Netquest Panel Presentation 2010

Advanced Online Panels
1
www.solucionesnetquest.com
LatAm & Iberia
netquest

2
About Netquest
Propietary technology for survey software
and panel management.
A team of highly skilled survey scripters
handling complex survey designs.
Programación
Informes online
Online Panels recruited “by invitation
only” and managed locally by country
experts in Latinamerica and Iberia.
Offices
Spain
Portugal
Mexico
Brazil
Argentina
Independent fieldwork provider with local
panel operations in Spain, México and Brazil
and 10 years of experience.
55 Employees
Last update: oct 2010

3
Our mission and values
LATAM & IBERIA
We are specialists in the Latinamerica and Iberia regions
with proprietary panels, with expertise providing sample
for international global companies.
INDEPENDENT
We work for the main research agencies in LATAM and
IBERIA as a “fieldwork only” provider.
We do not provide full-service research to end clients.
QUALITY
High quality in sample delivery is our main objective.
With our “by-invitation-only” recruitment process, we avoid professional
panelists and minimize the bias of online sampling. At the same time,
we are totally committed to providing scientific and representative
online samples.

4
Netquest is not…
≠ We are not a MARKET RESEARCH COMPANY
≠ We are not a EMAILING COMPANY / ONLINE AGENCY / ONLINE COMUNITY
• Survey scripting (own tech.)
• Data Hosting
• Incentives
• Online reports
ONLINE
FIELDWORK
Market researcherDATA ANALYSIS
Market researcherProject design

5
Our decissions for quality in our Panels
3 E-survey regarding specific interests is conducted:
Candidates receive a personal and unique invitation to participate in
the survey, and no incentive is previously announced (again to minimize
self-selection) .
4 Would you like to become a member?
At the end of the survey, respondents are offered one possibility of
becoming members of Netquest. At this point, we incentive
registration in order to maximize convertion rates.
2 Candidates are selected: Netquest chooses the profiles that
better represent the spanish population and invites them to participate
in a survey related to the interests of the portal where they are
registered (to minimize self-selection and professional panelists)
 40% to 65% response rate in every project
 Highly profiled panelists: more than 200 variables p.p.
 Multisource Recruitment: 200+ websites
 Strict Quality Measures to avoid professional respondents
 Survey incentivated with gifts (no sweepstakes)
Actively Recruited (“by invitation only”) members, pre-
identified from validated databases avoiding Spam.
 Recruitment is the key to quality
We do not use monetary incentive to avoid undesirable bias and panelist
profesionalization. Panelists receive points and exchange them in our panel
plattform for very valuable presents. Every survey and filtered out is
rewarded with points.
Netquest Panel Plattform
 No Monetary Incentive
 “By-invitation-only” How it works
1 Websites with registered users: we close Agreements with a
wide range of website types in order to reach highly representative
segments of the population. Some examples:

6
Panels in LatAm & IBERIA
 Speciallist sub-panels
Design, Recruitment and Incentivation are managed locally.
This yields high quality samples, fast completion times and lower
costs.
 Local Panel Operations
Own Panels in:
Brazil:Spain
N=120.000
R.R.=40%
Portugal
N=13.000
R.R=65%
México
N=50.000
R.R=55%
N=45.000
R.R=65%
Other Panels in development:
Healthcare Panels
3.000 Physicians in Spain
40+ specialities
12.000 Patients in Spain
31+ illnesses
Continuous Profiling
PROFILING
Filter-outs / Quotafulls
Basic Profile Telecommunications Healthcare
Household Videogamers Retail
Finance/
Banking
Media/ Technology
Beverages/
tobacco
Work – B2B
Automobile –
Motorbikes
Travel
Filtered-out and Quota-Full panellists are invited to answer
additional questions on diferent information modules:

7
Key strategies that guarantee our quality
 40% to 65% response rate
 Longer permanence in the panel = more profiling variables
identified
 Multisource recruitment: Phone-to-Web, Online, Postal
 Strict quality measures to avoid professional respondents
Active recruitment (“by invitation only”). Allows to
directed recruitment of desired targets, pre-identified
from validated databases.
1 - Controlled Recruitment
We do not use monetary
incentives to avoid bias and
panelist professionalization.
Panelists receive points,
redeemable in our proprietary
platform for valuable presents.
Every survey pays points, even
when filtered out.
2 - No Monetary Incentive
3 – Local Management
• We invest in completely functional and
autonomous offices in every significant market
where we conduct business.
• This assures that the panel is built, maintained
and incentivized by local people and in perfect
fit with local reality and needs.
• The result is not just being close to our client,
but being also close to our panelist. This builds
trust that transform into quicker and more
sincere responses.

8
What makes us different

9
By invitation only
• No duplicated panellists
• Less Fraud/professionals
*Estimated data for a passive recruited panel by True Sample
OPEN PANEL CLOSED PANEL
www.nicequest.com

10
Multisource recruitment
• Heterogeneus profiles = more representativeness
• Higher conversion rates = profile diversity
35% conv.rate
Banner recruitment:
0,01‰
Multiple sources
INTERNE
T

11
Local panel operations
 Local panel support
• Panel members trust their participation = better data quality
• Local incentives = competitive prices
 Local panel operations
• Close to our clients
• Competitive prices
Offices in:
• Madrid
• Barcelona
• México DF
• Sao Paulo
• Buenos Aires (coming soon)
• Different/local targets = more representativity
• Better knowledge of local sources
 Local recruitment sources (Ex.: solohijos.com)

12
Capacity: Continuous profiling
More panel diversity
Panel
information
modules

13
Propietary technology
• Recruitment
• Panel management
• Incentives
• Survey Scripting
•Faster scripting times
•Multimedia items
•Advanced surveys
•Sample and quota controls
•Competitive prices
In house developed software for:

14
A nice experience for our panel members
In order to maximize panellist willingness to participate in online surveys
and create a new experience in online research, Netquest has created its
own panel plattform – PPI.
PPI is an online platform where Netquest Panel Managers create, manage,
incentive and encourage panellist participation.
“The reason why we decided to create our
own panel plattform was strategical: we just
wanted to be not only the leaders in active
recruitment but also in retention and loyalty.
In four years creating panels we have
experienced that a nice survey experience
linked to a fair incentive system leads to
mantained 40% to 60% response rates in all
panel segments”.
Germán Loewe
General Manager
Own panel plattform What makes us different
www.nicequest.com

15
Direct incentives
• Higher response rates
• Higher response quality
VS

16
Our healthcare panels
Patients & Nurses
Physicians
Total Sample: over 4,000 Spanish physicians
Distribution: 70% specialists / 30% primary care
Recruitment Methods:
• Phone to web: After a first phone call, doctors receive an email with a personal invitation.
• Online specialist portals: allows Netquest to send personal invitations to potential participants.
Uniqueness Controls:
• Postal: Doctors receive a present at home after they subscribe online to the panel.
• Telephone: Netquest calls every doctor personally to double-check their personal information.
• College Number: Every active physician as a personal ID College Number. Veracity of this number is controlled.
Total Sample: over 12.000 patients (31 illnesses registered) / 400 Professional Nurses
Recruitment Methods:
• Screening from Netquest Consumer Panel: Invited to participate in health projects from our consumer panel in Spain
• Web Portals: agreements with specific sites to invite targeted profiles
Privacy and Data Quality:
• Comply with the highest security level of the data protection agency in Spain (LOPD)
• Anonymity in online healthcare research is the key factor to higher response rates (>55%) and low drop outs (< 2%)
• No monetary incentive to avoid undesirable bias and panelist professionalization. Valuable gifts instead.

17
Advanced panel capabilities
Top-ups and Multipanel
Collaborations
4
 Automatic Redirect System
 Filter outs and quota full
controls
 Fieldwork time below 2
days
 Sample guaranteed
Complex Survey Scripting
1
 Highly skilled scripting team
 Advanced Multimedia Items
 Propietary technology and
hardware
Difficult targets
2
 Mothers + babys
 Patients / Doctors
 A/B Segments
 Low incidence targets
Strict anti-fraud rules
6
 Average of 2 surveys per month
 Consistency checks per panelist
 Time consistency
 Sociodemographic data consistency
checks
 IP + email domain check
 Regular contact with panelists
 Basic information frequently updated
Efficient Representativeness
 All segments represented
 Hard/Soft quotas
 Quota Optimization Algorithm
 Low incidence profiles
3
5
Multicountry Projects
 One Project Manager – Multiple
countries
 All LATAM countries covered
 Local expertise
 No “best efforts” projects quoted

18
Deep profiling Sociodemographics
Date of birth
Gender
Personal Post Address
State / Habitat
Post Code
Level of education
Marital Status
Size of household
Number and age of children
Responsibility for decisions at home
Household income (monthly)
Social Class (constructed – AMAI):
Number of computers
Education level
Heating system
Number of rooms
Number of Cars
Other Profiling Categories
•Technology
•Health (habits, pathologies)
•Leisure
•Automotive
•Internet Demographics
•Financial
•Travel
Household
Pop. of city lived in
Metropolitan Area
Car ownership
Mobile and landline phone user
Pet ownership
Gaming profile
Shopping profile (consumer goods)
Employment
Employment status
Profession / Industry
Company Role
Individual monthly net income
Decision making authority
Nr. of employees
Continuous profiling actions are carried out to identify, the
common (and not so common) variables required by the
researcher. So we’ll already have the target in our panel,
before he even requests it.

19
Spain
Country Profile
• Population = 46,000,000 Est.
Population Online = 27 Million Internet Users
• Internet Penetration Rate = 66.8%
• NETQUEST ACTIVE PANEL MEMBERS = 120,000
Panel Profile
• Response Rate: 50%
• Recruitment: Active, by invitation only
Socioeconomic
Age
Gender
http://www.nicequest.com

20
Portugal
Country Profile
• Population = 10,676,000 Est.
Population Online = 4.3 Million Internet Users
• NETQUEST ACTIVE PANEL MEMBERS = 13.000
Panel Profile
Socioeconomic
Age
Gender

21
Mexico
Country Profile
• Population = 100,000,000
• Est. Population Online = 30.6 Million Internet Users
Panel Profile
Socioeconomic
Age
Gender

22
Brazil
Country Profile
• Population = 200,000,000
• Est. Population Online = 72 Million Internet Users
Panel Profile
Socioeconomic
Age
Gender

23
Rest of Latin America Last update: oct 2010

24
Clients

25
Contact
Netquest Barcelona Headquarters
Joaquim Bretcha
International Business Dev. Director
Office: +34 93 205 00 63
E-mail: jbretcha@netquest.es
Web: www.solucionesnetquest.com
Quotations: quoations.int@netquest.es
Jordi Girona, 29
Barcelona 08034
Spain

Netquest Panel Presentation 2010

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de Netquest

Mais de Netquest (16)

Último

Último (20)

Netquest Panel Presentation 2010