2. History Hypothesis introduced by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet Katz and Lazarsfeld developed the theory
3. Breakdown Two steps: First—Opinion Leaders get information from a media source Second—Opinion Leaders then pass the information, along with their interpretation, to others (friends, family, acquaintances, etc.)
8. References Borchers, T. (1999). Definition of interpersonal communication. Retrieved from http://www abacon.com/commstudies/interpersonal/ indefinition.html Esterberg, K. G. (2002). Qualitative methods in social research. New York: McGraw-Hill. Griswold, S. (n.d.). The two-step flow of communication theory. Retrieved from http://www scribd.com/doc/6446504/Lazarsfeld-Theory Lievrouw, L.A. (2009). New media, mediation, and communication study. Information, Communication & Society, 12(3), 306. Two-step flow theory. Retrieved from http:// www.scribd.com/doc/6446504/Lazarsfeld-Theory