5. • Disruptive
challenging established orders, hierarchies
and cultures
• About people
what they do with technology tools
• About change
connecting with changes in society, the marketplace,
the workplace
• About calculating risk
to enable people to confidently engage in the new landscape
6. The Law and the Web
• Huge challenges
– Can contemporary
online society connect with traditional legal constructs?
– What has to change?
• The EU “Cookie Law”
8. Cloud Computing
1. Cloud computing will allow
everybody to be a service
provider
2. Employees will be able to
use any device to access,
transact and manage their
work
3. A new class of real time,
personalized service
provider will emerge
“The Future of Cloud Computing: Industry Predictions for 2012” Cloud Computing Journal, Nov 4, 2011
http://cloudcomputing.sys-con.com/node/2040343
22. Calculate Risk
1. Recognize and understand change
− Society
− Behaviours
− Your landscape
2. Take the lead to eliminate FUD
3. Know who your advocates and detractors are
4. Listen
23. Fear of perceived security risks in allowing employees access to
social media tools and channels
− “What if someone stole our secrets or released them without permission, or brought a
virus into our network?”
Uncertainty over the effects of losing control
− “Isn’t there a huge risk that employees will say something they shouldn’t if we don’t
monitor what they’re allowed to do?”
Doubt over productivity
− “Surely it increases the chances for employees to waste time?”
25. What You Need to Know
1. Know – with precision – who the influencers and opinion-leaders are
2. Know your “share of conversation” vs “share of voice”
3. Know where conversations are occurring that matter
4. Know how news is shared and by whom
5. Know of issues before they become mainstream
6. Know the right keywords that drive search
7. Know who to follow or friend
8. Know what content your customers care about
9. Know who is defining your brand, pro or con
27. Thank You
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