Presentation deck I used in a keynote presentation to members of the Norwegian Communications Association on Oslo, March 27, 2014.

1. Re-Defining
Today’s
Communicator
Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen

2. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles2

3. http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles3

4. “Accenture 10-Country Study Finds Singapore, Norway and UAE Lead in Digital Government”
http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm
In Norway, 78% of
citizens believe that
government should
consult with them in the
design and delivery of
public services, which
indicates a highly
engaged population.
”
“
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles4

5. In The Next
25 Minutes
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles5

6. • Understand…
1. The difference between poor
behaviour and good practice
2. Organization change
3. Behavioural change
4. Technology change
• What you can do, right now
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles6

7. The
Landscape
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles7

8. Anyone with an opinion
and an internet connection
can influence someone else
about the things you care
about, eg, your reputation.
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles8

9. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles9
http://www.slideshare.net/sap/99-facts-on-the-future-of-business

10. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles10
http://www.slideshare.net/sap/99-facts-on-the-future-of-business

11. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles11
http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/

12. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles12
http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/

13. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles13
http://en.wikipedia.org/wiki/Professional

14. http://tomfishburne.com/2011/02/for-immediate-release.html
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles14
https://twitter.com/jangles/status/438012815711174656

15. Declining Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles15

16. http://www.prweek.com/article/1285235/fight-soul-pr
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles16

17. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies”
http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles17

18. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies”
http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles18

19. Re-Define
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles19

20. } Drivers
= Enabler
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles20

21. -ability
“ ”
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles21

22. http://www.gartner.com/newsroom/id/2575515
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles22

23. Building Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles23

24. • What is the
communicator’s role
in such a rapidly-
evolving landscape
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles24

25. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles25

26. Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles26

27. Re-Defining
Today’s
Communicator
Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen

28. This presentation deck and original content in it is copyright 2014 Neville Hobson.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.eu
 www.nevillehobson.com
 @jangles
Re-Defining
Today’s Communicator
Neville Hobson
@jangles
March 27, 2014
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles28