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Trendsnight
1.
Digital Trends 2013 21/02/2013
2.
Good evening. My name
is Bart.
3.
This is my
daughter Merel (I have 3 kids).
4.
I’m passionate about coffee.
5.
I live and
work in Ghent. I’m passionate about
6.
I work at
digital agency Wijs (ex Netlash-bSeen).
7.
Part of Heaven
Can Wait ecosystem.
8.
You can find
me on Twitter: @netlash
9.
http://slideshare.net/netlash
10.
Digital Trends 2013 Trendsnight
11.
Based on: Online Trendreport.
12.
Online Trendreport ‣
crowdsourced (50 experts) ‣ different opinions ‣ kaleidoscope ‣ you have to form your own opinion...
13.
Download pdf: http://wijs.be/nl/trends-inzichten/ blog/detail/online-trendrapport-2013
14.
Free iPad app: ‣
free in appstore ‣ 15 extra experts ‣ 8 video interviews
15.
Based on: Online Trendreport.
16.
My personal opinion...
17.
Listen carefully.
18.
Listen carefully.
Personal opinion.
19.
1. Digital rules
20.
21.
Massive shift from
analog to digital ‣ communications ‣ media ‣ technology ‣ ...
22.
Marketing? ‣
tv-ads are the trailer for the online experience...
23.
2. The disappearance
of the button
24.
Button ‣
physical buttons -> digital buttons ‣ 3d-effects, bevels -> flat design ‣ skeuomorphism ‣ buttons -> gestures ‣ ...
25.
Gestures
26.
“The action is
the button.”
27.
“The action is
the button” ‣ geofences ‣ Kinect ‣ GPS ‣ ...
28.
The visual web ‣
Metro-style ‣ Pinterest
29.
Moving away from
the metaphor.
30.
3. We love
hardware
31.
Countermovement ‣
everything becomes digital ‣ nostalgia for physical things
32.
33.
34.
We love hardware ‣
past: features are irrelevant, it’s about design ‣ now: design is not important, it’s about features
35.
4. Sea of
data
36.
37.
Data deluge ‣
every channel is digital ‣ every action is digital ‣ everything is recorded
38.
Lapka, personal environment monitor
39.
Smartphone controlled toilet.
40.
Lenses with projection.
41.
Camera reads emotion.
42.
Data everywhere ‣
marketeers have ample data ‣ shift from ‘craft’ to ‘data-driven’ ‣ no more ‘gut feelings’
43.
5. Data at
hand
44.
Consumers will have
all data ‣ from map to GPS ‣ will be the way of all data ‣ persons, prices, brands, reviews...
45.
Camera reads emotion.
46.
Impact on sales ‣
sales used to be: imbalance in information ‣ customers will be smarter than sales... ‣ what is the role of sales (and marketing)?
47.
6. Peer 2
peer
48.
If customers are
smarter... ‣ outsource marketing? ‣ outsource sales? ‣ outsource production? ‣ outsource customer service?
49.
Peer 2 Peer
everything...
50.
7. Real time
marketing
51.
If customers have
all data at hand... ‣ no more campaigning ‣ ‘real time’ marketing ‣ drip marketing
52.
Expect: more profound change.
53.
Not just a
faster horse...
54.
Profound changes ‣
not just extra channels ‣ not just ‘better marketing’ ‣ profound societal changes
55.
Be prepared to
flip your value chain. Think digital.
56.
Listen carefully.
57.
There will be only
2 types of companies left.
58.
There will be only
2 types of companies left. The quick and the dead.
59.
Questions?
60.
Wijs bvba Voorhavenlaan 31/3 9000
GENT 09 335 22 80 09 330 09 83 http://wijs.be info@wijs.be BE 0473.071.275
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