SlideShare uma empresa Scribd logo
1 de 40
Baixar para ler offline
Setting The Agenda 
For Tomorrow’s PR 
Neville Hobson 
@jangles 
October 17, 2014 
#NEMO14 | @jangles 1
• Communicator 
• Blogger 
• Podcaster 
• Test pilot (shiny new objects) 
• Experimenter 
• Construction worker 
• Visualizer 
• Eternal optimist 
#NEMO14 | @jangles 2
I’m a 
digital 
natural 
#NEMO14 | @jangles 3
1993 2014 
http://www.kpcb.com/insights/2013-internet-trends 
#NEMO14 | @jangles 4
Anyone with an opinion and an 
internet connection 
can influence someone 
else about the things you 
care about. 
#CRS400 
NEMO14 | @jangles 5
http://www.gartner.com/newsroom/id/2819918 
#NEMO14 | @jangles 6
People don't care about the 
Internet of 
Things 
#NEMO14 | @jangles 7
People care about the 
Internet of 
Caring 
Things 
#NEMO14 | @jangles 8
http://venturebeat.com/2014/10/12/the-doctor-will-see-you-now-through-google/ 
#NEMO14 | @jangles 9
Convergence 
Five converging forces – 
mobile, social media, data, 
sensors and location – are 
reshaping our lives and will have 
profound effects on each of us 
individually, in the workplace and 
in our society at large during the 
coming decade. 
http://www.amazon.co.uk/Age-Context-Mobile-Sensors-Privacy/dp/1492348430 
#NEMO14 | @jangles 10
TODAY 
#NEMO14 | @jangles 11
#NEMO14 | @jangles 12
#NEMO14 | @jangles 13
#NEMO14 | @jangles 14
#NEMO14 | @jangles 15
https://twitter.com/USAirways/status/455789281894604800 
#NEMO14 | @jangles 16
https://twitter.com/CanadaNATO/status/504651534198927361 
#NEMO14 | @jangles 17
https://twitter.com/JamieDMJ/status/512877924354379776 
#NEMO14 | @jangles 18
You can’t tell anyone anything new 
any more. 
They already 
Googled it. 
#NEMO14 | @jangles 19
http://www.slideshare.net/sap/99-facts-on-the-future-of-business 
#NEMO14 | @jangles 20
http://www.slideshare.net/sap/99-facts-on-the-future-of-business 
#NEMO14 | @jangles 21
http://www.slideshare.net/sap/99-facts-on-the-future-of-business 
#NEMO14 | @jangles 22
http://www.slideshare.net/sap/99-facts-on-the-future-of-business 
And 
‘digital 
naturals’ ? 
#NEMO14 | @jangles 23
Of 16-To-24-Year-Olds 
Want 
http://www.forbes.com/sites/victorlipman/2014/09/22/71-of-16-24s-want-wearable-tech-why-dont-i-even-want-to-wear-a-watch/ 
#NEMO14 | @jangles 24
#NEMO14 | @jangles 25
#NEMO14 | @jangles 26 
http://www.amazon.co.uk/Wearables-Smartwatches-Activity- 
Trackers/b?ie=UTF8&node=4845975031
Temperature test 
• 80% said wearable technology will be hugely beneficial to people 
in their daily lives. 
• 30% felt it will promote even more the divide between information 
haves and have-nots (or between those with money and those with not 
enough). 
• 50% thought that wearable technology is still years away from 
becoming mainstream 
• 70% were certain that privacy and information confidentiality 
will be a big worry as wearable technology becomes more common. 
(No one mentioned ethics or ethical behaviours.) 
http://www.nevillehobson.com/2014/07/09/way-ethics-prethics/ 
#NEMO14 | @jangles 27
#NEMO14 | @jangles 28
http://www.wired.co.uk/magazine/archive/2014/11 
http://www.telegraph.co.uk/news/11155337/Big-companies-snoop-on-public-more-than- 
GCHQ-says-spy-chief.html 
#NEMO14 | @jangles 29
Are We 
Too 
Complacent? 
#NEMO14 | @jangles 30
TOMORROW 
#NEMO14 | @jangles 31
Imagine going to a meeting with people who 
do you not know. As you walk into the room, 
your smart watch triggers a sensor in the 
doorway, which now lets everyone in the room 
know you have arrived. As a portfolio about 
you flashes in front of their eyes, a quick 
introduction to each person in the room 
simultaneously scrolls inside your specially 
enabled eyeglasses. 
“ 
” http://www.cmswire.com/cms/internet-of-things/a-vision-of-wearable-tech-in-the-workplace-026113.php 
#NEMO14 | @jangles 32
http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf 
#NEMO14 | @jangles 33
} Drivers 
= 
Enabler 
#NEMO14 | @jangles 34
MEANS 
TO 
AN END 
#NEMO14 | @jangles 35
http://youtu.be/KsGYucIy-N0 
http://www.prca.org.uk/futurepragency 
#NEMO14 | @jangles 36
The PR Agency of The Future 
1. Put the client first 
2. Recognize the need to specialize 
3. Take everyone on the journey 
4. Don’t throw the baby out with the bathwater 
5. People remain our greatest asset 
https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future 
#NEMO14 | @jangles 37
What is your role in 
such a rapidly-evolving 
landscape 
#NEMO14 | @jangles 38
Be… 
• Relevant 
• Measurable 
• Valuable 
• Entrepreneurial 
• Ethical 
• Open 
• Professional 
• Courageous 
#NEMO14 | @jangles 39
Setting The Agenda 
For Tomorrow’s PR 
Neville Hobson 
@jangles 
Lund University Helsingborg, October 17, 2014 
This presentation deck and original content therein is copyright 2014 Neville Hobson. Some rights reserved. 
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the 
license for terms. 
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. 
If you have questions or comment arising from your use of this deck, contact Neville Hobson: 
 +44 7577 997 222 
 neville@nevillehobson.com 
 www.nevillehobson.com 
 @jangles 
#NEMO14 | @jangles 40

Mais conteúdo relacionado

Destaque

Media relations and PR planning
Media relations and PR planningMedia relations and PR planning
Media relations and PR planningBolaji Okusaga
 
Cognitive Dissonance –vs Agenda-setting theory
Cognitive Dissonance –vs  Agenda-setting theoryCognitive Dissonance –vs  Agenda-setting theory
Cognitive Dissonance –vs Agenda-setting theorydebjo33
 
Social Media and PR 2.0
Social Media and PR 2.0Social Media and PR 2.0
Social Media and PR 2.0Jame Ervin
 
Psychological Warfare - Turn Order
Psychological Warfare - Turn OrderPsychological Warfare - Turn Order
Psychological Warfare - Turn OrderDaniel Hundycz
 
Agenda setting theory
Agenda setting theory Agenda setting theory
Agenda setting theory mgbrown12
 

Destaque (8)

Journalism roles and values
Journalism roles and valuesJournalism roles and values
Journalism roles and values
 
Media relations and PR planning
Media relations and PR planningMedia relations and PR planning
Media relations and PR planning
 
Cognitive Dissonance –vs Agenda-setting theory
Cognitive Dissonance –vs  Agenda-setting theoryCognitive Dissonance –vs  Agenda-setting theory
Cognitive Dissonance –vs Agenda-setting theory
 
Social Media and PR 2.0
Social Media and PR 2.0Social Media and PR 2.0
Social Media and PR 2.0
 
Psychological Warfare - Turn Order
Psychological Warfare - Turn OrderPsychological Warfare - Turn Order
Psychological Warfare - Turn Order
 
Propaganda
PropagandaPropaganda
Propaganda
 
Agenda setting theory
Agenda setting theory Agenda setting theory
Agenda setting theory
 
PR vs. Advertising vs. Marketing
PR vs. Advertising vs. MarketingPR vs. Advertising vs. Marketing
PR vs. Advertising vs. Marketing
 

Semelhante a Setting The Agenda For Tomorrow's PR

Charlie's Angels Converting The Mobile Customer By Lisa Williams
Charlie's Angels Converting The Mobile Customer By Lisa WilliamsCharlie's Angels Converting The Mobile Customer By Lisa Williams
Charlie's Angels Converting The Mobile Customer By Lisa WilliamsSearch Marketing Expo - SMX
 
Designing Omnichannel Experiences - eTail West 2013
Designing Omnichannel Experiences - eTail West 2013Designing Omnichannel Experiences - eTail West 2013
Designing Omnichannel Experiences - eTail West 2013Samantha Starmer
 
Business Case for UX - KCDC 2014
Business Case for UX - KCDC 2014Business Case for UX - KCDC 2014
Business Case for UX - KCDC 2014Danielle Cooley
 
Confessions of a Content Whisperer
Confessions of a Content WhispererConfessions of a Content Whisperer
Confessions of a Content WhispererKatherine Krause
 
Re-Defining Today's Communicator
Re-Defining Today's CommunicatorRe-Defining Today's Communicator
Re-Defining Today's CommunicatorNeville Hobson
 
Digital Marketing Trends for 2015 - Chester County Marketing Group Presentation
Digital Marketing Trends for 2015 - Chester County Marketing Group PresentationDigital Marketing Trends for 2015 - Chester County Marketing Group Presentation
Digital Marketing Trends for 2015 - Chester County Marketing Group Presentation610 Digital, LLC
 
Personalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think BigPersonalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think BigConnective DX
 
Personalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think BigPersonalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think BigISITE Design is now Connective DX
 
BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...
BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...
BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...BrightEdge Technologies
 
Crowdsourcing: How to Make Students Part of the Mobile Solution
Crowdsourcing: How to Make Students Part of the Mobile SolutionCrowdsourcing: How to Make Students Part of the Mobile Solution
Crowdsourcing: How to Make Students Part of the Mobile Solutionmodolabs
 
Anatomy of a digital project seminar - 8th November, London
Anatomy of a digital project seminar - 8th November, LondonAnatomy of a digital project seminar - 8th November, London
Anatomy of a digital project seminar - 8th November, LondonPrecedent
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
 
Search in the Metaverse
Search in the MetaverseSearch in the Metaverse
Search in the MetaverseKaizen
 
Content strategy for deliberate discovery at CongresCM
Content strategy for deliberate discovery at CongresCMContent strategy for deliberate discovery at CongresCM
Content strategy for deliberate discovery at CongresCMMargot Bloomstein
 
Design for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 WorkshopDesign for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 WorkshopSamantha Starmer
 

Semelhante a Setting The Agenda For Tomorrow's PR (20)

Charlie's Angels Converting The Mobile Customer By Lisa Williams
Charlie's Angels Converting The Mobile Customer By Lisa WilliamsCharlie's Angels Converting The Mobile Customer By Lisa Williams
Charlie's Angels Converting The Mobile Customer By Lisa Williams
 
Designing Omnichannel Experiences - eTail West 2013
Designing Omnichannel Experiences - eTail West 2013Designing Omnichannel Experiences - eTail West 2013
Designing Omnichannel Experiences - eTail West 2013
 
Business Case for UX - KCDC 2014
Business Case for UX - KCDC 2014Business Case for UX - KCDC 2014
Business Case for UX - KCDC 2014
 
Confessions of a Content Whisperer
Confessions of a Content WhispererConfessions of a Content Whisperer
Confessions of a Content Whisperer
 
Re-Defining Today's Communicator
Re-Defining Today's CommunicatorRe-Defining Today's Communicator
Re-Defining Today's Communicator
 
Digital Marketing Trends for 2015 - Chester County Marketing Group Presentation
Digital Marketing Trends for 2015 - Chester County Marketing Group PresentationDigital Marketing Trends for 2015 - Chester County Marketing Group Presentation
Digital Marketing Trends for 2015 - Chester County Marketing Group Presentation
 
Personalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think BigPersonalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think Big
 
Personalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think BigPersonalization in Higher Education: Start Small and Think Big
Personalization in Higher Education: Start Small and Think Big
 
BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...
BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...
BrightEdge Share15 - S301: Mobile Friendly Momentum - Multi-Device Type Optim...
 
Creating the Internet-Based Nonprofit
Creating the Internet-Based NonprofitCreating the Internet-Based Nonprofit
Creating the Internet-Based Nonprofit
 
Crowdsourcing: How to Make Students Part of the Mobile Solution
Crowdsourcing: How to Make Students Part of the Mobile SolutionCrowdsourcing: How to Make Students Part of the Mobile Solution
Crowdsourcing: How to Make Students Part of the Mobile Solution
 
Anatomy of a digital project seminar - 8th November, London
Anatomy of a digital project seminar - 8th November, LondonAnatomy of a digital project seminar - 8th November, London
Anatomy of a digital project seminar - 8th November, London
 
Making the case for moble
Making the case for mobleMaking the case for moble
Making the case for moble
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
 
Search in the Metaverse
Search in the MetaverseSearch in the Metaverse
Search in the Metaverse
 
Content strategy for deliberate discovery at CongresCM
Content strategy for deliberate discovery at CongresCMContent strategy for deliberate discovery at CongresCM
Content strategy for deliberate discovery at CongresCM
 
Employability & Social Media
Employability & Social MediaEmployability & Social Media
Employability & Social Media
 
How the Class of 2016 Will Change Marketing
How the Class of 2016 Will Change MarketingHow the Class of 2016 Will Change Marketing
How the Class of 2016 Will Change Marketing
 
Design for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 WorkshopDesign for Cross Channel - UX Week 2012 Workshop
Design for Cross Channel - UX Week 2012 Workshop
 
RST2014_Yaroslavl_27faces.com
RST2014_Yaroslavl_27faces.comRST2014_Yaroslavl_27faces.com
RST2014_Yaroslavl_27faces.com
 

Mais de Neville Hobson

The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsThe Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsNeville Hobson
 
AI, the Connected Car and What's Next
AI, the Connected Car and What's NextAI, the Connected Car and What's Next
AI, the Connected Car and What's NextNeville Hobson
 
Perspectives on Social Business
Perspectives on Social BusinessPerspectives on Social Business
Perspectives on Social BusinessNeville Hobson
 
Leadership Communication Within the Organisation
Leadership Communication Within the OrganisationLeadership Communication Within the Organisation
Leadership Communication Within the OrganisationNeville Hobson
 
Take Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkTake Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkNeville Hobson
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?Neville Hobson
 
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Neville Hobson
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?Neville Hobson
 
How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?Neville Hobson
 
The Big Online Picture
The Big Online PictureThe Big Online Picture
The Big Online PictureNeville Hobson
 
Podcasting for Business
Podcasting for BusinessPodcasting for Business
Podcasting for BusinessNeville Hobson
 
Wikipedia and Public Relations
Wikipedia and Public RelationsWikipedia and Public Relations
Wikipedia and Public RelationsNeville Hobson
 

Mais de Neville Hobson (20)

The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data AnalyticsThe Rise of Augmented Intelligence: Making the Most Out of Data Analytics
The Rise of Augmented Intelligence: Making the Most Out of Data Analytics
 
AI, the Connected Car and What's Next
AI, the Connected Car and What's NextAI, the Connected Car and What's Next
AI, the Connected Car and What's Next
 
The Power Within
The Power WithinThe Power Within
The Power Within
 
Smarter Measurement
Smarter MeasurementSmarter Measurement
Smarter Measurement
 
Perspectives on Social Business
Perspectives on Social BusinessPerspectives on Social Business
Perspectives on Social Business
 
Leadership Communication Within the Organisation
Leadership Communication Within the OrganisationLeadership Communication Within the Organisation
Leadership Communication Within the Organisation
 
Take Courage: Listen, Don't Talk
Take Courage: Listen, Don't TalkTake Courage: Listen, Don't Talk
Take Courage: Listen, Don't Talk
 
High-Street
High-StreetHigh-Street
High-Street
 
QR codes
QR codesQR codes
QR codes
 
Experience Innovation
Experience InnovationExperience Innovation
Experience Innovation
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?
 
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?
 
Getting An Education
Getting An EducationGetting An Education
Getting An Education
 
How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?How Ready Are You for the Connected Consumer?
How Ready Are You for the Connected Consumer?
 
The Big Online Picture
The Big Online PictureThe Big Online Picture
The Big Online Picture
 
Take Courage
Take CourageTake Courage
Take Courage
 
Podcasting for Business
Podcasting for BusinessPodcasting for Business
Podcasting for Business
 
Wikipedia and Public Relations
Wikipedia and Public RelationsWikipedia and Public Relations
Wikipedia and Public Relations
 

Último

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Último (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

Setting The Agenda For Tomorrow's PR

Notas do Editor

  1. About Neville Hobson Communicator, blogger, podcaster, based in the UK. Communication consultant. Co-founder of the FIR Podcast Network. Co-host of The Hobson & Holtz Report weekly business show. Presence across the social web especially on Twitter, Google+.
  2. On the internet everybody knows you’re a dog.
  3. Gartner’s Emerging Technologies Hype Cycle 2014.
  4. “The doctor can see you now”
  5. World Map of Social Networks July 2014.
  6. Most social networks are now mobile-first.
  7. Twitter growth tops Wall Street forecasts & Facebook user base shifts further to mobile.
  8. “Citizen journalism”
  9. Twitter example: US Airways pic April 2014.
  10. Twitter example: Canada at NATO August 2014.
  11. Twitter example: Scottish referendum September 2014.
  12. Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.
  13. Globally, more people trust regular employees to tell the truth than CEOs (50% vs 43%).
  14. Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations…
  15. Millennials (and ‘digital naturals’?) believe that other consumers care more about their shopping experiences than companies do – and that’s why they share their opinions online. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life.
  16. Smart wearables!
  17. Amazon UK Wearable Tech Store.
  18. Twitter needs access to…
  19. Privacy threats – Daily Telegraph, Wired magazine.
  20. Magnitude of upcoming change will be stunning…
  21. [Video] PRCA and the PR Agency of The Future.