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Corporate Fundraising - will it ever work?

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nfpSynergy
nfpSynergy

A look at corporate fundraising, and how charity/company partnerships could work better.

Notícias e política
1 de 17
Corporate fundraising: will it ever work? Joe Saxton September 2009 Tel: 020 7486 8888 Email: joe.saxton@nfpsynergy.net Web: www.nfpsynergy.net
The stereotype of charity/corporate partnerships ,[object Object],[object Object],[object Object]
Company – charity relationships are mismatched ,[object Object],[object Object],[object Object],[object Object]
A word about volunteering ,[object Object],[object Object],[object Object],[object Object]
Cause-related marketing isn’t working ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the business of corporate partnerships from the company perspective?
Increasingly companies want to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three broad models Corporate philanthropy Corporate strategy Corporate responsibility
Charities need a new paradigm which matches the strategic direction of companies
The story so far….. ,[object Object],[object Object],[object Object],[object Object],[object Object]
One new model is not about fundraising from companies, but fundraising through companies
What does this really mean? ,[object Object],The company The employees or the customers (so no money from the company) Money from the company Who is the target? Who gives? Old New
So if the company’s role is about access….. ,[object Object],[object Object],[object Object]
Imagine….. ,[object Object],[object Object],[object Object],[object Object],[object Object]
But imagine if companies were driving the debate on organisational citizenship
We could have… ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Corporate Fundraising - will it ever work?

  • 1. Corporate fundraising: will it ever work? Joe Saxton September 2009 Tel: 020 7486 8888 Email: joe.saxton@nfpsynergy.net Web: www.nfpsynergy.net
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. What is the business of corporate partnerships from the company perspective?
  • 7.
  • 8. Three broad models Corporate philanthropy Corporate strategy Corporate responsibility
  • 9. Charities need a new paradigm which matches the strategic direction of companies
  • 10.
  • 11. One new model is not about fundraising from companies, but fundraising through companies
  • 12.
  • 13.
  • 14.
  • 15. But imagine if companies were driving the debate on organisational citizenship
  • 16.
  • 17.