Learn how adding fake works increased feedback on portfolio builder

1. neuelabs paulo floriano Pare de construir e comece a aprender

2. Siga a gente neuelabs.com neuelabs neuelabs neue-labs

3. 2 duras verdades sobre o desenvolvimento de produtos.

5. ninguém. liga.

6. “at least 2/3 of your ideas are crap.” marty cagan

7. conceito design dev deploy

8. conceito design dev deploy } } } um pouco de aprendizado nada de aprendizado muito aprendizado

9. “pelo menos 2 horas a cada 6 semanas.” jared spool

10. um novo aprendizado a cada semana.

11. como?

12. 1) tornar o processo de pesquisa mais natural.

14. testes toda semana 300 testes/ano US$ 30 mil

16. 2) usar o conhecimento que já existe.

18. 3) rodando experimentos contínuos.

19. mvp.

20. zero código (ou quase).

22. concierge.

24. mágico de oz.

26. fake feature/product.

29. tudo junto.

31. landing page concierge wizard of oz

32. backlog de produto → backlog de experimentos

33. ([S,' %DFNJURXQG +LSyWHVHDomR@YDLUHVXOWDGR@ 7LSRGHH[SHULPHQWR 'HWDOKDPHQWRGRH[SHULPHQWR 5HVXOWDGRVREWLGRV $SUHQGL]DGRYDOLGDGR $SyVODQoDPHQWRGDODQGLQJSDJHH GLYXOJDomRGRYDORUUHFHEHPRVDSHQDV OHDGFXULRVR(VWDPRVWUDEDOKDQGRFRPR PRGHORSDJRORJRGHFDUD5DQRRX 5PrV 2IHUHFHUGLDVJUDWXLWRVYDL DXPHQWDUTXDQWLGDGHGHOHDGV $OWHUDUWH[WRGDODQGLQJSDJH $OWHUDUFRQWH~GRODQGLQJSDJH $OWHUDUFRQWH~GRGRVDGV 0HGLUTXDQWLGDGHGHFRQWDWRVUHFHELGRV 0HOKRULDQDTXDQWLGDGHGHOHDGVFRQWUD

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36. HDQWLJD %

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38. 3HVTXLVDTXDOLWDWLYDSHVTXLVD SRUWHOHIRQH

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40. HPDLVQRYRD

41. RPSURSRVWDGHYDORU WHVWDPRVRQVLJDXPWUDPSRHDXPHQWHVXDUHQGD FRPIUHHODV1DLGDGHDSHVDUGRVPDLVYHOKRV

42. FOLFDUHPPDLVQRVDGVFRQYHUWHPRVRVPDLV QRYRV

43. 1DSURSRVWDGHYDORURQVLJDXPWUDPSR FRQYHUWHXPDLVFRPH$XPHQWDVXDUHQGDFRP IUHHODV 3HUILOGHLGDGHSDUDFRQYHUVmRpR0DLVQRYR HSURSRVWDGHYDORUPDLVDSHODWLYDpDGH HPSUHJR 7HVWDPRVR3RUWLIDSDJRHWULDO$WUDomRIRL SHTXHQDVHFRQVLGHUDUPRVRDXPHQWRQD YHUEDGHPDUNHWLQJ$JRUDYDPRVWHVWDUR PRGHORIUHHPLXPHYHUFRPRHOHVH FRPSRUWD 2IHUHFHUSRWIyOLRVJUDWXLWRVYDL DXPHQWDUQ~PHURGHSRUWIyOLRV SURGX]LGRVSRUVHPDQD $OWHUDUODQGLQJSDJH ULDUIOX[RSDUDHVFROKDGH SODQRJUiWLVSDJR

44. RSLDPRVRIX[RGR3UHVVIROLRVHWHVWDUPRVRV UHVXOWDGRVGXUDQWHDVHPDQD4XHUHPRVYHU TXDQWRVSRUWIyOLRVWULDOVIDUHPRV ,QtFLRGHMXQKRGHMXQKRYDOLGDPRVDKLSyWHVH2 Q~PHURGHSRUWIyOLRVWULDODXPHQWRXGHSDUDH WLYHPRVSRUWIyOLRVJUDWXLWRV$OpPGRVOHDGVTXH DXPHQWDUDPFRQVLGHUDOYHOPHQWH 1~PHURGHSRUWIyOLRVSURGX]LGRVSRUVHPDQD DXPHQWRX2IHUHFHUXPSODQRJUDWXLWR DXPHQWDDQRomRGHYDORUVREUHRSRUWIyOLR SDJRDSWDURHPDLOFRPRSULPHLURSDVVR WDPEpPIXQFLRQDPXLWREHPSDUDSHJDUOHDGV 0XLWRVXVXiULRVHQYLDPDSHQDVXPWUDEDOKR RXQHQKXPSDUHFHTXHTXHUHPDSHQDVYHU FRPRR3RUWLIDILFDSURQWR(OHVQmR UHVSRQGHPRVHPDLOVHQmRFRQVHJXLPRV REWHUIHHGEDFN ,QFOXLUWUDEDOKRVIDNHVDRLQYpVGH GHL[DUR3RUWLIDYD]LRYDLDXPHQWDU RQ~PHURGHHPDLOVUHWRUQDGRV ,QVHULUWUDEDOKRVIDNHVQRV SRUWIyOLRV $FUHGLWDPRVTXHRXVXiULRSRVVDVHVHQWLU LQFRPRGDGRFRPWUDEDOKRVTXHQmRVmRGHOHH WDPEpPSRVVDYHUFRPRR3RUWLIDILFDFRP GLIHUHQWHVPtGLDV ,QtFLRGHMXQKR'XUDomRGHVHPDQD1HQKXP XVXiULRVHLQWHUHVVRXHPWURFDUVHXVWUDEDOKRV 3ROXLURSRUWIyOLRGRXVXiULRQmRYDLID]rOR VHHQJDMDUPDLV 8VXiULRVLQVHUHPHPDLOVPDVQmR SURVVHJXHPHQYLDQGRWUDEDOKRV (QYLDUHPDLOVUHFRUUHQWHVYDLID]HU FRPTXHXVXiULRVVHMDPUHDWLYDGRV 7HVWH$%FRPHPDLOV 9DPRVFRQILJXUDUR-RW)RUPSDUDHQYLDUHPDLOVGH %RDV9LQGDVGLIHUHQWHV$WpTXDUWDPDQGDUHPRVH PDLO$HDWpGRPLQJRHQYLDPRVRHPDO% 0HGLUHPRVTXDOOHYRXPDLVXVXiULRVSDUDRVLWHH TXDOFRQYHUWHXPDLV

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47. HVWHS~EOLFRSRGHDEUDoDUDLGHLD GHXPSRUWIyOLRSDJR 2IHUHFHUXPSRUWyOLRSUHPLXPSDUD DWRUHVPRGHORVHUHFHSHFLRQLVWDV HPVHPDQDVYDLJHUDUQRPtQLPR SRUWIyOLRVSDJRV /DQGLQJSDJHRIHUHFHQGRH[HP 8WLOL]DUVTXDUHVSDFHFRPRSURGXWRIDOVR 1RYD/3 ROHWDUPDLOOLQJGRDJHQGDGRSURGXWRU 'LVSDUDUPDLOOLQJ 6HJPHQWDPRVRPDLOLQJGHHPDLOVHP DWRUHVPRGHORVHUHFS9DPRVPDQGDUXPDQHZVOHWWHU SDUDFDGD5HVXOWDGRQLQJXpPFRPSURX9DPRV DEDL[DURSUHoRGHL[DUFRPRPHVPRYDORUGR 6TXDUH6SDFHHH[LELUQmRRYDORUFKHLRHVLPDV SDUFHODV$EDL[DPRVRSUHoRHQLQJXpPFRPSURX 0DLOFKLPSEORTXHRXQRYRVGLVSDURV9DPRVLQYHVWLUHP )DFHERRNDGVHYHUVHWHPRVDOJXPUHWRUQRVHP UHWRUQR(QFHUUDPRVRH[SHULPHQWR1RWRWDODSiJLQD WHYHXVXiULRV~QLFRV ([SHULPHQWRLQYDOLGDGR$VROXomRGHSRUWIyOLR QmRUHVROYHXPSUREOHPDXUJHQWHGRVDWRUHV 'DUXPDHVWUHVVDGDQDDWLYDomRHYHUVH 2IHUHFHUDRSomRGHHQYLDU ([SHULPHQWRYDOLGDGR$SUHQGHPRVTXHRV

48. personas → tabulação de entrevistas

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50. links para os templates: bit.ly/1qGltsZ bit.ly/1tO5au6

51. Até breve. paulo.floriano@neuelabs.com @prfloriano neuelabs.com

Learn how adding fake works increased feedback on portfolio builder

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