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Yasmine El Rafie's presentation at news:rewired
1.
2.
Following a diverse community @yasmineSR
3.
Me: - Previously BME/foreign
desk journalist - Now social media journalism developer/tactician at Swedish Radio (which is kind of like NPR without the ads) - Handbook co-author - Follow our 200 or so news rooms as test labs. @yasmineSR
4.
Problem: @yasmineSR
5.
UK media - 94
% white (NUJ – Ian Hargreaves) - Mainly located in London / South East @yasmineSR
6.
UK population Work force
in London/South East: Less than 60% white @yasmineSR
7.
(Sweden is also diverse
and media could do better there as well) @yasmineSR
8.
Risks - Becoming less
and less relevant for a large share of the population - Losing revenue @yasmineSR
9.
Strategy? 1.Go look for
them @yasmineSR
10.
Forums - Muslim Youth
Net - Flashback.org @yasmineSR
11.
Facebook groups @yasmineSR
12.
@yasmineSR
13.
@yasmineSR
14.
@yasmineSR
15.
Strategy? 2.Use your empathy! @yasmineSR
16.
Technology -Nigerian Watch -Lucia @yasmineSR
17.
Strategy? 3.Widen your influences -
A diverse influx of news sources @yasmineSR
18.
Twittercensus
19.
Twitter lists #MosqueDayMemories #AsianHouseRules #BästaBeatrice #YourKnowYoureAsianWhen @yasmineSR
20.
…then make them come
to you… @yasmineSR
21.
@yasmineSR
22.
@yasmineSR
23.
@yasmineSR
24.
@yasmineSR
25.
Potential Core value of
journalism – reporting for everyone @yasmineSR
26.
Potential Core value of
journalism – journalism for everyone @yasmineSR
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