how do you know?
• It’s an extra relevant link to each page,
based on importance
• It increases the spiderability for your
website
34. WordPress Users?
• SEO Smart links
http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
• Internal Link Building
http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal-
link-building/
36. Take aways
• A good website structure is important
• Categorize your pages
• Be consistent with keywords
• In-text-linking is the best (remember the
wikipedia)
• Focus on Moneypages