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Internal link building
Roy Huiskes
sr. SEO Consultant
The next 20 min:

• What’s an internal linking structure?
• Why is it important to optimize?
• Most important strategies
• Take aways
What you’ll learn:

• Why website structures are important for
  link building
• Why the wikipedia works so well
• How to improve your breadcrumbs for link
  building
Why are links
         important?
• They give you a ‘vote’ for your website.
• They tell something about the page it
  points to
• Therefore search engines use them to value
  pages on your site and determine ranking
What is
  internal link building
• Website structure
• In text links
• Breadcrumbs
• PageRank Flow (and PageRank sculpting...)
• tags and more...
Why?
Your linklove should flow to the pages which
are most important for your money flow!
Information
         Architecture

• First for users
• Keep the search engines in mind for
  accessibility and spiderability
So, give the right
       directions!
Focus
Size does
matter!
Dont’ forget:
it’s about the
money pages!
An Example
A4uexpolinkingstructure 1224068989580452-8
Main


Secondary
Main



Secondary   Great content!
A4uexpolinkingstructure 1224068989580452-8
Siloing
What? and why!


Contextual value in
 content and links
A4uexpolinkingstructure 1224068989580452-8
A4uexpolinkingstructure 1224068989580452-8
A4uexpolinkingstructure 1224068989580452-8
PageRank Sculpting
Control PageRank flow
How?

• Nofollow (hipster)
• Javascript Links (old school)
• Robots.txt (kinda stupid)
• Noindex, Nofollow Meta information
  (more advanced and works great)
The General Idea:

 Don’t send linklove
to pages that do not
 deserve or need it
Got some spare time?


• Go! see what it can do for you
• But rather spend more time on developing
  a great website structure
Beware!

• Duplicate Content
• Print pages
• Canonical Issues
In text linking
Why the wiki works

Consistent, contextual links, in text
with great relevance and external link
 building that flows with relevance
       throughout the whole website
Breadcrumbs
Breadcrumbs

• Home > books > horror > Stephen King
• But think about this:
• Bookstore > Horror books > Stephen King
Where are you?

• And how do you know?
• It’s an extra relevant link to each page,
  based on importance
• It increases the spiderability for your
  website
WordPress Users?

• SEO Smart links
  http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links


• Internal Link Building
  http://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal-
  link-building/
WordPress Users?

• Yoast Breadcrumbs
• Yoast Meta Robots
• Yoast RSS Footer
• http://yoast.com/wordpress
Take aways
• A good website structure is important
• Categorize your pages
• Be consistent with keywords
• In-text-linking is the best (remember the
  wikipedia)
• Focus on Moneypages
Questions!
Get in contact!

http://www.onetomarket.com
http://twitter.com/chapter42
http://www.royhuiskes.com
roy@onetomarket.nl

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