Google App Engine & Compute Engine for Startups

1. Ngon Pham
phamhuungon@gmail.com
Google AppEngine & Compute
Engine for Startups

2. Content
●Google Cloud History
●Why Google Cloud?
●Case Study
●Monetization
●Review

3. Google Cloud History
Application as a Service: Gmail, Google Docs
(2004)
Platform as a Service: AppEngine (4/2008)
Infrastructure as a Service: Compute Engine
(6/2012)

4. Why Google Cloud?
Self-Hosted AppEngine Compute
Engine
Free Quota No Yes No
Initial Setup Slow Immediately Immediately
Management
Console
No Yes Yes
Development
utilities
No Yes No
Scalibility Manual Auto Manual
Deployment Manual Auto Manual

5. Google Plugin for IDEs
Eclipse + Google Plugin for Eclipse

6. Management Console
AppEngine Console

7. Case Study
●Product: SkyDoor News
●Platform: AppEngine
●Language: Python
●Time: Early 2009
●Experience
●Fast development: 3 days
●Auto scaling: No need to care about DB, web servers
●Free Quota could handle 40k visits/day until Google changed policy
in Nov 2011

8. Case Study

9. Monetization
Google Adsense (Vietnam market)
●CPC: $0.04 - $0.08
●Page RPM: $0.2 - $0.4
Google Admob (Mobile apps)
Local ad networks
●Admicro, VietAd, Ambient, NovaAds…

10. Review
GOOGLE APP ENGINE
Pros
●Fast Development
●No initial cost
●Tight integration with Google APIs
●World-class infrastructure
Cons
●Vendor Lock-in

11. Review
GOOGLE COMPUTE ENGINE
Cons
●Too new
●Expensive, compared to AWS
●Servers only in US & Europe
Pros
●Currently offer $2000 credit for startups :)

12. Q & A