This document appears to be a portfolio from a videographer named Keith Haskel. It summarizes several viral video projects he has worked on for advertisers. The videos enhanced sponsor experiences rather than distracting from content. Examples include a grocery store musical sponsored by Trident gum that received 3.7 million views, a worst skater video at Bryant Park sponsored by Bryant Park Ice Theater that received 1.3 million views, and an MP3 experiment sponsored by Yahoo that attracted millions of views. Haskel's approach focuses on creating original, sponsor-enhanced content organic to the experiences.

1. KEITH HASKEL:
VIDEOGRAPHER
@HASKEL
KSKILL.COM
WHEN SPONSORS
ENHANCE
(NOT DISTRACT)

3. Advertising: AMBUSHED!

4. GENERIC
ADVERTISEMENTS
SUCK
* NO UTILTY * VISUAL POLLUTION * BORING *

5. OPERATION: BEST BUY
3 million views

7. NO SPONSOR:
we got kicked out :-(

8. GROCERY STORE MUSICAL
TRIDENT GUM; 3.7 MILLION VIEWS.

11. Sponsor:
We raised the stakes!

12. WORST SKATER EVER?
Bryant Park - 1.3 million views

14. Bryant Park &
Ice Theatre of NY

15. MP3 Experiments
Yahoo; millions of views

16. 2,000 Free Range of
participants Location

19. WHO YOU GONNA CALL?
NY PUBLIC LIBRARY
4 MILLION VIEWS

21. SUCCESS!!
THEY’RE STILL OPEN!

22. *Enhance Experience*
*Organic to Content*
*Completely Original*

23. IMPROVEVERYWHERE.COM
@IMPROVEVERY
YOUTUBE.COM/IMPROVEVERYWHERE