Factors influencing to switch to other university

Report
“Factors influencing to switch to other universities”

Principles of Marketing
(MKT -240)

Prepared for:

Mr. Syed Habib Anwar

Asst. Professor

Faculty of Business Administration

Eastern University

Prepared by:

Md. Neyamul Hasan Id: 091200113

27th August 2012

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Executive Summary
Private universities are universities not operated by governments, although many receive
public subsidies, especially in the form of tax breaks and public student loans and grants.
While many prominent private universities are run by charitable or non-profit organizations,
a subset is commercial for-profit universities which are run as business organizations.
In the present era the university student’s behavior varies from one to another because the
different university are provide lucrative facility to influences the student’s switching
decision one university to other university.
Besides this report shows some recommendation for the students that how they can decide
their proper switching decision and some recommendation for university that how they can
influence actual students to admit their university.
This paper is just the illustration and perception of actual universities students about their
switching behavior.
The private university faculties should focus on improving their academic situations as well
as environmental situation to attract more students to study in their university. The
management has a huge role in accomplishing these goals so the management of the private
universities should be well organized.
To know the views and comments doing survey 30 samples have been taken Questionnaire
methods have been used to collect the information. Both primary and secondary data have
been collected for the study. Various mathematical tools and computer software have been
used to analyze the data. All age’s students were under our survey. Besides our survey area
is Dhanmondi different private universities.
By doing this survey we got real factors of influencing to switch to other universities.
Key point: “Factors Influencing to Switch to Other University”

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Table of Contents

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No. Topic Page
1.0 Introduction……………………………….……….............................. 01
Prefatory Part
1.1Origin of the report…………………………………………………… 02
1.2 Problem Statement…………………………...……………………… 02
1.3 Justification………………………………………………………….. 02
1.4 Limitations of our report……………………………………………. 02
1.5. Literature Review……………..……………………………………. 03-07
1.6 Objectives of the Report:
1.6(a) Broad objective…………………………………………… 08
1.6 (b) Specific objectives………………………………………. 08

1.7 Methodology
1.7 (a) Type of Research………………………………………… 09
1.7 (b) Sample type……………………………………………… 09
1.7 (c) Sampling Unit……………………………………………. 09
1.7 (d) Sampling Frame…………………………………………. 09
1.7 (e) Sampling Size……………………………………………. 09
1.7 (f) Sampling instrument………………………….................. 09
1.7 (g) Research Approach………………………………………. 09
1.7 (h) Contact Method………………………………………….. 09
1.8 Sources of Data
1.8(a) Primary Sources………………………………................. 10
1.8 (b) Secondary Sources……………………………...………. 10
1.8 (c) Data Analysis……………………………………………. 10

2.0 Analysis of the Chart:
2.1 Demographic Data…………………………… 11-13
14-30
2.2 Psychographics Data……………………..…..
31-33
2.3 Cross tabs…………………………..…………
3.0 Findings 34-35
4.0 Recommendations
4.1 Recommendation for Actual Buyer………...………….…………… 36
4.2 Recommendation for the Motorbike Company………………….…… 36
5.0 Conclusion 37
6.0 Reference 38-40 46
7.0 Appendices:
7.1 Questioners……...…………………………….……….…………... 41-42

1.0 introduction

Depending on their location, private universities may be subject to government regulation.
This is in contrast to public universities and national universities. While many prominent

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private universities are run by charitable or non-profit organizations, a subset is commercial
for-profit universities which are run as business organizations.

Many private universities in the country use names and qualifications which do not exist to
process their accreditation to operate their schools. This has resulted in unqualified persons
lecturing in some of the private universities in the country. Some have only first degrees and
part qualifications of some professional institutions.
Furthermore, some of these institutions failed to invest in educational infrastructure such as
good lecture theatres (halls), libraries, books, journals, furniture etc. Some of these
universities are having lectures in cubicles. The worse of it all is that most of them do not
have good software to record, store and protect students' academic records.

Prefatory Part

1.1Origin of the report
This report on “Factors Influencing to Switch to Other University” prepared as a
requirement for the course Principles of Marketing-I (MKT-240) instructed by our course
instructor Mr. Syed Habib Anwar Pasha, Asst. Professor, Faculty of Business

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Administration, Eastern University. Basically, this report has been completed on the basis of
market/field survey, books and internet.

1.2 Problem Statement
The student’s behaviors and influencing factors of switching to other universities were
unknown.

1.3 Justification
The reason for the research was to do a pilot study and we wanted to determine the influence
of factors on the actual student regarding in the case of switching other university.
Depending on the analysis, the university authority can make better decisions about which
kind of marketing strategy to be carried out.

1.4 Limitations of our report

We face some problems when we surveyed and prepared the report. We considered them as
our report limitations, which are mentioned below:

 Female students were not interested to provide their demographic information.
 Population was too large and unknown.
 Some respondent gave bias information.
 Analysis sometimes was hard.

1.5 Literature Review:
Various scholars, researcher various time surveyed about the factors influencing to switch to
other universities. They provide different view; some of these are following---

Well disciplined environment

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….C Alfaro - Multicultural Education, 2008 - freepatentsonline.com... Integration of
Difference skills that are needed to function in a global multicultural education environment
as well ... It is influence students to switch other universities were ... They were very
respectful and well disciplined environment when my master teacher was there.

….L Sharp - International Journal of Sustainability in Higher …, 2002 -
emeraldinsight.com... As Peter Senge (1990) states, in his publication the Fifth Discipline: ...
Now, almost every school has its own student environment group.

Better secure environment

….M Willis - Journal of Marketing for Higher Education, 2005 - Taylor & Francis... search,
educational delivery issues could conceivably influence student switching behavior,
particularly if the students were not happy with the ... who make it easy for us.” “I moved
because I wanted to study in an environment where I felt happier and more secure.

….D Hutter, B Langenstein, C Sengler, J Siekmann… - FME'96: Industrial …, 1996 -
Springer
Deduction in the Verification Support Environment (VSE) ... of visitors and an additional
requirement that persons who have access to a specific area have also access to less secure
areas, extern ...The change does, however, influence students switch from one university to
another.

Better academic curriculum

….A Gamoran - The Teachers College Record, 1997 - tcrecord.org... Recent research
indicates that the better academic curriculum exerts an important influence to switch students
one university to another university because receiving an award both signifies access to the
academic curriculum and indicates.
….S Benesch - 2001 - books.google.com ... Having been trained in language-across-the-
curriculum methods (LAC), such as journals and peer group collaboration, as a ... a construct
offers a vision of EAP as the means for greater dialogue in academic classes, more
interesting readings, better-conceived assignments is influence students switch from one
university to another.

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Universities ranking

….L Evrard - 2011 - dspace.polytechnic.edu.na... universities in the top 20 and tasked his
Minister of Higher Education to draft a ... may completely change the ranking of other
universities, that’s why students switch from one university to another.

….Y Bondar - Journal of International Education and Leadership …, 2012 - jielusa.org
Internationalization of higher education: Measurement through university institution
rankings most widely accepted ways of assessing the internationalization of higher education
consists. These rankings have recently exerted a great influence among all students switch
from one university to another.

Quality education standards

….R Deem - Comparative education, 2001 - Taylor & Francis-who deals with teaching
quality
and institutional ... on the basis that the alternative is to hand control over to the Office for
Standards in Education that’s why students influence to switch other university.

….F Maringe - International Journal of Educational Management, 2006 -
emeraldinsight.com-Pull factors that attract students to specific countries in the developed
world including future employment, and study environments, perceived high educational
standards in host countries, the high quality of teaching, opportunities for part time.

….SUN, B XU - Higher Education of Social Science, 2012 - 50.22.92.12- Due to the high
standards for education systems students influence to switch other universities.

Provide job opportunity

….A Aypay, O Çekiç, A Boyaci - Journal of College Student Retention: …, 2012 – Bay wood.
Higher education institutions in Turkey can be classified under three types: 4-year

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institutions,
2-year institutions, and Open University. ... 2-year institutions (mostly located in small towns
and cities) for both their location and the job opportunities they provide after graduation.
...so that students influence to switch from one university to another.

University brand image

….R Mona - 2011 - dir.iub.edu.bd- Loss of brand name capital? ... Bangladesh in the
education industry, where the organization can defend itself against these forces or influence
them in it The Dhaka University Order 1973 was replicated for other general universities of
Rajshahi, Chittagong and Jahangir Nagar. So students influence to switch from one
university to another

….RE Stevens, CW McConkey, HS Cole… - Services Marketing …, 2008 - Taylor & Francis.
The declining enrollment at the university studied illustrated a declining trust in the
university and its. Thus, during these years the overall level of satisfaction was somewhere
in the brand
part influence students switch from one university to another.

Friends studying

….SA Ahmad, U BawaChinsade, AM Gambaki, S Ibrahim - 2012 – recommend that other
friends studying influence to switch to other universities. And they will growing better
studies (Olaniyi 2006; Okon, Chika & Emmanuel 2007)

Online lecture systems

….A Cottaar - Journal of Research in Science Teaching, 2012 - Wiley Online Library it used
the Persistence Research in Science & Engineering (PRiSE) and teachers as perceived by the

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students are used to ''maintain classroom management'' but also to ''create a friendly and fun.
That influence students to switch to other universities.

Teacher’s behavior

….N Bhatti, MA Hashmi, SA Raza, FM Shaikh… - International Business …, 2011 -
ccsenet.org provide information to describe a set of factors influence student to switch other
universities in a situation that will make them easy to fact that all the faculty teachers are
very much friendly and cooperative.

Better waiver program

…..LR Strickland - The American Journal of Occupational Therapy, 1987 - waiver beyond
the minimum requirements) although administrators and faculty may recognize the benefits
of recruiting new students, and also influence to other universities student to switch.

….RC Richardson Jr, EF Skinner - The Journal of Higher Education, 1990 - depends on
complex interrelationships among factors need-based student financial assistance programs
augmented by opportunity programs providing strengthen quality also influence to switch
university.

….SL Howell, PB Williams, NK Lindsay - Online Journal of Distance …, 2003 - Another
factor influencing growth may be competition with other institutions and students influence
to switch others.

Special (non-profit loan)

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….B Longden - Journal of College Student Retention: Research, 2012 - student tuition
fees and proposal to enable 'for profit' private sector .Factor placed on such an approach and
reminds the reader that it provides little insight into the way non- completion for higher
education.

….S D'Antoni, UNESCO. - 2006 - unesco.org- In the publicly-funded not-for-profit sector. It
operates as a non-profit foundation, and describes its operating style as more akin to that a
private university and although it is a private sector institution, it has developed a student
loan scheme to assist those learners.

….FA Steier - Higher Education Quarterly, 2003 - Wiley Online Library- illustrated by
recent complaints by British university leaders that they are no longer able to pure nonprofit
institutions operating differ from for-profit institutions in that they operate under a special
non-profit program system.

….R Deem - Comparative education, 2001 - Taylor & Francis-who deals with teaching
quality
and institutional ... on the basis that the alternative is to hand control over to the Office for
Standards in Education

….F Maringe - International Journal of Educational Management, 2006 -
emeraldinsight.com
... Pull factors that attract students to specific countries in the developed world including
future employment, and study environments, perceived high educational standards in host
countries, the high quality of teaching, opportunities for part time.

……N Bhatti, MA Hashmi, SA Raza, FM Shaikh… - International Business …, 2011 -
ccsenet.org provide information to describe a set of factors in a situation that will make them
easy to fact that all the faculty teachersare very much friendly and cooperative.

1.6 Objectives of the Report

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There are mainly two objectives behind our report. These are—

a) Broad Objective
b) Specific Objective

1.6 (a) Broad objective

The broad objective of our report is to find out the “Factors Influencing to Switch to Other
University”

1.6 (b) Specific objectives
There are some specific objectives of our report, which are mentioned below:

 To find out the relationship between well disciplined environment and students’
behavior about switching to other university.
 To analyze the influence of other university on the students switching for a better
academic curriculum.
 To show students switching to other university because of other university’s brand
image.
 To know the university ranking influencing students to switch to other university.
 To find out better waiver facility influencing students to switch to other university.
 To show better LAB facility and internet services motivate students to switch to other
university.
 To show scholarship and online lectures encourage students to switch to other
university.
 To know the influence of clean cafeteria and separate male & female common room
on switching to other university.
 To find out the influence of qualified faculty members and their longer consulting
hours to switch to other university.
 To show better teaching standards influencing to switch to other university.

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1.7 Methodology
We followed some methodology to make this report. Our following steps are given below---

1.7 (a) Type of Research:
There are three types of marketing research: Exploratory, Descriptive and Casual research.
Among these three types, we followed the casual research because we analyzed hypothesis
to test the cause and effect relationship of switching to other universities.

1.7 (b) Sample types:
Our sample type was non-probability because the list of sample was not known to us.

1.7(c) Sampling Unit:
The actual university students were the sample unit and we surveyed them to collect the
primary data.

1.7 (d) Sampling Frame
Mainly the students were the part of our sampling frame.

1.7 (e) Sampling Size
Sample size for our report is 30 because it indicates the standard size for a survey report.

1.7 (f) Sampling instrument
The report has made by random selection and the instrument for collecting information was
questionnaire. We choose it as a flexible instrument for survey.

1.7 (g) Research Approach:
Among three research approaches, we followed survey approach to collect the primary data.

1.7 (h) Contact Method:
To collect information, among the three contact methods, we followed the personal method.

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1.8 Sources of Data:

There are two sources from where we collected our necessary data for the report. These are
—

 Primary Data
 Secondary Data

1.8 (a) Primary Sources:
Primary data has been collected from students of Eastern University and other university
students by using survey research.

1.8 (b) Secondary Sources:
Secondary data has been collected from various websites, and books.

1.8 (c) Data Analysis:
For this report SPSS version 10 was being used as the statistical data analysis tool as it offers
greater flexibility in data analysis and visualization.

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2.0 Analysis

2.1 Demographic Data

Frequencies

Statistics

Marital
Gender of the Age of the Status of the
respondent respondent respondent
N Valid 30 30 30
Missing 0 0 0
Mean 1.3667 1.8333 1.1667
Median 1.0000 2.0000 1.0000
Std. Deviation .4901 .6477 .3790

Analysis:

From this table it is seen that majority up to 65% the respondents are male and about 37%
are female. And the majorities up to 86.7% the respondents are of age between 21-24, about
30% of the respondents are of age between 17-20 and about 14.5% of the respondents are of
age between 25-28. Up to 83.3% the respondents are single and often 18% of the
respondents are married.

2.1 (a)

Gender of the respondent

Cumulative
Frequency Percent Valid Percent Percent
Valid Male 19 63.3 63.3 63.3
Female 11 36.7 36.7 100.0
Total 30 100.0 100.0

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70

60

50

40

30

20
Percent

10

0
Male Female


Analysis:
From this bar chart it is seen that majority up to 65% the respondents are male and about
37% are female.

2.1 (b)

Age of the respondent

Cumulative
Valid 17-20 9 30.0 30.0 30.0
21-24 17 56.7 56.7 86.7
25-28 4 13.3 13.3 100.0
Total 30 100.0 100.0

60

50

40

30

20

10
Percent

0
17-20 21-24 25-28


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Analysis:
From this bar chart it is seen that majority up to 86.7% the respondents are of age between
21-24, about 30% of the respondents are of age between 17-20 and about 14.5% of the
respondents are of age between 25-28.

2.1 (c)

Marital Status of the respondent

Cumulative
Valid Single 25 83.3 83.3 83.3
Married 5 16.7 16.7 100.0
Total 30 100.0 100.0

100

80

60

40

20
Percent

0
Single Married


Analysis:
From this bar chart it is seen that majority up to 83.3% the respondents are single and often
18% of the respondents are married.

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2.2 Psychographics Data

2.2 (a)
Well disciplined environment influences to switch other universities

Cumulative
Valid Strongly Disagree 6 20.0 20.0 20.0
Disagree 6 20.0 20.0 40.0
Neutral 7 23.3 23.3 63.3
Agree 9 30.0 30.0 93.3
Strongly Agree 2 6.7 6.7 100.0
Total 30 100.0 100.0

Well disciplined environment influences
to switch other universities

Strongly Agree

6.7% Strongly Disagree
20.0%

Agree
30.0%

Disagree

20.0%

Neutral

23.3%

Analysis:
From this pie chart it is seen that majority up to 30% the respondents are agree and about
6.7% strongly agree that well disciplined environment influences to switch to other
universities, however 23.3% people have neutral opinion and 20 % respondents both
strongly disagree and disagree with the statement. So we can say that well disciplined
environment does influence students to switch.

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2.2 (b)

Better secured environment influences to switch other universities

Cumulative
Valid Disagree 10 33.3 33.3 33.3
Neutral 6 20.0 20.0 53.3
Agree 12 40.0 40.0 93.3
Total 30 100.0 100.0

Better secured environment influences

Strongly Agree

6.7%

Disagree

33.3%

Agree

40.0%

Neutral

20.0%

Analysis:
6.7% strongly agree that better secured environment influences to switch to other
universities, however 20% people have neutral opinion and 33.3% respondents disagree with
the statement. So we can say that better secured environment does influence students to
switch.

2.2 (c)

Better academic curriculum influences to switch other universities

Cumulative
Neutral 9 30.0 30.0 40.0
Agree 14 46.7 46.7 86.7
Total 30 100.0 100.0

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Better academic curriculum influences

Strongly Agree Disagree

13.3% 10.0%

Neutral

30.0%

Agree

46.7%

Analysis:
From this pie chart it is seen that majority up to 46.7% the respondents are agree and about
13.3% strongly agree that better academic curriculum influences to switch to other
universities, however 30% people have neutral opinion and 10% respondents disagree with
the statement. So we can say that better academic curriculum does influence students to
switch.
2.2 (d)
University ranking influences to switch others

Cumulative
Valid Strongly Disagree 3 10.0 10.0 10.0
Disagree 4 13.3 13.3 23.3
Neutral 9 30.0 30.0 53.3
Agree 8 26.7 26.7 80.0
Total 30 100.0 100.0

University ranking influences
to switch others

Strongly Disagree
Strongly Agree
10.0%
20.0%
Disagree

13.3%

Agree
26.7%
Neutral

30.0% 46

Analysis:
From this pie chart it is seen that majority up to 26.7% the respondents are agree and about
20% strongly agree that university ranking influences to switch to other universities,
however 30% people have neutral opinion, 13.3% respondents disagree and 10%
respondents strongly disagree with the statement. So we can say that university ranking does
influence students to switch.

2.2(e)

Convenient location influences to switch other universities

Cumulative
Neutral 4 13.3 13.3 23.3
Agree 16 53.3 53.3 76.7
Total 30 100.0 100.0

Convenient location influences

Strongly Agree
23.3%
Disagree
10.0%

Neutral
13.3%

Agree
53.3%

Analysis:
23.3% strongly agree that convenient location influences to switch to other universities,

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however 13.3% people have neutral opinion and 10% respondents disagree with the
statement. So we can say that convenient location does influence students to switch.
2.2(f)
Universities brand image influences to switch other

Cumulative
Neutral 4 13.3 13.3 20.0
Agree 18 60.0 60.0 80.0
Total 30 100.0 100.0

Universities brand image influences
to switch others

Strongly Agree

20.0% Disagree

6.7%
Neutral

13.3%

Agree

60.0%

Analysis:
20% strongly agree that university’s brand image influences to switch to other universities,
however 13.3% people have neutral opinion and 6.7% respondents disagree with the
statement. So we can say that university’s brand image does influence students to switch.

2.2(g)
Friends studying influences to switch other universities

Cumulative
Neutral 14 46.7 46.7 66.7
Agree 9 30.0 30.0 96.7
Total 30 100.0 100.0

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Friends studying influences

Strongly Agree
3.3%
Disagree
Agree
20.0%
30.0%

Neutral
46.7%

Analysis:
From this pie chart it is seen that majority up to 46.7% the respondents have neutral opinion
and about 30% agree that friends influences to switch to other universities, however 20%
people have disagree and 3.3% respondents strongly agree with the statement. So we can say
that friends both influence and don’t influence students to switch.

2.2(h)

Offering well subject which influences to switch other universities

Cumulative
Neutral 11 36.7 36.7 50.0
Agree 15 50.0 50.0 100.0
Total 30 100.0 100.0

Offering well subject which influences

Disagree

13.3%

Agree Neutral

50.0% 36.7%

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Analysis:
13.3% disagree that offering well subjects influences to switch to other universities, however
36.7% people have neutral opinion with the statement. So we can say that offering well
subjects does influence students to switch.

2.2(i)

Better job opportunities influences to switch other universities

Cumulative
Neutral 8 26.7 26.7 30.0
Agree 21 70.0 70.0 100.0
Total 30 100.0 100.0

Better job opportunities influences

Disagree

3.3%

Neutral

26.7%

Agree
70.0%

Analysis:
From this pie chart it is seen that majority up to 70% the respondents agree and about 3.3%
disagree that better job opportunities influences to switch to other universities; however

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26.7% people have neutral opinion with the statement. So we can say that better job
opportunities do influence students to switch.

2.2(j)

Better waiver influences to switch other universities

Cumulative
Neutral 13 43.3 43.3 46.7
Agree 10 33.3 33.3 80.0
Total 30 100.0 100.0

Better waiver influences

Disagree

Strongly Agree 3.3%
20.0%

Neutral

43.3%

Agree

33.3%

Analysis:
and about 33.3% agree that better waiver influences to switch to other universities, however
3.3% people have disagree and 20% respondents strongly agree with the statement. So we
can say that better waiver both does and doesn’t influence students to switch.

2.2(k)
Offering scholarship influences to switch other universities

Cumulative
Neutral 10 33.3 33.3 43.3
Agree 14 46.7 46.7 90.0 46
Total 30 100.0 100.0

Offering scholarship influences


10.0% 10.0%

Neutral
33.3%

Agree

46.7%

Analysis:
From this pie chart it is seen that majority up to 46.7% the respondents agree and about 10%
strongly agree that offering scholarship influences to switch to other universities, however
33.3% people have neutral opinion and 10% respondents disagree with the statement. So we
can say that offering scholarship does influence students to switch.

2.2(l)

Qualified faculty members influences to switch other universities

Cumulative
Neutral 5 16.7 16.7 30.0
Agree 11 36.7 36.7 66.7
Strongly Agree 10 33.3 33.3 100.0
Total 30 100.0 100.0
Qualified faculty members influences

Strongly Agree
33.3%

Disagree

13.3%

Neutral

16.7%

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Agree
36.7%

Analysis:
From this pie chart it is seen that majority up to 36.7% the respondents agree and about
33.3% strongly agree that qualified faculty members influences to switch to other
universities, however 16.7% people have neutral opinion and 13.3% respondents disagree
with the statement. So we can say that qualified faculty members do influence students to
switch.

2.2(m)

Online lectures influences to switch other universities

Cumulative
Neutral 16 53.3 53.3 86.7
Agree 3 10.0 10.0 96.7
Total 30 100.0 100.0

Online lectures influences

Strongly Agree

3.3%
Agree

10.0%
Disagree

33.3%

Neutral

53.3%

Analysis:

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and about 33.3% disagree that online lectures influences to switch to other universities,
however 10% people agree and 3.3% respondents strongly agree with the statement. So we
can say that online lectures don’t really influence students to switch.

2.2(n)
Hostel facilities influences to switch other universities

Cumulative
Neutral 8 26.7 26.7 43.3
Agree 13 43.3 43.3 86.7
Total 30 100.0 100.0

Hostel facilities influences

13.3% 16.7%

Neutral

26.7%
Agree

43.3%

Analysis:
13.3% strongly agree that hostel facilities influences to switch to other universities, however
26.7% people have neutral opinion and 16.7% respondents disagree with the statement. So
we can say that hostel facilities do influence students to switch.

2.2(o)
Non profit loan influences to switch other universities

Cumulative
Neutral
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14 46.7 46.7 66.7
Agree 10 33.3 33.3 100.0
Total 30 100.0 100.0

Non profit loan influences

Agree

33.3%

Disagree
20.0%

Neutral

46.7%

Analysis:
and about 33.3% agree that non-profit loan influences to switch to other universities,
however 20% respondents disagree with the statement. So we can say that non-profit loan
does influence students to switch.

2.2(p)

Clean cafeteria influences to switch other universities

Cumulative
Neutral 12 40.0 40.0 66.7
Agree 8 26.7 26.7 93.3
Total 30 100.0 100.0
Clean cafeteria influences

Strongly Agree

6.7%

Agree

26.7%

Disagree

26.7%

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Neutral

40.0%

Analysis:
From this pie chart it is seen that majority up to 40% the respondents have neutral opinion
and about 6.7% strongly agree that clean cafeteria influences to switch to other universities,
however 26.7% respondents both disagree and strongly agree with the statement. So we can
say that clean cafeteria does influence students to switch.

2.2(q)

Separate common room influences to switch other universities

Cumulative
Neutral 6 20.0 20.0 43.3
Agree 14 46.7 46.7 90.0
Total 30 100.0 100.0

Separate common room influences

Strongly Agree

10.0% Disagree

23.3%

Neutral
Agree
20.0%
46.7%

Analysis:

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From this pie chart it is seen that majority up to 46.7% the respondents agree and about 10%
strongly agree that separate common rooms influences to switch to other universities,
however 20% people have neutral opinion and 23.3% respondents disagree with the
statement. So we can say that separate common rooms do influence students to switch.

2.2(r)
Better LAB facilities influences to switch other universities

Cumulative
Neutral 4 13.3 13.3 20.0
Agree 17 56.7 56.7 76.7
Total 30 100.0 100.0

Better LAB facilities influences

Strongly Agree
23.3% Disagree

6.7%
Neutral

13.3%

Agree

56.7%

Analysis:
23.3% strongly agree that better LAB facilities influence to switch to other universities,
however 13.3% people have neutral opinion and 6.7% respondents disagree with the
statement. So we can say that better LAB facilities do influence students to switch.

2.2(s)
Better internent influences to switch other universities

Cumulative
Neutral 1 3.3 3.3 6.7
Agree 18 60.0 60.0 66.7
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Strongly Agree 10 33.3 33.3 100.0
Total 30 100.0 100.0

Better internent influences

33.3% 3.3%

Neutral
3.3%

Agree

60.0%

Analysis:
33.3% strongly agree that better internet influences to switch to other universities, however
both 3.3% people have neutral opinion and also disagree with the statement. So we can say
that better internet does influence students to switch.

2.2(t)

Longer consulting hours influences to switch other universities

Cumulative
Neutral 14 46.7 46.7 70.0
Agree 8 26.7 26.7 96.7
Total 30 100.0 100.0

Longer consulting hours influences

Strongly Agree

3.3%

Agree

26.7%

Disagree

23.3%

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Neutral

46.7%

Analysis:
and about 26.7% agree that longer consulting hours influences to switch to other universities,
however 23.3% people disagree and only 3.3% respondents strongly agree with the
statement. So we can say that longer consulting hours do influence students to switch.

2.2(u)

Strong students club influences to switch other universities

Cumulative
Neutral 14 46.7 46.7 73.3
Agree 7 23.3 23.3 96.7
Total 30 100.0 100.0

Strong students club influences

Strongly Agree

3.3%
Agree

23.3%

Disagree
26.7%

Neutral

46.7%

Analysis:
and about 23.3% agree that strong students’ club influences to switch to other universities,

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however 26.7% people disagree and only 3.3% respondents strongly agree with the
statement. So we can say that strong students’ club both does and does not influence students
to switch.

2.2(v)

Friendly teachers behavior influences to switch other universities

Cumulative
Valid Neutral 19 63.3 63.3 63.3
Agree 11 36.7 36.7 100.0
Total 30 100.0 100.0

Friendly teachers behavior influences

Agree
36.7%

Neutral
63.3%

Analysis:
and about 36.7% agree that friendly teacher’s behavior influences to switch to other
universities. So we can say that teachers’ behavior doesn’t really influence students to
switch.

2.2(w)

Better teaching standards influences to switch other universities

Cumulative
Valid Neutral 9 30.0 30.0 30.0
Agree 14 46.7 46.7 76.7
46
Total 30 100.0 100.0

Better teaching standards influences

Strongly Agree
Neutral
23.3%
30.0%

Agree
46.7%

Analysis:
23.3% strongly agree that better teaching standards influences to switch to other universities,
however 30% people have neutral with the statement. So we can say that better teaching
standards do influence students to switch.

2.3 Cross tabs

2.3(a)
Convenient location influences to switch other universities *
Gender of the respondent Crosstabulation

Count
Gender of the
respondent
Male Female Total
Convenient location Disagree 3 3
influences to switch Neutral 3 1 4
other universities Agree 9 7 16
Strongly Agree 4 3 7
Total 19 11 30

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Analysis:
From above cross tabulation table, it is show that male respondent think that sometimes
convenient location influences to them to switch to other universities but sometimes are not.
Where female student think that convenient location more influence to them to switch to
other universities.

2.3(b)

Separate common room influences to switch other universities *
Gender of the respondent Crosstabulation

Count
Gender of the
respondent
Male Female Total
Separate common room Disagree 3 4 7
influences to switch Neutral 4 2 6
other universities Agree 9 5 14
Strongly Agree 3 3
Total 19 11 30

Analysis:
From above cross tabulation table, it is show that both gender respondent think that
sometimes separate common room influences to them to switch other universities and
sometimes they does not influences to switch to other universities on this statement.

2.3 (c)

Universities brand image influences to switch other * Age of the respondent
Crosstabulation

Count
17-20 21-24 25-28 Total
Universities brand Disagree 1 1 2
image influences Neutral 1 1 2 4
to switch other Agree 5 11 2 18
Total 9 17 4 30

46

Analysis:
From above cross tabulation table, it is show that all of the age respondents think that
university brand image influences to them to switch other universities. Basically 21-24 age
respondent more agree in this statement.

2.3 (d)

Better secured environment influences to switch other universities * Age of the respondent
Crosstabulation

Count
17-20 21-24 25-28 Total
Better secured Disagree 2 5 3 10
environment influences to Neutral 3 3 6
switch other universities Agree 4 8 12
Total 9 17 4 30

Analysis:
From above it is show that all of the age respondents think that better secured environment
sometimes influences to them to switch other universities and sometimes does not influence
to them to switch other universities.

2.3 (e)

Better secured environment influences to switch other universities * Marital
Status of the respondent Crosstabulation

Count
Marital Status of the
respondent
Single Married Total
Better secured Disagree 7 3 10
environment influences to Neutral 5 1 6
switch other universities Agree 12 12
Total 25 5 30

46

Analysis:
From above it is show that single respondent think that better secured environment
influences to switch to other universities. Where married respondent think that secured
environment does not influences to switch other universities.

3.0 Findings

After analyzing the response of the respondents were found the following from the study:

1. Majority of the people think well disciplined environment influences to switch to
other universities,
2. Most of the respondents agree that better secured environment influences to switch to
other universities,
3. Majority of the respondents think that better academic curriculum influences to
switch to other universities,
4. Majority of the respondents have neutral opinion that university ranking does
influence students to switch to other universities,
5. Majority of the respondents agree that convenient location influences to switch to
other universities, and only a few disagree with the statement.
6. Most of the respondents believe that university’s brand image influences to switch to
other universities,
7. Majority of the respondents have neutral opinion that friends influences to switch to
other universities, and only a few disagree to the statement
8. Half of the respondents agree that offering well subjects influences to switch to other
universities,
9. Almost all of the respondents agree that better job opportunities influences to switch
to other universities,
10. Less than half of the respondents have neutral opinion that better waiver influences to
11. Almost half of the respondents agree that offering scholarship influences to switch to
other universities

46

12. Less than half of the respondents agree that hostel facilities influences to switch to
other universities, and the rest of the respondents agree to the statement.
13. Almost half of the respondents have neutral opinion that non-profit loan influences to

14. Around half of the respondents agree that separate common rooms influences to
15. More than half of the respondents agree that better LAB facilities influence to switch
to other universities,
16. Majority of the respondents agree that better internet influences to switch to other
universities,
17. Almost half of the respondents have neutral opinion that longer consulting hours
influences to switch to other universities,
18. More than half of the respondents have neutral opinion that friendly teachers
behavior influences to switch to other universities,
19. Almost half of the respondents agree that better teaching standards influences to
switch to other universities.

46

4.0 Recommendation

There is some recommendation for students and universities which could be helpful for the
both groups. These are given below---

4.1 Recommendation for Students:

1. The students should justify university academic curriculum before switching other

university.

2. They should find out accurate university ranking and brand image.

3. They should justify offered university scholarship and nonprofit loan.

4. Students should consider other university tuition fee before switching.

5. They should properly justify other university online lecture system before switching.

4.2 Recommendation for University:

1. The university faculty should focus on making their environment well disciplined.

2. The university faculty should focus on bettering their academic curriculum.

3. The university faculty should focus on having a convenient location for their

campuses.

4. The university faculty should focus on providing better job opportunities.

46

5. The university faculty should offer scholarship for the students.

6. The university faculty should provide separate common rooms for the students.

7. The university faculty should focus on providing better LAB facilities.

8. The university faculty should focus on improving teaching standards.

5.0 Conclusion

Depending on their location, private universities may be subject to government regulation.
Many private universities in the country use names and qualifications which do not exist to
process their accreditation to operate their schools. This has resulted in unqualified persons
lecturing in some of the private universities in the country. Some have only first degrees and
part qualifications of some professional institutions. The private university faculties should
focus on improving their academic situations as well as environmental situation to attract
more students to study in their university. The management has a huge role in accomplishing
these goals so the management of the private universities should be well organized.

46

6.0 Reference

….LE Alden, JS Wiggins… - Journal of Students behavior towards switching
universities (IIP …, 1990 - Taylor & Francis)

….D. Roderick Kiewiet, Mathew Daniel McCubbins - Business - 286 pages - 1991

….LM Horowitz, SE Rosenberg, BA Baer, G. Ureño, & VS Villaseñor, in Inventory of
Student behavior Problems -1988)

….M Barkham, GE Hardy… - British Journal of university students, 1996 - Wiley
Online Library

….PA Pilkonis, Y Kim, JM Proietti… - Journal of Students Personality …, 1996 -
Guilford Press

….S Vanheule, M Desmet… - Psychological assessment of students, 2006 -
psycnet.apa.org-abstract 1.

….Y Kim, PA Pilkonis… - Journal of students personality …, 1997 - Taylor & Francis

….RW Hill, MC Zrull… - Journal of Students Personality …, 1997 - Taylor & Francis
(IAS-R; Wiggins, 1979; 1982; Wiggins, Trapnell, & Phillips, 1988)

….S Paivio… - Psychotherapy Research of students, 1998 - Taylor & Francis

46

....Elsevier,Horowitz, Rosenberg, Baer, Ureno Villasenor, appraisal of performance,
1988)
….A Clifton, E Turkheimer… - Psychological Assessment of Students behavior
towards changing universities, 2005 - psycnet.apa.org

….M Cloitre, R Miranda, KC Stovall-McClough… - Behavior Therapy of students,
2005 – Elsevier (IIP;Cantanzaro Mearns, 1990)

….CF Telch… - International Journal of factors influencing students to switch
universities, 1994 - Wiley Online Library Abstract. (N = 107)

…..LH Epstein, MD Myers, K Anderson – Students behavior research, 1996 -
ukpmc.ac.uk

….J Hughes… - Clinical Abstract The original publication of factors influencing to
switch universities(IIP)- 2005

….NB Hansen, V Umphress… - Journal of university switching Problems (IIP) …,
1998 - jpa.sagepub.com

….JA Sirey, ML Bruce, GS Alexopoulos… - American Journal of job opportunity
influencing students …, 2001 -

….C Foltz, JQ Morse… - Journal of environmental factors influencing to switch
universities, 1999 - Wiley Online Library

….JS Wiggins, N Phillips… - Journal of academic curriculum…, 1989 -
psycnet.apa.org

…..Foale, Tony (2006). Better environment of the university . Tony Foale Designs.

pp. 4–1.

……..Setright, L.J.K. (1979). The book of students behavior towards switching

universities. pp. 8–18.

46

……Falco, Charles M.; Guggenheim Museum Staff (1998). “The journal of factors

influencing to switch universities".

……..Vance, Bill (24 April 2009). “The journal of teaching standards of universities".

Canadian Driver.

……Walker, Mick (2006). The journal of students behavior. JHU Press

..…De Cet, Mirco (2002). The illustrated directory of universities. Campus Publishing

Company. p. 128.

…..Cossalter, Vittore (2006). Educarion Dynamics. Lulu. ISBN 978-1-4303-0861-4.

…..Walker, Mick (1999). The Factors influencing to switch universities Redline

Books. p. 61..

….O'Malley Greenburg, Zack (13 August 2007). "World's most switching

univerisites". Forbes. Retrieved 28 January 2010.

……Ed Youngblood. "Students switching more universities” . The History of

switching universities. Retrieved 29 June 2007.

…..Bob Tomlins (September 1997). "Students behavior towards switching

universities" (PDF). The Book of students behavior... Retrieved 30 June 2007.

46

……Duglin Kennedy, Shirley (2005). The guide to switching universities Indy Tech

Publishing. p. 75.

…..Stermer, Bill (2006). Factors influencing to switch universites . Campus

Publishing Company. p. 16.

…..Seeley, Alan (2004). The factors influencing to switch universities . Campus

Publishing Company. pp. 18–19..

….Stermer, Bill (2006). Switching Universities MotorBooks/MBI Publishing

Company. p. 10.

….Duglin Kennedy, Shirley (2005). The influencing factors of switching universities.

Indy Tech Publishing. p. 71..

7.0 Appendices:

7.1 Questionnaires:

This is an academic exercise performed to collect data for a marketing report for the subject

Principles of Marketing (MKT-240).The survey is performed to find out the “Factors

influencing to switch to other universities”.

________________________________________________________________________

46

Gender: Male Female Age: 17-20 21-24 25-28

Marital Status: Single Married

[Note: 1 = Strongly Disagree; 2 = Disagree; 3 = Neutral; 4 = Agree; 5 = Strongly Agree]

No. Reasons 1 2 3 4 5
1 The environment of other universities is well

disciplined.
2 The environment of other universities is better

secured.
3 Academic curriculum of other universities is better.
4 The ranking of other universities are higher.
5 The locations of other universities are more

convenient.
6 Other universities have a brand image.
7 Have friends studying at other universities.
8 Other universities are well-known for the subject you

want to pursue.
9 Other universities provide better job opportunities.
10 Other universities have better waiver program.
11 Other universities provide/offer scholarship.
12 The faculty members of other universities are well

qualified.
13 Other universities provide online lectures.
14 Other universities provide hostel facilities.
15 Other universities have special (non-profit loan)

program for students with financial problems.
16 The cafeteria of other universities is very clean and

hygienic.
18 Other universities have separate male and female

common rooms.
19 Other universities have good LAB facilities.
20 Other universities provide better internet services.
21 Other universities provide longer consulting hours.

46

22 Other universities have strong extra curriculum

student clubs.
23 The teachers of other universities are friendly.
24 The teaching standards of other universities are

higher.

46

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