17. Projected Annual Income Statement (Sample Projection)

18. Aspen Spas Projected Annual Income Statement P 11,302,200.00 Total Overhead Service Revenue P 2,340,000.00 (1,300 x 5 x 30 x 12) Combination Spa Treatment P 540,000.00 (300 x 5 x 30 x 12) Waxing (Underarm) P 1,078,200.00 (599 x 5 x 30 x 12) Waxing (Leg) P 720,000.00 (400 x 5 x 30 x 12) Hand Spa P 720,000.00 (400 x 5 x 30 x 12) Foot Spa P 2,160,000.00 (600 x 10 x 30 x 12) Half Body Massage P 3,744,000.00 (1,040 x 10 x 30 x 12) Whole Body Massage Annual Service Revenue:

19. P 7,392,200.00 - P 3,910,000.00 P 11,302,200.00 Net Income (w/o Tax) P3,910,000.00 Subtotal P 300,000.00 Others (Advertising, supplies, etc.) P 250,000.00 Repair and Maintenance P 700,000.00 Utilities P 1,860,000.00 Labor P 800,000.00 Rent Annual Cost to Operate:

20. Heaven & Earth Projected Annual Income Statement P 5,787,600.00 Total Overhead Service Revenue P 2,184,000.00 (1,000 x 7 x 26 x 12) Combination Spa Treatment P 655,200.00 (300 x 7 x 26 x 12) Waxing (Underarm) P 873,600.00 (400 x 7 x 26 x 12) Waxing (Leg) P 218,400.00 (100 x 7 x 26 x 12) Hand Spa P 218,400.00 (100 x 7 x 26 x 12) Foot Spa P 468,000.00 (100 x 15 x 26 x 12) Half Body Massage P 1,170,000.00 (250 x 15 x 26 x 12) Whole Body Massage Annual Service Revenue:

21. P 3,437,600.00 - P 2,350,000.00 P 5,787,600.00 Net Income (w/o Tax) P2,350,000.00 Subtotal P 150,000.00 Others (Advertising, supplies, etc.) P 150,000.00 Repair and Maintenance P 450,000.00 Utilities P 1,120,000.00 Labor P 480,000.00 Rent Annual Cost to Operate:

22. Bioessence Projected Annual Income Statement P 2,347,200.00 Total Overhead Service Revenue P 360,000.00 (250 x 5 x 24 x 12) Waxing (Underarm) P 432,000.00 (300 x 5 x 24 x 12) Waxing (Leg) P 201,600.00 (100 x 7 x 24 x 12) Hand Spa P 201,600.00 (100 x 7 x 24 x 12) Foot Spa P 460,800.00 (200 x 8 x 24 x 12) Half Body Massage P 691,200.00 (300 x 8 x 24 x 12) Whole Body Massage Annual Service Revenue:

23. P 847,200.00 - P 1,500,000.00 P 2,347,200.00 Net Income (w/o Tax) P 1,500,000.00 Subtotal P 100,000.00 Others (Advertising, supplies, etc.) P 100,000.00 Repair and Maintenance P 300,000.00 Utilities P 600,000.00 Labor P 400,000.00 Rent Annual Cost to Operate:

24. Body Regen Massage & Spa Projected Annual Income Statement P 3,300,600.00 Total Overhead Service Revenue P 540,000.00 (450 x 5 x 20 x 12) Waxing (Underarm) P 660,000.00 (550 x 5 x 20 x 12) Waxing (Leg) P 432,000.00 (150 x 12 x 20 x 12) Hand Spa P 576,600.00 (200 x 12 x 20 x 12) Foot Spa P 420,000.00 (250 x 7 x 20 x 12) Half Body Massage P 672,000.00 (400 x 7 x 20 x 12) Whole Body Massage Annual Service Revenue:

25. P 550,600.00 - P 2,750,000.00 P 3,300,600.00 Net Income (w/o Tax) P 2,750,000.00 Subtotal P 200,000.00 Others (Advertising, supplies, etc.) P 150,000.00 Repair and Maintenance P 480,000.00 Utilities P 1,200,000.00 Labor P 720,000.00 Rent Annual Cost to Operate:

26. New Spa Projected Annual Income Statement P 10,530,000.00 Total Overhead Service Revenue P 3,024,000.00 (1,200 x 7 x 30 x 12) Combination Spa Treatment P 630,000.00 (350 x 5 x 30 x 12) Waxing (Underarm) P 900,000.00 (500 x 5 x 30 x 12) Waxing (Leg) P 900,000.00 (500 x 5 x 30 x 12) Hair Spa P 432,000.00 (150 x 8 x 30 x 12) Nail Spa P 432,000.00 (150 x 8 x 30 x 12) Hand Spa P 432,000.00 (150 x 8 x 30 x 12) Foot Spa P 1,350,000.00 (250 x 15 x 30 x 12) Half Body Massage P 2,430,000.00 (450 x 15 x 30 x 12) Whole Body Massage Annual Service Revenue:

27. P 7,330,000.00 - P 3,200,000.00 P 10,530,000.00 Net Income (w/o Tax) P 3,200,000.00 Subtotal P 250,000.00 Others (Advertising, supplies, etc.) P 200,000.00 Repair and Maintenance P 550,000.00 Utilities P 1,600,000.00 Labor P 600,000.00 Rent Annual Cost to Operate:

28. Marketing Strategy : Product / Business: New Spa Place: Eastwood City, Libis, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand/Nail/Hair Spa, Waxing, etc. Price Range: P150.00 – P1,200.00 Promotion/s: Flyers, Tarpaulin, LCD Display, Neon Signs, Local News Papers, etc. Product / Business: Aspen Spas Place: Sta. Lucia East Grand Mall, Cainta, Rizal Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P400.00 – P1,300.00 Promotion/s: Flyers, Tarpaulin, Signage, etc.

29. Product / Business: Heaven & Earth Place: Araneta Center, Cubao, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P100.00 – P1,000.00 Promotion/s: Flyers, Signage, etc. Product / Business: Bioessence Spa Place: Araneta Center, Cubao, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P100.00 – P300.00 Promotion/s: Flyers, Signage, etc. Product / Business: Body Regen Massage & Spa Place: Robinsons Rizal Branch Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P150.00 – P550.00 Promotion/s: Flyers, Signage, etc.

30. Competitors Analysis 42/60 44/60 41/60 52/60 55/60 Total Score = 6 7 5 10 10 Intangibles 7 8 7 8 10 Variety of Services 7 7 7 9 9 Quality 6 7 5 10 9 Comfort/Luxury 7 7 8 8 10 Location 9 8 9 7 7 Price Regen Massage & Spa Heaven & Earth Bioessence Aspen Spas New Spa Key Success Category

31. S = Strength/s W = Weakness/es Body Regen Massage & Spa S – Price W – Comfort, Intangibles, Location, etc. Heaven & Earth S – Price & Variety W – Comfort, Intangibles, Location, etc. Bioessence S – Price W – Comfort, Intangibles, Location, etc. Day Spa Competitor’s Analysis New Spa S – Location, Comfort, Variety, Quality, & Intangibles W - Price Aspen Spas S – Location, Comfort, Variety, Quality, & Intangibles W - Price

32. -Fin -