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Blogs voor bedrijven - hoe, wat, waar, waarom

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Bart De Waele
Bart De Waele
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Opzetten van blogs Titel tekst Wat werkt (niet) ? Beschrijving slide Instima - 19/2/2009 Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
1. Blogs en bedrijven? Moet ik nu zelf bloggen? Thursday, February 19, 2009
1. Blogs en bedrijven? Thursday, February 19, 2009
1. Blogs en bedrijven? Luisteren Adverteren PR Intern Zelf bloggen ... Thursday, February 19, 2009
1. Blogs en bedrijven? Luisteren technorati.com blogpulse.com icerocket.com blogsearch.google.com metatale.eu blogoloog.be Thursday, February 19, 2009
1. Blogs en bedrijven? Adverteren Adsense Adhese Payed posts Blogads.nl Blogads.com Thursday, February 19, 2009
1. Blogs en bedrijven? PR Engageren! Via PR-bureau, reclamebureau Talking Heads Thursday, February 19, 2009
1. Blogs en bedrijven? Intern Projectblogs = killer feature Interne communicatie: moeilijker Start makkelijk... ‘knowledge’ Thursday, February 19, 2009
1. Blogs en bedrijven? Zelf bloggen - person - project - product Overal: persoonlijke stem! Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
2. Keuze platform Thursday, February 19, 2009
2. Keuze platform Welke technologie? Thursday, February 19, 2009
2. Keuze platform Belangrijkste keuze... Hosted of niet? Thursday, February 19, 2009
2. Keuze platform Hosted = op andermans server + makkelijk en snel, goedkoop + automatische updates + geoptimaliseerd voor trafiek + in bestaande community Thursday, February 19, 2009
2. Keuze platform Hosted = op andermans server - niet onder eigen controle - andere url -> SEO! - customisatie beperkt - professioneel? Thursday, February 19, 2009
2. Keuze platform Op eigen server - setup zwaarder - kostprijs - hacking! Thursday, February 19, 2009
2. Keuze platform Op eigen server + eigen controle + SEO + makkelijker integreerbaar + makkelijker customiseren Thursday, February 19, 2009
2. Keuze platform Tweede keuze Geïntegreerd of niet? Thursday, February 19, 2009
2. Keuze platform In website of aparte site... Discussie! Thursday, February 19, 2009
2. Keuze platform Derde keuze Technologie? -> volgt uit keuze 1 en 2 Thursday, February 19, 2009
2. Keuze platform Tools: - wordpress.com - wordpress.org - blogger.com - typepad.com - drupal.org - seniorennet.be - skynet.be ... Thursday, February 19, 2009
2. Keuze platform Wat heb je nodig? Thursday, February 19, 2009
€ Thursday, February 19, 2009
2. Keuze platform Hoeveel kost zo’n grapje? Thursday, February 19, 2009
2. Keuze platform geen tot veel € Thursday, February 19, 2009
2. Keuze platform geen tot veel € - gratis: Wordpress, Drupal, Ning, Twitter, Facebook... - betalend: Wordpress, Drupal, Facebook... - op maat Thursday, February 19, 2009
2. Keuze platform DIY ! Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
3. lanceren Thursday, February 19, 2009
3. Lanceren Vermijd ‘empty-bar’ effect. Thursday, February 19, 2009
3. Lanceren Bètafase - medewerkers - kennissen - powerusers ... bouw langzaam op Thursday, February 19, 2009
3. Lanceren Launch! Thursday, February 19, 2009
3. Lanceren Gevaren! - ping - RSS - url’s Thursday, February 19, 2009
3. Lanceren ‘Build it & they will come’ - comments - fora - repost - links Thursday, February 19, 2009
3. Lanceren Thursday, February 19, 2009
3. Lanceren Online currency = LINK ! Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
4. Een community bouwen Thursday, February 19, 2009
4. Een community bouwen Online community = Virtuele plek waar mensen met gemeenschappelijke kenmerken op vaste basis bij elkaar komen. Thursday, February 19, 2009
4. Een community bouwen Piramide 1 10 100 1000 Thursday, February 19, 2009
4. Een community bouwen Piramide 1 Creators 10 Commentators 100 Lurkers 1000 Strangers Thursday, February 19, 2009
4. Een community bouwen Piramide 1 Creators 10 Commentators 100 Lurkers 1000 Strangers Thursday, February 19, 2009
4. Een community bouwen Een paar termen Thursday, February 19, 2009
Blog etiquette Thursday, February 19, 2009
4. Een community bouwen Terminologie - RT, RP - via, ‘hat tip’ - linkdump, link love - delicious Thursday, February 19, 2009
4. Een community bouwen Weet je nog? Thursday, February 19, 2009
4. Een community bouwen Terminologie - pingback - trackback - permalink - blog carnival Thursday, February 19, 2009
4. Een community bouwen Terminologie - linkbaiting - blogstorm - dooced - blog carnival Thursday, February 19, 2009
4. Een community bouwen Terminologie - delurking day - podcasting, vlogging, moblog - blogroll - OPML Thursday, February 19, 2009
4. Een community bouwen Terminologie - category, tags, archives - A-lister - slashdotted, boing-boinged - NSFW Thursday, February 19, 2009
4. Een community bouwen Terminologie - Lolcats - WTFBBQ? - ORLY, IANAL -> www.urbandictionary.com Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
Succes meten? Thursday, February 19, 2009
5. Hoe evalueren? Succes = aantal leden x content (interactie) Thursday, February 19, 2009
5. Hoe evalueren? 1e teken van succes: Post-frequentie Thursday, February 19, 2009
5. Hoe evalueren? 2e teken: interactie - links naar blog - aantal comments - aantal reposts Thursday, February 19, 2009
5. Hoe evalueren? 2e teken: interactie - lage bounce-rate - hoge time-on-site - hoge page/visit Thursday, February 19, 2009
5. Hoe evalueren? 3e teken: trafiek - subscribers (Feedburner) - unique visitors - pageviews Thursday, February 19, 2009
Meetbaar? Thursday, February 19, 2009
5. Hoe evalueren? Maar eigenlijk: - Hoeveel nieuwe connecties? - Hoeveel nieuwe kennis? Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
€ Thursday, February 19, 2009
6. Businessmodellen Thursday, February 19, 2009
6. Businessmodellen 1. Advertenties - blognetwerken - AdSense - job boards - affiliate marketing Thursday, February 19, 2009
6. Businessmodellen 2. Goodie bags - producten testen - reviews - paid posts Thursday, February 19, 2009
6. Businessmodellen 3. PR - personal branding - sollicitaties! - netwerken Thursday, February 19, 2009
6. Businessmodellen 4. Kennis - feedback - klanten inzicht - tips van peers Thursday, February 19, 2009
1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
Vragen? Thursday, February 19, 2009
Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Instima - 19/2/2009 Thursday, February 19, 2009

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Blogs voor bedrijven - hoe, wat, waar, waarom

  • 1. Opzetten van blogs Titel tekst Wat werkt (niet) ? Beschrijving slide Instima - 19/2/2009 Thursday, February 19, 2009
  • 2. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 3. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 4. 1. Blogs en bedrijven? Moet ik nu zelf bloggen? Thursday, February 19, 2009
  • 5. 1. Blogs en bedrijven? Thursday, February 19, 2009
  • 6. 1. Blogs en bedrijven? Luisteren Adverteren PR Intern Zelf bloggen ... Thursday, February 19, 2009
  • 7. 1. Blogs en bedrijven? Luisteren technorati.com blogpulse.com icerocket.com blogsearch.google.com metatale.eu blogoloog.be Thursday, February 19, 2009
  • 8. 1. Blogs en bedrijven? Adverteren Adsense Adhese Payed posts Blogads.nl Blogads.com Thursday, February 19, 2009
  • 9. 1. Blogs en bedrijven? PR Engageren! Via PR-bureau, reclamebureau Talking Heads Thursday, February 19, 2009
  • 10. 1. Blogs en bedrijven? Intern Projectblogs = killer feature Interne communicatie: moeilijker Start makkelijk... ‘knowledge’ Thursday, February 19, 2009
  • 11. 1. Blogs en bedrijven? Zelf bloggen - person - project - product Overal: persoonlijke stem! Thursday, February 19, 2009
  • 12. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 13. 2. Keuze platform Thursday, February 19, 2009
  • 14. 2. Keuze platform Welke technologie? Thursday, February 19, 2009
  • 15. 2. Keuze platform Belangrijkste keuze... Hosted of niet? Thursday, February 19, 2009
  • 16. 2. Keuze platform Hosted = op andermans server + makkelijk en snel, goedkoop + automatische updates + geoptimaliseerd voor trafiek + in bestaande community Thursday, February 19, 2009
  • 17. 2. Keuze platform Hosted = op andermans server - niet onder eigen controle - andere url -> SEO! - customisatie beperkt - professioneel? Thursday, February 19, 2009
  • 18. 2. Keuze platform Op eigen server - setup zwaarder - kostprijs - hacking! Thursday, February 19, 2009
  • 19. 2. Keuze platform Op eigen server + eigen controle + SEO + makkelijker integreerbaar + makkelijker customiseren Thursday, February 19, 2009
  • 20. 2. Keuze platform Tweede keuze Geïntegreerd of niet? Thursday, February 19, 2009
  • 21. 2. Keuze platform In website of aparte site... Discussie! Thursday, February 19, 2009
  • 22. 2. Keuze platform Derde keuze Technologie? -> volgt uit keuze 1 en 2 Thursday, February 19, 2009
  • 23. 2. Keuze platform Tools: - wordpress.com - wordpress.org - blogger.com - typepad.com - drupal.org - seniorennet.be - skynet.be ... Thursday, February 19, 2009
  • 24. 2. Keuze platform Wat heb je nodig? Thursday, February 19, 2009
  • 26. 2. Keuze platform Hoeveel kost zo’n grapje? Thursday, February 19, 2009
  • 27. 2. Keuze platform geen tot veel € Thursday, February 19, 2009
  • 28. 2. Keuze platform geen tot veel € - gratis: Wordpress, Drupal, Ning, Twitter, Facebook... - betalend: Wordpress, Drupal, Facebook... - op maat Thursday, February 19, 2009
  • 29. 2. Keuze platform DIY ! Thursday, February 19, 2009
  • 30. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 32. 3. Lanceren Vermijd ‘empty-bar’ effect. Thursday, February 19, 2009
  • 33. 3. Lanceren Bètafase - medewerkers - kennissen - powerusers ... bouw langzaam op Thursday, February 19, 2009
  • 34. 3. Lanceren Launch! Thursday, February 19, 2009
  • 35. 3. Lanceren Gevaren! - ping - RSS - url’s Thursday, February 19, 2009
  • 36. 3. Lanceren ‘Build it & they will come’ - comments - fora - repost - links Thursday, February 19, 2009
  • 38. 3. Lanceren Online currency = LINK ! Thursday, February 19, 2009
  • 39. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 40. 4. Een community bouwen Thursday, February 19, 2009
  • 41. 4. Een community bouwen Online community = Virtuele plek waar mensen met gemeenschappelijke kenmerken op vaste basis bij elkaar komen. Thursday, February 19, 2009
  • 42. 4. Een community bouwen Piramide 1 10 100 1000 Thursday, February 19, 2009
  • 43. 4. Een community bouwen Piramide 1 Creators 10 Commentators 100 Lurkers 1000 Strangers Thursday, February 19, 2009
  • 44. 4. Een community bouwen Piramide 1 Creators 10 Commentators 100 Lurkers 1000 Strangers Thursday, February 19, 2009
  • 45. 4. Een community bouwen Een paar termen Thursday, February 19, 2009
  • 47. 4. Een community bouwen Terminologie - RT, RP - via, ‘hat tip’ - linkdump, link love - delicious Thursday, February 19, 2009
  • 48. 4. Een community bouwen Weet je nog? Thursday, February 19, 2009
  • 49. 4. Een community bouwen Terminologie - pingback - trackback - permalink - blog carnival Thursday, February 19, 2009
  • 50. 4. Een community bouwen Terminologie - linkbaiting - blogstorm - dooced - blog carnival Thursday, February 19, 2009
  • 51. 4. Een community bouwen Terminologie - delurking day - podcasting, vlogging, moblog - blogroll - OPML Thursday, February 19, 2009
  • 52. 4. Een community bouwen Terminologie - category, tags, archives - A-lister - slashdotted, boing-boinged - NSFW Thursday, February 19, 2009
  • 53. 4. Een community bouwen Terminologie - Lolcats - WTFBBQ? - ORLY, IANAL -> www.urbandictionary.com Thursday, February 19, 2009
  • 54. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 56. 5. Hoe evalueren? Succes = aantal leden x content (interactie) Thursday, February 19, 2009
  • 57. 5. Hoe evalueren? 1e teken van succes: Post-frequentie Thursday, February 19, 2009
  • 58. 5. Hoe evalueren? 2e teken: interactie - links naar blog - aantal comments - aantal reposts Thursday, February 19, 2009
  • 59. 5. Hoe evalueren? 2e teken: interactie - lage bounce-rate - hoge time-on-site - hoge page/visit Thursday, February 19, 2009
  • 60. 5. Hoe evalueren? 3e teken: trafiek - subscribers (Feedburner) - unique visitors - pageviews Thursday, February 19, 2009
  • 62. 5. Hoe evalueren? Maar eigenlijk: - Hoeveel nieuwe connecties? - Hoeveel nieuwe kennis? Thursday, February 19, 2009
  • 63. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 66. 6. Businessmodellen 1. Advertenties - blognetwerken - AdSense - job boards - affiliate marketing Thursday, February 19, 2009
  • 67. 6. Businessmodellen 2. Goodie bags - producten testen - reviews - paid posts Thursday, February 19, 2009
  • 68. 6. Businessmodellen 3. PR - personal branding - sollicitaties! - netwerken Thursday, February 19, 2009
  • 69. 6. Businessmodellen 4. Kennis - feedback - klanten inzicht - tips van peers Thursday, February 19, 2009
  • 70. 1. Blogs en bedrijven? 2. Keuze platform 3. Lanceren 4. Een community bouwen 5. Hoe evalueren? 6. Businessmodellen van blogs Thursday, February 19, 2009
  • 72. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Instima - 19/2/2009 Thursday, February 19, 2009

Notas do Editor