Presentation given at a Webinar for E Source about Mobile Web on behalf of Tampa Electric, 12/3/09. http://m.tampaelectric.com

1. Tampa Electric Mobile Web http://m.tampaelectric.com Nick France – Corporate Communications nfrance@tecoenergy.com

2. Why the Mobile Web? It’s one of the fastest growing markets in the communication industry Mobile data will surpass voice (PSTN + VoIP) in 2011, climbing from $36 billion in 2008 to $94 billion in 2014. Source: Pyramid Research 4 Billion Cell Phones Worldwide 275 Million in U.S.

4. Life’s Essentials

5. Life’s Essentials

6. Indispensable Tool Web Apps Text/IM E-mail Photos, Music, Video, Maps/GPS, Money, Calendar, Contacts, Barcode Scanner, Book Reader, Calculator, Twitter, Facebook, Blog … and BTW -- it’s also a phone.

7. Growth and expansion of the Market 32% of all Americans have gotten online with a mobile. Source: Pew Internet & American Life, April, 2009

8. M-Commerce

9. Mobile Payments Wave and Pay NFC Technology (Near Field Communications) Visa payWave

10. Pay-by-Mobile Pay-Buy-Mobile (PBM) project provides a clear pathway to a successful mobile Near Field Communications (NFC) payment services. NFC will enable mobile phones to be used to make fast, secure payments by passing the phone close to a point-of-sale ‘reader’. 52 mobile operators, serving over 1.7 billion subscribers, are supporting the PBM project. Source: gsmworld.com GSM (Global System for Mobile)

11. Way more than a phone It can be your wallet, credit card, ID card or a key to your home.

12. Myths and Design It’s not your desktop Website miniaturized Design for the Mobile lifestyle Architecture, Content, Graphics Let the user decide which site to go to Mobile or Desktop (device detection) TLD (.mobi) not needed, sub domain - fine Study Users before designing

13. Mobile Information Architecture Limit categories to 5 No more than 5 levels deep At least one content item per category Prioritize links by activity or popularity

15. Deciding on what is essential (Publish the Bare Minimum)

16. Design for Multiple Screen Sizes

17. The iPhone is 320 pixels wide by 480 pixels high.

18. Many Nokia N-Series devices are 240 pixels wide by 320 pixels high.

19. Older Nokia devices range from 176 by 208 pixels up to 352 by 416 pixels.

21. Tampa Electric’s Mobile Web

22. Potential of Mobile Web LBS Location-based Services GIS Geographical information systems Mobile Devices Panasonic Toughbook - Gobi™ mobile broadband connectivity.

23. Potential of Mobile Web Allow customers to monitor their energy consumption, accumulating energy costs and pricing changes from their mobile devices.

24. Resources Mobile Web Design http://mobiforge.com http://www.w3.org/TR/mobile-bp/ http://tinyurl.com/8fyuku (Smashing Magazine) http://tinyurl.com/y9gq2pt (Sitepoint) Payments /m-Commerce http://www.itron.com http://www.boku.com/ http://www.nttdocomo.com/ https://www.paypal.com/ http://checkout.google.com https://payments.amazon.com/ http://www.zong.com/ http://www.obopay.com/ https://www.paymate.com/ http://www.visa.com/visapaywave/ Research http://juniperresearch.com/ http://www.pyr.com (Pyramid Research) http://www.pewinternet.org/ Technology http://gobianywhere.com/ http://www.tendrilinc.com/ http://gsmworld.comGSM (Global System for Mobile)