Picking the right monitoring tool is key. Observed Media advises on the right tool kit, where to listen and where the opportunities are for brands.

1. A social Web research consultancy

2. Observed Media is a research firm that helps clients gain insights from the social Web.

3. A world of social media to monitor, analyze and interpret

4. You don’t want to miss the conversations

5. Every day, more tools arrive to help mine the social Web

6. Tools only get you part of the way there In the end, it’s not about software – it’s about insights That’s where Observed Media comes in

7. Who We Are Market Research Market sizing for new products Strategic studies for the web New business development New product strategy Successful Web startups Carla Sarett, Ph.D. David H. Page

9. A customized approach

10. We help you define issues that matter and make sure the search filters capture them We find the right listening posts (or add to your current set) We identify the right tools for your listening program (or refine your current set)

11. How visible is your brand? What’s tone of the comments? What’s the direction and pace of the conversation? What issues are bubbling up?

14. Contact Information David H. Page [email_address] 212-424-6875