slides from several presenters on using social media in a hands-on way for nonprofits and grassroots folks. A production of the Office of LGBT Health and the Office of Substance Abuse and Tobacco Control Programs at the Chicago Department of Public Health in collaboration with the National LGBT Tobacco Control Network.

1. The Joy of Tech Getting The e-Word OUT February 8, 2010 Jim Pickett, AIDS Foundation of Chicago (LifeLube.org) jpickett@aidschicago.org

3. Forum + podcasting

4. The new measure Attendance In-Person Downloads (As of January 6, 2009) Increase Forum 1 (Good Sex, Bad Sex) 148 7,003 x 47 Forum 2 (Sex on Superhighway) 95 9,946 x 104 Forum 3 (Let’s Take a Glass) 81 7,777 x 96 Forum 4 (Tunnel of Love) 122 10,177 x 83 Forum 5 (Generation You) 5,522 – Sept 87 x 63 Forum 6 (Risky Business?) 6,100 – Sept x 42 145

5. Podcasts are the gifts that keep on giving Interact with our content for ONE HOUR

7. The 5 W’s Why are we doing this? (Goals) What are we going to do? (Tactics) Who are we trying to reach? (Community) Where are we going to do it? (Networks) When are we going to do it (Time) + HOW (Help?)

8. Social Media Helps You To … Tell your story – you are your own media Focus on relationships with current – and potential – members, advocates & donors Increase transparency Share information: Educate others about your agency and issues and learn from others Build a more meaningful community

9. Will Lion / Flickr: http://www.flickr.com/photos/will-lion/2595051813/

10. Community Values Generosity Stories Agility Compassion Authenticity - Tara Hunt, author of “The Whuffie Factor” http://www.slideshare.net/missrogue/yes-i-do-mind-the-gap

11. Shift Perspective

13. Why should your org be on Twitter? Wide reach Fast information Immediate

14. Why shouldn’t you be on Twitter? Immediacy Permanence Short span for ideas

15. Twitter Do’s Be Human Show personality Follow interesting people Be useful Be engaging Be Humble

16. Twitter Don’ts Don’t just drop links Don’t follow everyone that follows you automatically Clutter makes conversation harder Don’t tweet about the mundane Don’t be selfish RT others & share great content

17. Further Your Mission Use to find other similar orgs doing Find out what’s being said about you Build community and relationships Get your story out to the masses