Startups that Launched / Demoed at UnPluggd, India's Biggest Startup Event
Diy ecommerce tools_compared
1. Build A Bazaar Zepo Shopify
URL http://www.buildabazaar.com http://www.zepo.in http://www.shopify.in
Cost:
Base pricing for 100 SKUs Rs. 1000 / month Rs 750 / month Rs. 1550 / month
Base pricing for 500 SKUs Rs. 2500 / month Rs 1500 / month Rs. 3150 / month
Transaction fees for 100 SKUs 2% of sales 0 2% of sales
Transaction fees for 500 SKUs 1% of sales 0 1% of sales
Limitations for 100 SKU option Limited options for international shipping Only 1 image per SKU Limited to 1 GB storage
Limitations for 500 SKU option None Only 3 images per SKU Limited to 5 GB storage
Look and feel:
Store layout and themes
22 themes. All of them look very similar to the
Infibeam layout
30 themes (arguably better looking than
Buildabazaar)
Most of them allow for color and image based
customization.
15 free themes
150 paid themes in store
Can upload themes from third parties
Customization options
Header is fixed, can change links
Footer is a rich text document. Can be
modified to any layout
Body has a few options for changing the
layout, but these are very limited
A set of pre-build widgets are available
Further customization is possible on payment
ranging from Rs 2,500 – Rs 15,000 Colors and images can be changed
Presets for each theme
Colours, images and fonts can be customized
Navigation can be customized independently
Direct access to layout and code. Anything
can be customized
Customer side features
Order tracking
Listing of orders and status. Links to courier
websites, with prefilled AWB number No
Listing of orders and status. Links to couriers
can be implemented via webhooks
Offline store listing
Provides a view of offline stores owned by the
merchant
No (Can be implemented via content
management)
Wishlists Yes No Via apps
Account history Yes No Yes
SMS notifications If seller has enabled it Yes Via apps
Seller side features:
Abandoned carts Yes Yes Yes
Inventory management Keep track at SKU level Keep track at SKU level Keep track at SKU level
Order management
Keep track of orders and update status. No
editing Keep track of orders. No editing
Keep track of orders and update status. No
editing
Shipping & Fulfillment
Basic shipping details. Integration with most
courier websites
Notes for shipping. No integration with courier
websites
Notes for shipping. No integration with courier
websites
2. Accounts management General ledger available for the online store None Via apps
Customer management Detailed customer service panel
Basic, with customer details and orders per
customer.
Basic, with customer details and orders per
customer.
Additional configuration via apps
Emails / templates Highly customizable Limited customization options Highly customizable
SMS notifications
Optional, need to sign up with another
provider Available Via apps
Multiple logins Only one login Only one login Can add additional logins to manage the store
Content management
Unlimited number of pages. Highly flexible
layouts
Unlimited number of pages. Limited layout
options
Unlimited number of pages. Highly flexible
layouts
In built blogging platform
Payment Gateways
Gateways supported
DirecPay
Billdesk
TechProcess
CCAvenue
HDFC
Axis bank
PayPal
EBS
CCAvenue
PayTM
PayU
PayuPaisa
Cash On Delivery
Gharpay
Paypal DirecPay
Payment gateway additional deals
Can share Infibeam's payment gateway at 3%
rates. Payment cycle is 15 days NA NA
Marketing and SEO
SEO option
Highly configurable SEO titles and meta
content. No option for alt tags for images
Configurable SEO titles but limited meta
content options. Can provide Alt tags for
images
Highly configurable SEO titles and meta
content. No option for alt tags for images
Social marketing
Promotions Product-level as well as order-level discounts Order-level coupon
Customer-level, Product-level as well as order-
level discounts
Analyitcs Easy integration with Google analytics Easy integration with Google analytics
Others
Claimed usage 15000 stores 200 stores 40,000 stores
3. Third party integration
Google Analytics, Facebook like and login
Courier order tracking
(Additional possibilities via HTML widget that
allows javascript)
Google Analytics, Facebook like and login
Web Engage
Zopim
IcubesWire
Disqus
Viralmint
SmartClues
MailChimp
(Additional possibilities via third party
javascript widget) App store with hundreds of apps
Additional Notes / Features
Option of listing Infibeam products with a
seller commission of 1 – 1.5% Tie up with Fedex, providing discounted rates Can list products in the Shopify marketplace
Conclusion
Summary
A little complicated for a newbie
Look and feel leaves a lot to be desired
Excellent payment gateway options
Excellent integration with courier websites
Highly desirable customer-centric features
Platform stability is not tested yet
Customer support is untested
Easiest for a newbie
Cheapest plans
Adequate look and feel
Good payment gateway options
No integration with courier websites
Basic customer-centric features are not
available
Platform is unstable. Buyers have reported
problems
Customer support – below expectations
Easy for a newbie
Most expensive plans
Excellent look an feel
Poor payment gateway options
No integration with courier websites
Highly desirable customer-centric features
Platform stability is not tested yet (should be
stable)
Customer support is untested
Recommendation
Good if payment gateway setup is your
primary constraint
Focus on features over look and feel
Good if you are starting out.
Need to live with platform stability issues
Good if you are ok with DirecPay as your only
option