Net Impact Mumbai was privileged to have Chandni Parekh share her insights into leveraging social media, particularly Twitter, to raise funds effectively for social causes. The occasion was a workshop on fund raising organized by Net Impact Mumbai at Mumbai HUB, Bandra. This provided a new dimension to the attending NGOs and many of them are following up further on this with Chandni.
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24. Informing Celebs About F-A-C Among the few people who expressed a desire to help F-A-C, Aniruddha and Kamal tweeted to almost all the Indian celebrities – actors, politicians, sportspeople, senior journalists – about @FundACause. To about 338 of them during the Joy of Giving Week last year. Aniruddha Kamal
25. As a result of these efforts by people I’d barely interacted with, F-A-C got new ‘followers’and retweets, including a few from those potentially influential people.
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27. … Led to a Never-Seen-Before Burst of New ‘Followers’