Mastering the “three Rs” was essential for knowledge workers in the twentieth century. Today, knowledge workers need to master the “three Cs” in order to succeed in our connected economy. Learn about the “three Cs”, and learn how your blog, the search engines, and social networking sites cooperate to create and enhance your professional reputation. Discover the limitations of Facebook, LinkedIn, and Twitter as publishing platforms, and learn the critical features of WordPress that make it the premier platform for sharing your talents with the world.
32. Facebook is a walled garden
your data is hidden
away on facebook’s
servers
hidden from Google—
on purpose
facebook is in Google’s
blind spot
33. Facebook is a walled garden
Together, this data comprises treats it all as proprietary
a mammoth amount of data, largely shielding it from
activity, almost a second Google's crawlers. Except for
Internet. By Facebook's the mostly cursory
estimates, every month users information that users
share 4 billion pieces of choose to make public, what
information—news stories, happens on Facebook's
status updates, birthday servers stays on Facebook's
wishes, and so on. They also servers. That represents a
upload 850 million photos massive and fast-growing
and 8 million videos. But blind spot for Google, whose
anyone wanting to access long-stated goal is to
that stuff must go through "organize the world's
Facebook; the social network information."
WIRED MAGAZINE: Great Wall of Facebook: The Plan to
Dominate the Internet — and Keep Google Out
34. Facebook is a walled garden
have fun with facebook
publish your updates
don’t count on it to
promote your message
to the world
47. Your
WordPress “WordPress takes
Advantage care of 80-90% of
(the mechanics of)
dominate the search search engine
engines optimization (SEO)”
Matt Cutts,
Google Engineer
WordCamp SF,
5/30/2009