Le neuromarketing : Introduire les sciences cognitives dans le nouveau poaradigm de la publicité _ Pour en savoir plus visitez http://btoone.com

1. Breathe a NEW LIFE into your profits

2. See your brand through the eyes of YOUR audience

3. Percentage of consumers that believe companies are telling the truth in their advertising plungeddeeper to 7% - Forrester

4. Discover thenew paradigm shift?

6. The old paradigm: • Interruptive advertising and promotion • Broadcast advertising: ads speak atyounot toyou How were they perceived?

7. We’re all made of the same code

8. The old paradigm: Broadcast violates people’s rights• conflict caused a revolution: the unethical behavior becameunacceptable

9. Consequencesof the revolution • People to take back their power

10. The NEW paradigm:Advertising Take 2PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST: THE OPEN - CLOSED CHALLENGE

12. • We decide who gets to market to us • We value trust more than anything • We actually collaborate • We sell our Attention • Data becomes enormously valuable Collaborate or Die

14. CONSUMERS NOW PREFER PEER reviews to expert reviews by 6 - 1 margin visu corporation

15. Today’s consumers don’t see your adThey feel your adEmotion to a faults is always blind, lawless, unconfined, and breaks all chains verbal seduction.

16. “I know that half the money I spend on advertising is wasted, I just do not know which half.” John Wannamaker (1876)

17. Emotional responses to commercial messages [below the level of conscious awareness] ...

18. can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process.

19. Truth is all we ask for

20. See your brandthrough their eyes

21. Packaging

23. Which of the packaging earned their attention?

25. Advertising_ Look at the next ad …

27. Do you know what they‘re looking at? The “mental workspace” is ruled byrelevance

29. Imagine… Running this ad for 8 consecutive weeks nothaving a clue: What they’re seeing what’s stimulating or not their attention. The losses you running,

31. Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “mental workspace,” a specialized brain network that is central to complex cognition:Knowledge, Experience, and Emotion

32. The cognitive ad…

34. Now Imagine… knowing the response prior to publishing the ad -

36. Noticed the difference in the level of emotion with that of the previous ad ?

37. Introducing:COGNITIVE RESPONSE MEASUREMENT

39. The next best alternative to QEEG: [quantified electroencephalography]

40. Is your corporate logo credibility-based? Test your emotional level now

41. A salient [ neuroscientific term: relevance] simulation of the human attention andcalibratedemotionalresponselevelA robotic/scientificresearch and itsphysiologic / neurologic relation to humans

42. Which one passed the credibility and emotional metric test?

44. 56 million Websites, 7.5 billion Web pages… Only 5,500 Web sites passed the performance metric test, shocking?

45. Imagine… You’re publishing your new website

47. Today, users have developed a short fuse when it comes to Websites, not only they won’t return, but they’ll mark you (not bookmark you) for life.

48. So, do you know what your users are looking at?Remember: Knowledge, Experience, and Emotion?

49. Now imagine… The next one is your site

52. Imagine… knowing in advancethe relevancy factor

55. Have you tested your Website lately? Is your logo credibility-based? Does your ad speak to your audience? Does your copy calibrate effectively? Let us arm you the new success weaponry

56. We can help you: Reclaim your customers trust Rebuild your credibility Optimized your visual communicationbreathe new life into your profitshttp://btoone.com

57. We look forward to adding zeros to your bottom line.