2. Campaign: An educational video webinar.
Promotion: Glenn Zabal, Director of Marketing for PropertyMinder, says that, in addition
to sending an email to the company’s 21,000 contacts, he set up a Google Adwords
campaign to heighten visibility and promoted the campaign on the company blog, client
toolkit, and Facebook Page.
Results: Several sales, increased leads & brand awareness with 293 new fans.
3. Campaign: A free, downloadable trial of one of their products.
Promotion: Sent out email to 42,800 contacts, had the offer shared and forwarded by
schools, business, government agencies and posted about it on the Facebook Page.
Results: Jumped from 3 Likes on 6/1 to 181 fans on 6/29. +2000 email subscribers and
lead reach. 10 times as many total leads
4. Campaign: Matching each Like with a $1 in donations.
Promotion: Sent email to 2,200 contacts and tweeted about campaign.
Results: The Union Settlement Association raised $570 and increased awareness with
570 new fans.
5. Campaign: Matching each Like with a $1 in donations, driving awareness of other
fundraisers just by having a fun reason to Like the Page.
Promotion: Sent email to 2,400 contacts, held a car wash to further promote
fundraiser.
Results: Roe Motors donated $150 to the Relay for Life and provided easy way for
fans to donate, which earned a total of $650 in donations from Facebook. Overall,
surpassed the goal of $10,000 donated by raising $11,142 & got 150 new
Facebook fans
6. Promotion: Facebook Ads, email to 4,000 contacts, pinning the post about the
campaign.
Results: 116 fans in 24 hours.
Takeaway: “Combining Facebook Ads with Social Campaigns has helped us bring people
to the Page and then have those fans Like the Page for the guide,” says founder Simon
Rous.
7. Campaign: Give away a hardcover book with purchases over $300.
Promotion: Email to 1,000 contacts.
Results: $15,000 in revenue from Facebook, 601 new fans in a month, up from less than
50.
8. Campaign: Two free tickets to an upcoming Craft Expo.
Promotion: Emailed to 3,700 contacts.
Results: 50% fan growth since February.
9. Campaign: A giveaway & a coupon code.
Promotion: Email & Facebook posts, 13 Facebook shares.
Results: Dozens of Facebook fans, 80+ email subscribers, several sales via Facebook.
10. Campaign: A free e-book for journaling prompts.
Promotion: Facebook Ads & an email to 2,000 contacts, 26 shares on Facebook.
Results: 201 leads, 45 new Facebook fans, 170 extra site visits, 87 book downloads.
