In March, 2008, my group was assigned to do the marketing strategy for a small retailer in Vietnam (called Fivimart) to again the leaders in retailing industry such as Wal-Mart, Tesco, Metro…when they come to Vietnam in 2009. The purpose of my collection is just for every people in my group understand the model & the strong points of those gains retailers but not for the up-to-date statistic numbers.

1. Summary of Wal-Mart & Tesco March, 2008 Marketing strategy Group: 6 – MBM7 Prepared by Pham Tuan Ngoc

8. Wal-Mart, The price leader Dimensions Wal-Mart Tesco

11. Market position Dimensions Wal-Mart Tesco