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Value Based Charging Models for Paid Search, Net Media Planet , NMA Interactive Summit 2008
1. Thriving in a difficult climate
An innovative approach to Paid Search charging models
2. Agenda
• What you pay your Paid Search Agency to do
• Paid Search Agency Charging Models
• How Campaigns are Optimised
• The Advantages of Value-Based Remuneration
• The Challenges of Value-Based Remuneration
• Suggestions on how to Structure Yours
3. Upload to Engines
Develop Campaign Search & Find
Complete Transaction
Pay Service Provider
Review Performance