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Tools and Strategies for Communications – NGO Track
Be Human Technologies are social because people use them and people are social.  Examples: Sign messages, use a real photo, share personal stories. Questions: ,[object Object]
 Where do you have organizational profiles that could be updated?
 How are you recognizing community members as individuals and not just your audience?www.techsoup-romania.org/lpw
Tools for Listening www.techsoup-romania.org/lpw
Tools for Listening Why is listening important? ,[object Object]
Is your work relevant?
Are your services relevant?
What information is needed?www.techsoup-romania.org/lpw
Tools for Listening What does listening mean? ,[object Object]
Searching
MonitoringWhat doesn’t listening mean? ,[object Object]
It is not freewww.techsoup-romania.org/lpw
Tools for Listening How do organizations benefit from listening? ,[object Object]
Respond to comments and mentions
Know who's with you and against
Work with them to build relationships
Research your resonance
Test which messages propagate

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